Scout (sport) Audience in United States

Scout (sport) logo

Scout (sport) has an estimated audience of 749,851 people in United States. 32.1% are female, 67.9% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Israel, Alaska, Who Wants to Be a Millionaire?, Stamp collecting, Pro-Ject.

The average Scout (sport) fan in United States is 34.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Alaska, Who Wants to Be a Millionaire?, with strongest over-indexing on Israel (2.22× the country average). Demographically, the Scout (sport) audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Scout (sport) fans

Demographic split for Scout (sport) audience in United States
MetricValue
Female32.1%
Male67.9%
Average age34.6
Estimated audience size749,851

Audience persona

The typical Scout (sport) fan in United States is more male, around 34.6 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Scout (sport) in United States
RegionReachAffinity
California95,9301.16×
Texas66,6121.03×
Florida45,8270.9×
New York35,8810.86×
Washington31,7522.11×
Georgia30,7051.33×
Tennessee30,2752.01×
North Carolina27,5811.22×
Illinois23,7900.95×
Pennsylvania22,8880.91×
Virginia19,7071.08×
Michigan19,2690.98×
Ohio19,0660.83×
New Jersey17,2530.9×
South Carolina15,3501.36×
Massachusetts14,8171×
Maryland13,2471.03×
Indiana12,1400.89×
Missouri11,8790.98×
Arizona11,8260.77×
Colorado11,7961×
Alabama9,8190.94×
Kentucky9,4351×
Oregon9,1051.06×
Wisconsin8,7220.77×
Minnesota8,5720.8×
Oklahoma8,2760.99×
Louisiana7,6890.8×
Utah6,5830.98×
Connecticut6,5530.87×
Nevada6,1450.85×
Kansas5,6620.96×
Iowa5,5770.9×
Arkansas5,4960.89×
Mississippi4,9150.8×
Idaho4,1341.1×
West Virginia3,1500.9×
Nebraska3,0820.82×
Vermont2,9742.26×
New Mexico2,9360.78×
New Hampshire2,7740.94×
Hawaii2,7010.84×
Washington, District of Columbia2,6941.2×
Maine2,6710.99×
Delaware1,9160.93×
Rhode Island1,8380.77×
Montana1,7970.86×
South Dakota1,2790.74×
North Dakota1,0590.69×
Alaska9460.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scout (sport) audience
BrandAffinityCategory
Israel2.22×Travel & Leisure
Alaska1.64×Travel & Leisure
Who Wants to Be a Millionaire?6.68×Movies & TV
Stamp collecting2.35×Home & Garden
Pro-Ject2×Music & Radio
Wikia1.54×Internet & Social Media
Chili con carne3.63×Food & Beverages
Home staging2.33×Home & Garden
Urban horticulture1.57×Home & Garden
Noodle (Gorillaz)1.55×Music & Radio
Vocal harmony1.88×Music & Radio
Sinaloa1.51×Travel & Leisure
Elsword6.68×Games
Governor of Michigan2.86×Politics & Society
Google Analytics1.78×Internet & Social Media
Graham Greene2.15×Literature
Voter registration1.65×Politics & Society
Hipster3.27×Politics & Society
Goop1.82×Internet & Social Media
Zoo Tycoon (series)6.68×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scout (sport) audience
TraitClusterScore
Risk AppetiteTHRILL1.35
Early Adopter MentalityPOWER1.23
Need for SecurityCONSERVATISM1.23
PatriotismCONSERVATISM1.21
Quality AwarenessPREMIUM1.16
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Scout (sport)
CountryShare
Italy34.1%
United States22.7%
Germany12.7%

See Scout (sport) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Scout (sport) have in United States?

Scout (sport) has an estimated audience of 749,851 people in United States, concentrated in California and Texas.

What is the gender split and age of Scout (sport) fans?

32.1% of Scout (sport) fans are female, 67.9% are male, with an average age of 34.6 years.

Which brands do Scout (sport) fans like most?

Scout (sport) fans show strongest brand affinity for Israel (2.22×), Alaska (1.64×), and Who Wants to Be a Millionaire? (6.68×) over the country average.

Where do Scout (sport) fans live in United States?

Scout (sport) fans in United States are most concentrated in California (reach 95,930), Texas (reach 66,612), and Florida (reach 45,827). These three regions account for the largest share of the active audience.

What other brands do Scout (sport) fans also like?

Beyond Scout (sport) itself, the audience over-indexes on Alaska (1.64×), Who Wants to Be a Millionaire? (6.68×), Stamp collecting (2.35×), and Pro-Ject (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scout (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.