Rascasse Audience Intelligence

Setting spray Audience in United States

A data profile of the people who buy, follow and care about Setting spray in United States — modelled from more than twelve digital signal sources. Setting spray has an estimated audience of 395,093 people in United States.

#73among Cosmetics in United States#12353among Topic in United States#437in Beauty & Wellness

The average Setting spray fan in United States is 32.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include QVC, Concealer, Pinterest, with strongest over-indexing on QVC (4.63× the country average).

Demographically, the Setting spray audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Setting spray fan in United States is more female, around 32.3 years old, with strong Extroversion tendencies and a notable affinity for QVC.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Setting spray profile in United States.

Audience size
395K
in United States
Gender
92.9%♀
7.1% male
Age
32.3
average years
Country rank
#41897
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Setting spray fans

92.9% are female, 7.1% are male, average age 32.3.

Fig. 02

Gender split

92.9%
Female
7.1%
Male
Demographic split for Setting spray audience in United States
MetricValue
Female92.9%
Male7.1%
Average age32.3
Estimated audience size395,093
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Setting spray audience in United States
Age bracketShare%
16-1932%
20-2927%
30-3923%
40-4911%
50+7%
Fig. 04

Worldwide distribution

42.5%

of the worldwide Setting spray audience comes from United States.

Worldwide audience distribution share by country for Setting spray
CountryShare
United States42.5%
Canada6.5%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Setting spray audience in United States is strongest.

Fig. 05

Top regions by affinity

Setting spray fans by region: top regions in United States
#RegionReachAffinity×
01Texas~60K1.76×
02California~70K1.65×
03Arizona~10K1.31×
04Louisiana~7K1.30×
05Nevada~5K1.29×
06Illinois~20K1.24×
07Georgia~20K1.24×
08New York~30K1.18×
09Maryland~8K1.17×
10Florida~30K1.16×
11New Jersey~10K1.15×
12Alabama~6K1.13×
13New Mexico~2K1.12×
14Utah~4K1.11×
15Oklahoma~5K1.08×
16Mississippi~4K1.08×
17Arkansas~4K1.08×
18Washington~8K1.06×
19Connecticut~4K1.06×
20Minnesota~6K1.05×
21Kansas~3K1.05×
22North Carolina~10K1.03×
23Virginia~10K1.03×
24Tennessee~8K1.02×
25Indiana~7K1.01×
26Kentucky~5K1.01×
27South Carolina~6K0.98×
28Nebraska~2K0.97×
29Michigan~10K0.96×
30Oregon~4K0.96×
31Delaware~1K0.96×
32Massachusetts~7K0.95×
33Iowa~3K0.95×
34Washington, District of Columbia~1K0.94×
35Idaho~2K0.93×
36Colorado~6K0.92×
37Pennsylvania~10K0.91×
38Missouri~6K0.91×
39Hawaii~2K0.91×
40North Dakota<1K0.90×
41West Virginia~2K0.88×
42Rhode Island~1K0.88×
43Ohio~10K0.85×
44Wisconsin~5K0.84×
45South Dakota<1K0.84×
46Alaska<1K0.82×
47Montana<1K0.77×
48Vermont<1K0.77×
49New Hampshire~1K0.76×
50Maine~1K0.74×
Fig. 06

Affinity by region

Affinity by region — Setting spray, United States
0.74×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Setting spray audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Setting spray audience
#·InterestCategoryAffinity×
01BB creamBeauty & Wellness6.16×
02ConcealerBeauty & Wellness5.98×
03CliniqueBeauty & Wellness4.91×
04QVCMovies & TV4.63×
05Eye linerBeauty & Wellness3.77×
06MascaraBeauty & Wellness3.60×
07Eyelash extensionsBeauty & Wellness3.55×
08LivemusicMusic & Radio3.09×
09MoisturizerHome & Garden3.01×
10ULTA BeautyBeauty & Wellness2.81×
11Discount storesShopping2.63×
12Britney SpearsMusic & Radio2.39×
13Shopping mallsShopping2.28×
14SubwayFood & Beverages2.20×
15PinterestInternet & Social Media2.06×
16SephoraShopping2.06×
17WalgreensShopping2.05×
18McDonald'sFood & Beverages2.04×
19Pizza HutFood & Beverages1.91×
20StarbucksFood & Beverages1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Setting spray audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Setting spray audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.87×
Price SensitivityPREMIUM1.85×
IndulgenceJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Setting spray audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.73×
Risk AppetiteTHRILL0.74×
DIY MentalityTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Setting spray have in United States?

Setting spray has an estimated audience of 395,093 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Setting spray fans?

92.9% of Setting spray fans are female, 7.1% are male, with an average age of 32.3 years.

03

Which brands do Setting spray fans like most?

Setting spray fans show strongest brand affinity for QVC (4.63×), Concealer (5.98×), and Pinterest (2.06×) over the country average.

04

Where do Setting spray fans live in United States?

Setting spray fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Setting spray fans also like?

Beyond Setting spray itself, the audience over-indexes on Concealer (5.98×), Pinterest (2.06×), Livemusic (3.09×), and ULTA Beauty (2.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Setting spray audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Setting spray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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