Separation process Audience in United States

Separation process logo

Separation process has an estimated audience of 1,088,128 people in United States. 43.9% are female, 56.1% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Wok, Goop, Cherish (group).

The average Separation process fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Separation process audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 45 regions tracked by Rascasse.

Type: Topic

Demographics of Separation process fans

Demographic split for Separation process audience in United States
MetricValue
Female43.9%
Male56.1%
Average age43.5
Estimated audience size1,088,128

Audience persona

The typical Separation process fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Separation process in United States
RegionReachAffinity
California48,3890.4×
Texas24,0890.26×
New York17,6750.29×
Virginia16,1460.61×
Kentucky15,5921.14×
Florida15,0380.2×
Mississippi13,6771.53×
Louisiana13,1740.94×
Illinois12,9040.36×
Pennsylvania12,2290.33×
Arkansas12,1501.36×
North Carolina12,1250.37×
Oklahoma11,8820.98×
Missouri11,7870.67×
Tennessee11,6820.54×
Alabama11,3190.74×
West Virginia11,2912.23×
Massachusetts11,2790.53×
Ohio11,2710.34×
New Jersey10,9270.39×
South Carolina10,7070.65×
Indiana10,4320.52×
Kansas10,4291.22×
Idaho10,4261.91×
Hawaii9,9602.13×
Iowa9,9011.1×
Georgia9,6210.29×
Michigan9,6170.34×
Wisconsin9,5660.58×
North Dakota9,4404.22×
New Hampshire9,3032.17×
Arizona9,2120.41×
Nebraska9,1101.67×
Connecticut9,0960.83×
New Mexico9,0621.66×
Nevada9,0330.86×
Rhode Island8,9832.59×
Maine8,9782.3×
Colorado8,9210.52×
Oregon8,9180.71×
Utah8,8640.91×
Maryland8,7630.47×
Minnesota8,5470.55×
Washington8,2570.38×
Washington, District of Columbia5,8091.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Separation process audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan17.27×Politics & Society
Wok11.35×Food & Beverages
Goop9.11×Internet & Social Media
Cherish (group)17.26×Music & Radio
Vocal harmony7.14×Music & Radio
Hipster14.6×Politics & Society
Grinch5.85×Movies & TV
headspace13.57×Health
Hibachi11.09×Food & Beverages
Google Home9.06×Technology & Electronics
Grace Slick11.78×Music & Radio
El Paso County, Colorado16.23×Travel & Leisure
Fairy godmother8.85×Literature
Minnesota2.01×Travel & Leisure
Alaska1.89×Travel & Leisure
Nebraska2.97×Travel & Leisure
Collectable1.58×Kids & Family
Kikar HaShabbat16.02×News
La Jolla8.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Separation process audience
TraitClusterScore
PatriotismCONSERVATISM2.65
DIY MentalityTHRILL1.79
Community OrientationOPEN1.75
Convenience OrientationPREMIUM1.72
IndividualismJOY1.61
IndulgenceJOY1.58

Worldwide distribution

Worldwide audience distribution share by country for Separation process
CountryShare
United States39.2%
United Kingdom8.3%
Australia7.4%

See Separation process audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Separation process have in United States?

Separation process has an estimated audience of 1,088,128 people in United States, concentrated in California and Texas.

What is the gender split and age of Separation process fans?

43.9% of Separation process fans are female, 56.1% are male, with an average age of 43.5 years.

Which brands do Separation process fans like most?

Separation process fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (17.27×), and Wok (11.35×) over the country average.

Where do Separation process fans live in United States?

Separation process fans in United States are most concentrated in California (reach 48,389), Texas (reach 24,089), and New York (reach 17,675). These three regions account for the largest share of the active audience.

What other brands do Separation process fans also like?

Beyond Separation process itself, the audience over-indexes on Governor of Michigan (17.27×), Wok (11.35×), Goop (9.11×), and Cherish (group) (17.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Separation process. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.