Sergeant Audience in United States

Sergeant logo

Sergeant has an estimated audience of 2,640,535 people in United States. 30.9% are female, 69.1% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Historic site, Nationality, nbc chicago, Kendra Scott.

The average Sergeant fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Historic site, Nationality, with strongest over-indexing on Urban Outfitters (10.88× the country average). Demographically, the Sergeant audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Sergeant fans

Demographic split for Sergeant audience in United States
MetricValue
Female30.9%
Male69.1%
Average age38.9
Estimated audience size2,640,535

Audience persona

The typical Sergeant fan in United States is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Sergeant in United States
RegionReachAffinity
California323,0481.11×
Texas245,5171.08×
Florida176,0620.98×
New York159,0981.08×
Georgia99,7581.23×
Illinois87,9151×
North Carolina87,1001.1×
Pennsylvania80,7640.91×
Ohio73,8060.91×
Virginia68,3781.06×
New Jersey67,8701.01×
Michigan57,9680.84×
Washington55,9171.06×
Tennessee52,9631×
Arizona50,7290.94×
Massachusetts48,2600.93×
Maryland46,9511.03×
Missouri44,3561.04×
Indiana42,6950.89×
South Carolina41,4301.04×
Colorado39,2170.94×
Alabama38,7471.05×
Louisiana36,7401.08×
Wisconsin35,5920.9×
Minnesota34,3440.91×
Kentucky34,2871.04×
Oklahoma31,8321.09×
Oregon26,0140.86×
Nevada25,0060.98×
Mississippi24,9011.14×
Arkansas24,0811.11×
Connecticut22,7430.86×
Kansas22,5061.08×
Utah21,1090.89×
Iowa18,9840.87×
Hawaii16,7261.47×
New Mexico15,1731.15×
Nebraska12,4060.94×
West Virginia12,3231×
Idaho12,2070.92×
Washington, District of Columbia10,0711.27×
New Hampshire8,4460.81×
Maine7,7500.82×
Alaska7,7421.37×
Montana7,2850.99×
Rhode Island6,7300.8×
Delaware6,5850.9×
South Dakota5,6750.93×
North Dakota5,1750.95×
Vermont3,4850.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sergeant audience
BrandAffinityCategory
Urban Outfitters10.88×Shopping
Historic site9.6×Arts & Culture
Nationality3.11×Politics & Society
nbc chicago6.85×Movies & TV
Kendra Scott3.44×Fashion & Accessoires
Staycation3.46×Home & Garden
Alaska1.68×Travel & Leisure
Nurse educator5.75×Kids & Family
Birthday Gifts2.28×Kids & Family
Unique Gifts1.66×Shopping
Canis6.92×Pets & Animals
3D printing1.6×Technology & Electronics
Electrolyte2.92×Health
Carnival of Souls12.55×Movies & TV
Nebraska1.57×Travel & Leisure
Home staging2.87×Home & Garden
JDSU1.56×Business & Career
Personality2.9×Business & Career
Nebraska Cornhuskers football1.7×Sports
Stop Bullying7.78×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sergeant audience
TraitClusterScore
PatriotismCONSERVATISM7.81
Need for SecurityCONSERVATISM1.53
IndividualismJOY1.43
SpiritualityBALANCE1.37
Pet OwnershipJOY1.34
Risk AppetiteTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Sergeant
CountryShare
United States37.0%
Brazil27.5%
Mexico4.3%

See Sergeant audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Sergeant have in United States?

Sergeant has an estimated audience of 2,640,535 people in United States, concentrated in California and Texas.

What is the gender split and age of Sergeant fans?

30.9% of Sergeant fans are female, 69.1% are male, with an average age of 38.9 years.

Which brands do Sergeant fans like most?

Sergeant fans show strongest brand affinity for Urban Outfitters (10.88×), Historic site (9.6×), and Nationality (3.11×) over the country average.

Where do Sergeant fans live in United States?

Sergeant fans in United States are most concentrated in California (reach 323,048), Texas (reach 245,517), and Florida (reach 176,062). These three regions account for the largest share of the active audience.

What other brands do Sergeant fans also like?

Beyond Sergeant itself, the audience over-indexes on Historic site (9.6×), Nationality (3.11×), nbc chicago (6.85×), and Kendra Scott (3.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sergeant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.