Sea salt Audience in United States

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Sea salt has an estimated audience of 2,198,711 people in United States. 68.5% are female, 31.5% are male, average age 40.5. Top regions: California, Florida, Georgia. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Goop, The Historian.

The average Sea salt fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Georgia. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Sea salt audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Sea salt fans

Demographic split for Sea salt audience in United States
MetricValue
Female68.5%
Male31.5%
Average age40.5
Estimated audience size2,198,711

Audience persona

The typical Sea salt fan in United States is more female, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Sea salt in United States
RegionReachAffinity
California269,6421.12×
Florida243,1031.63×
Georgia195,1532.88×
Texas185,3310.98×
Minnesota167,2445.31×
New York128,5141.05×
Illinois67,1110.92×
Pennsylvania57,8380.78×
North Carolina57,7000.87×
New Jersey53,7050.96×
Ohio48,0460.71×
Massachusetts45,9191.06×
Maryland42,2141.12×
Alabama42,1671.37×
Virginia42,0830.79×
Michigan41,2640.72×
Tennessee36,7360.83×
Washington33,1760.75×
Arizona31,9810.71×
South Carolina31,3570.95×
Indiana31,1960.78×
Nevada28,1591.32×
Louisiana27,7880.98×
Missouri26,5020.75×
Wisconsin25,0310.76×
Colorado21,9480.63×
Maine21,9172.78×
Kentucky21,0210.76×
Connecticut20,4010.93×
Oklahoma18,3470.75×
Oregon17,5080.69×
Mississippi16,8940.93×
Arkansas14,3370.79×
Kansas13,6280.79×
Iowa13,3240.74×
Utah12,9950.66×
Idaho12,0991.1×
Hawaii8,8710.94×
Nebraska8,1140.74×
New Mexico7,8060.71×
West Virginia6,5330.64×
New Hampshire5,5950.65×
Rhode Island5,5190.79×
Washington, District of Columbia5,0410.76×
Delaware4,3670.72×
Alaska3,5890.76×
South Dakota2,9620.58×
Montana2,8730.47×
North Dakota2,6390.58×
Vermont2,0390.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sea salt audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
Goop5.91×Internet & Social Media
The Historian16.48×Literature
Israel2.19×Travel & Leisure
Historic site4.14×Arts & Culture
Ken Burns6.44×Movies & TV
Vocal harmony4.02×Music & Radio
Governor of Michigan6.44×Politics & Society
Grinch3.39×Movies & TV
Hibachi6.44×Food & Beverages
Wok5.15×Food & Beverages
Fairy godmother5.84×Literature
Eurail16.57×Cars & Mobility
headspace6.44×Health
Karbala6.22×Travel & Leisure
Grace Slick5.79×Music & Radio
Parral, Chihuahua9.01×Travel & Leisure
Hipster5.74×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sea salt audience
TraitClusterScore
Price SensitivityPREMIUM1.46
Healthy LifestyleBALANCE1.45
Design AffinityPREMIUM1.36
IndulgenceJOY1.35
Convenience OrientationPREMIUM1.32
SustainabilityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Sea salt
CountryShare
United States34.4%
United Kingdom15.0%
Taiwan11.0%

See Sea salt audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Sea salt have in United States?

Sea salt has an estimated audience of 2,198,711 people in United States, concentrated in California and Florida.

What is the gender split and age of Sea salt fans?

68.5% of Sea salt fans are female, 31.5% are male, with an average age of 40.5 years.

Which brands do Sea salt fans like most?

Sea salt fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.65×) over the country average.

Where do Sea salt fans live in United States?

Sea salt fans in United States are most concentrated in California (reach 269,642), Florida (reach 243,103), and Georgia (reach 195,153). These three regions account for the largest share of the active audience.

What other brands do Sea salt fans also like?

Beyond Sea salt itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), Goop (5.91×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sea salt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.