Setting spray Audience in United States

Setting spray logo

Setting spray has an estimated audience of 395,093 people in United States. 92.9% are female, 7.1% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Mothercare, Tierra Cali, Racing, UK garage.

The average Setting spray fan in United States is 32.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Mothercare, Tierra Cali, with strongest over-indexing on Bank account (2.91× the country average). Demographically, the Setting spray audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Setting spray fans

Demographic split for Setting spray audience in United States
MetricValue
Female92.9%
Male7.1%
Average age32.3
Estimated audience size395,093

Audience persona

The typical Setting spray fan in United States is more female, around 32.3 years old, with strong Extroversion tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Setting spray in United States
RegionReachAffinity
California75,7411.74×
Texas63,4621.87×
Florida31,9141.19×
New York26,8511.22×
Illinois17,5141.33×
Georgia15,4921.27×
North Carolina12,2801.03×
Pennsylvania12,2220.92×
New Jersey12,0371.2×
Arizona10,9971.36×
Ohio10,6390.87×
Michigan10,1810.99×
Virginia9,8781.03×
Washington8,6351.09×
Tennessee8,1831.03×
Maryland8,0771.19×
Indiana7,4041.03×
Massachusetts7,3500.94×
Louisiana6,3021.24×
Minnesota6,1771.09×
Alabama6,1591.12×
Missouri5,8530.92×
Colorado5,8070.93×
South Carolina5,7660.97×
Kentucky5,0541.02×
Nevada5,0321.32×
Wisconsin4,9480.83×
Oklahoma4,7171.08×
Connecticut4,3271.09×
Oregon4,2670.94×
Utah3,8311.08×
Arkansas3,5871.1×
Mississippi3,3411.03×
Kansas3,2331.04×
Iowa3,0240.93×
New Mexico2,2561.14×
Nebraska1,8460.93×
Idaho1,7170.87×
Hawaii1,5580.92×
West Virginia1,5050.82×
Washington, District of Columbia1,0590.89×
Rhode Island9980.79×
New Hampshire9810.63×
Delaware9310.85×
Maine8230.58×
South Dakota6460.71×
North Dakota6200.76×
Montana6180.56×
Alaska4480.53×
Wyoming3210.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Setting spray audience
BrandAffinityCategory
Bank account2.91×Business & Career
Mothercare3.71×Kids & Family
Tierra Cali5.52×Travel & Leisure
Racing1.68×Cars & Mobility
UK garage3.27×Music & Radio
Panama1.81×Travel & Leisure
Stamp collecting2.23×Home & Garden
Leprechaun4.65×Literature
Roger Federer3×Sports
Bugatti Chiron4.44×Cars & Mobility
Women's empowerment1.62×Politics & Society
E-box4.57×Health
Fox & Friends1.81×Movies & TV
Further education3.27×Kids & Family
Divergent series3.75×Movies & TV
Commercial mortgage1.96×Business & Career
Enid, Oklahoma2.99×Travel & Leisure
Picnic1.91×Kids & Family
Japanese New Year5.24×Travel & Leisure
Julius Caesar (play)1.68×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Setting spray audience
TraitClusterScore
ExtroversionTHRILL1.58
IndulgenceJOY1.42
Price SensitivityPREMIUM1.39
CreativityOPEN1.33
Design AffinityPREMIUM1.28
Healthy LifestyleBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Setting spray
CountryShare
United States42.7%
Canada6.5%
United Kingdom6.2%

See Setting spray audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Setting spray have in United States?

Setting spray has an estimated audience of 395,093 people in United States, concentrated in California and Texas.

What is the gender split and age of Setting spray fans?

92.9% of Setting spray fans are female, 7.1% are male, with an average age of 32.3 years.

Which brands do Setting spray fans like most?

Setting spray fans show strongest brand affinity for Bank account (2.91×), Mothercare (3.71×), and Tierra Cali (5.52×) over the country average.

Where do Setting spray fans live in United States?

Setting spray fans in United States are most concentrated in California (reach 75,741), Texas (reach 63,462), and Florida (reach 31,914). These three regions account for the largest share of the active audience.

What other brands do Setting spray fans also like?

Beyond Setting spray itself, the audience over-indexes on Mothercare (3.71×), Tierra Cali (5.52×), Racing (1.68×), and UK garage (3.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Setting spray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.