Shawnee, Oklahoma Audience in United States

Shawnee, Oklahoma logo

Shawnee, Oklahoma has an estimated audience of 485,963 people in United States. 62.3% are female, 37.7% are male, average age 40.9. Top regions: Oklahoma, Texas, California. Top brand affinities: Israel, Pillow, Sinaloa, Governor of Michigan, Elsword.

The average Shawnee, Oklahoma fan in United States is 40.9 years old, more female, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, Texas, California. Top brand affinities include Israel, Pillow, Sinaloa, with strongest over-indexing on Israel (1.9× the country average). Demographically, the Shawnee, Oklahoma audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Shawnee, Oklahoma fans

Demographic split for Shawnee, Oklahoma audience in United States
MetricValue
Female62.3%
Male37.7%
Average age40.9
Estimated audience size485,963

Audience persona

The typical Shawnee, Oklahoma fan in United States is more female, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Shawnee, Oklahoma in United States
RegionReachAffinity
Oklahoma125,45523.25×
Texas44,5541.07×
California24,4820.46×
Florida12,7990.39×
Kansas12,6993.32×
Missouri10,0181.28×
New York9,4370.35×
Arkansas7,6781.92×
Illinois7,0940.44×
Colorado6,8960.9×
Georgia5,8330.39×
Tennessee5,6230.58×
Arizona5,5140.56×
North Carolina4,9340.34×
Ohio4,8640.32×
Washington4,5180.46×
Pennsylvania4,1230.25×
Virginia3,9590.33×
New Jersey3,6150.29×
Michigan3,5820.28×
Louisiana3,4360.55×
Indiana3,0820.35×
Massachusetts2,9550.31×
Alabama2,9370.43×
New Mexico2,9101.19×
Iowa2,8490.71×
Wisconsin2,8260.39×
Minnesota2,7660.4×
Oregon2,5890.46×
Kentucky2,3430.38×
South Carolina2,3100.32×
Maryland2,2510.27×
Nevada2,1810.46×
Nebraska2,1530.88×
Mississippi1,9670.49×
Utah1,9130.44×
Connecticut1,2850.26×
Idaho1,0180.42×
Montana8070.6×
Hawaii6910.33×
South Dakota6720.6×
West Virginia6090.27×
Wyoming5400.75×
North Dakota5090.51×
Washington, District of Columbia5070.35×
Maine4840.28×
New Hampshire4540.24×
Alaska4340.42×
Rhode Island3690.24×
Delaware2890.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shawnee, Oklahoma audience
BrandAffinityCategory
Israel1.9×Travel & Leisure
Pillow1.86×Home & Garden
Sinaloa2.25×Travel & Leisure
Governor of Michigan4.43×Politics & Society
Elsword9.69×Games
Fairy godmother4.36×Literature
Historic site2.46×Arts & Culture
Goop2.87×Internet & Social Media
Zoo Tycoon (series)9.69×Games
Hipster4.58×Politics & Society
Wok2.94×Food & Beverages
headspace4.18×Health
Jeep Wagoneer2.56×Cars & Mobility
Hibachi3.4×Food & Beverages
Cherish (group)4.7×Music & Radio
Google Home2.73×Technology & Electronics
Vocal harmony1.82×Music & Radio
Home staging2.01×Home & Garden
HydraFacial2.83×Beauty & Wellness
Mathcore2.72×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shawnee, Oklahoma audience
TraitClusterScore
ExtroversionTHRILL1.26
Community OrientationOPEN1.25
Need for SecurityCONSERVATISM1.18
Family OrientationCONSERVATISM1.17
Price SensitivityPREMIUM1.17
DIY MentalityTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Shawnee, Oklahoma
CountryShare
United States95.4%
Israel1.6%
Germany1.6%

See Shawnee, Oklahoma audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Shawnee, Oklahoma have in United States?

Shawnee, Oklahoma has an estimated audience of 485,963 people in United States, concentrated in Oklahoma and Texas.

What is the gender split and age of Shawnee, Oklahoma fans?

62.3% of Shawnee, Oklahoma fans are female, 37.7% are male, with an average age of 40.9 years.

Which brands do Shawnee, Oklahoma fans like most?

Shawnee, Oklahoma fans show strongest brand affinity for Israel (1.9×), Pillow (1.86×), and Sinaloa (2.25×) over the country average.

Where do Shawnee, Oklahoma fans live in United States?

Shawnee, Oklahoma fans in United States are most concentrated in Oklahoma (reach 125,455), Texas (reach 44,554), and California (reach 24,482). These three regions account for the largest share of the active audience.

What other brands do Shawnee, Oklahoma fans also like?

Beyond Shawnee, Oklahoma itself, the audience over-indexes on Pillow (1.86×), Sinaloa (2.25×), Governor of Michigan (4.43×), and Elsword (9.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shawnee, Oklahoma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.