Rascasse Audience Intelligence

Sea salt Audience in United States

Name: Sea salt — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Sea salt in United States — modelled from more than twelve digital signal sources. Sea salt has an estimated audience of 2,198,711 people in United States.

#25among Spice in United States #6012among Topic in United States #801in Food & Beverages

The average Sea salt fan in United States is 40.5 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Florida.

Top brand affinities include Sugar substitute, Trader Joe's, Potato chip, with strongest over-indexing on Sugar substitute (3.91× the country average).

Demographically, the Sea salt audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sea salt fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Sugar substitute.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sea salt profile in United States.

Audience size

2.2M

in United States

Gender

68.5%♀

31.5% male

Age

40.5

average years

Country rank

#13205

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Sea salt fans

68.5% are female, 31.5% are male, average age 40.5.

Fig. 02

Gender split

68.5%

Female

31.5%

Male

Demographic split for Sea salt audience in United States
Metric	Value
Female	68.5%
Male	31.5%
Average age	40.5
Estimated audience size	2,198,711

Fig. 03

Age distribution

Age distribution of the Sea salt audience in United States
Age bracket	Share	%
16-19		16%
20-29		19%
30-39		20%
40-49		24%
50+		21%

Fig. 04

Worldwide distribution

34.4%

of the worldwide Sea salt audience comes from United States.

Worldwide audience distribution share by country for Sea salt
Country	Share
United States	34.4%
United Kingdom	15.0%
Taiwan	11.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sea salt audience in United States is strongest.

Fig. 05

Top regions by affinity

Sea salt fans by region: top regions in United States
#	Region	Reach	×
01	Minnesota	~300K	8.87×
02	Georgia	~200K	2.33×
03	Maine	~20K	2.27×
04	Alabama	~70K	2.12×
05	Florida	~200K	1.47×
06	Nevada	~20K	1.12×
07	Massachusetts	~50K	1.11×
08	Idaho	~10K	1.08×
09	Maryland	~40K	1.05×
10	New York	~100K	0.99×
11	California	~200K	0.96×
12	Connecticut	~20K	0.96×
13	Louisiana	~30K	0.92×
14	Mississippi	~20K	0.91×
15	Hawaii	~8K	0.87×
16	South Carolina	~30K	0.86×
17	Texas	~200K	0.85×
18	New Jersey	~50K	0.85×
19	Alaska	~4K	0.85×
20	Illinois	~60K	0.82×
21	North Carolina	~50K	0.80×
22	Arkansas	~10K	0.78×
23	Rhode Island	~5K	0.78×
24	Tennessee	~30K	0.77×
25	Delaware	~5K	0.77×
26	Kentucky	~20K	0.76×
27	Kansas	~10K	0.75×
28	Nebraska	~8K	0.75×
29	North Dakota	~3K	0.75×
30	Virginia	~40K	0.74×
31	Oklahoma	~20K	0.74×
32	Wisconsin	~20K	0.73×
33	Iowa	~10K	0.73×
34	Indiana	~30K	0.72×
35	Missouri	~30K	0.72×
36	New Mexico	~8K	0.72×
37	Washington, District of Columbia	~5K	0.72×
38	South Dakota	~4K	0.72×
39	West Virginia	~7K	0.71×
40	Vermont	~3K	0.71×
41	Pennsylvania	~50K	0.70×
42	New Hampshire	~6K	0.70×
43	Michigan	~40K	0.69×
44	Washington	~30K	0.69×
45	Oregon	~20K	0.68×
46	Ohio	~50K	0.67×
47	Arizona	~30K	0.67×
48	Utah	~10K	0.67×
49	Montana	~4K	0.66×
50	Colorado	~20K	0.60×

Affinity by region — Sea salt, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sea salt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sea salt audience
#	Interest	Category	×
01	Baking powder	Food & Beverages	6.44×
02	BevMo!	Shopping	6.44×
03	Naked Wines	Food & Beverages	6.44×
04	Neve Campbell	Movies & TV	6.44×
05	Fetty Wap	Music & Radio	6.44×
06	Sugar substitute	Food & Beverages	3.91×
07	Potato chip	Food & Beverages	3.64×
08	Chocolate brownie	Food & Beverages	3.15×
09	Non-alcoholic beverage	Food & Beverages	2.84×
10	Paleolithic diet	Health	2.65×
11	Microwave oven	Home & Garden	2.14×
12	Dough	Food & Beverages	2.09×
13	Trader Joe's	Shopping	1.71×
14	Organic food	Food & Beverages	1.70×
15	Pharmacy	Business & Career	1.68×
16	Snack food	Food & Beverages	1.67×
17	Breakfast	Food & Beverages	1.64×
18	Take-out	Food & Beverages	1.63×
19	Bakery	Food & Beverages	1.61×
20	Lunch	Food & Beverages	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sea salt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Sea salt audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	1.52×
Convenience Orientation	PREMIUM	1.52×
Healthy Lifestyle	BALANCE	1.51×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Sea salt audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.83×
Risk Appetite	THRILL	0.84×
Luxury Orientation	PREMIUM	0.88×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Sea salt have in United States?

Sea salt has an estimated audience of 2,198,711 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Sea salt fans?

68.5% of Sea salt fans are female, 31.5% are male, with an average age of 40.5 years.

Which brands do Sea salt fans like most?

Sea salt fans show strongest brand affinity for Sugar substitute (3.91×), Trader Joe's (1.71×), and Potato chip (3.64×) over the country average.

Where do Sea salt fans live in United States?

Sea salt fans in United States are most concentrated in Minnesota (reach ~300K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Sea salt fans also like?

Beyond Sea salt itself, the audience over-indexes on Trader Joe's (1.71×), Potato chip (3.64×), Organic food (1.7×), and Baking powder (6.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spice audiences in United States

Sugar (50,518,817)
Herb (27,181,051)
Honey (16,350,185)
Chili pepper (8,826,210)
Vanilla (8,641,025)

See Sea salt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sea salt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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