Sheet metal Audience in United States

Sheet metal logo

Sheet metal has an estimated audience of 2,233,274 people in United States. 26.2% are female, 73.8% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, MK, Minnesota, Diane Sawyer, Pillow.

The average Sheet metal fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, MK, Minnesota, with strongest over-indexing on Urban Outfitters (2.55× the country average). Demographically, the Sheet metal audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Sheet metal fans

Demographic split for Sheet metal audience in United States
MetricValue
Female26.2%
Male73.8%
Average age42.5
Estimated audience size2,233,274

Audience persona

The typical Sheet metal fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Sheet metal in United States
RegionReachAffinity
California271,4351.11×
Texas256,6011.34×
Florida114,8150.76×
New York87,2500.7×
Ohio64,8350.94×
Pennsylvania63,0850.84×
Georgia62,6440.91×
Illinois61,1810.82×
North Carolina58,2980.87×
Michigan57,7990.99×
Oklahoma49,5142×
Virginia49,4030.91×
Tennessee48,6091.09×
Washington47,1461.05×
Arizona47,0611.03×
Indiana44,0961.08×
Louisiana40,2781.4×
Missouri39,0631.09×
Alabama37,9461.22×
Oregon35,8501.4×
Massachusetts34,0620.77×
Kentucky32,9551.18×
Colorado32,4980.92×
New Jersey32,2240.57×
South Carolina31,5660.94×
Wisconsin31,1730.93×
Arkansas29,0881.58×
Minnesota28,7650.9×
Maryland25,9230.68×
Utah22,9381.15×
Kansas22,1121.26×
Mississippi21,5541.17×
Nevada19,3630.9×
Connecticut17,2810.77×
Iowa17,0910.93×
New Mexico16,4001.46×
Idaho13,2641.18×
West Virginia12,0641.16×
Nebraska9,2470.83×
New Hampshire8,5420.97×
Maine8,4531.06×
Hawaii7,1500.74×
Montana5,9690.96×
Rhode Island5,4590.77×
Washington, District of Columbia5,2370.78×
Alaska4,2510.89×
South Dakota4,2410.82×
Delaware3,9490.64×
North Dakota3,5300.77×
Vermont3,3630.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sheet metal audience
BrandAffinityCategory
Urban Outfitters2.55×Shopping
MK4.28×Music & Radio
Minnesota1.74×Travel & Leisure
Diane Sawyer7.07×Movies & TV
Pillow1.6×Home & Garden
N1 road (South Africa)2.69×Travel & Leisure
Northrop Grumman3.65×Business & Career
WESH2.6×Movies & TV
ABC 7 Chicago1.89×Movies & TV
Flash memory1.76×Technology & Electronics
Eden Lake3.21×Movies & TV
County council1.79×Politics & Society
Totally Spies!3.92×Movies & TV
Hebe1.97×Home & Garden
Irrigation sprinkler2.92×Home & Garden
Better Off Dead (film)3.21×Movies & TV
UK garage1.58×Music & Radio
Elina Svitolina2.53×Sports
WFTV1.59×Movies & TV
Life of Pi2.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sheet metal audience
TraitClusterScore
PatriotismCONSERVATISM1.78
Need for SecurityCONSERVATISM1.75
DIY MentalityTHRILL1.68
Quality AwarenessPREMIUM1.48
Career OrientationPOWER1.33
IndividualismJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Sheet metal
CountryShare
United States36.2%
Thailand4.8%
Canada4.2%

See Sheet metal audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sheet metal have in United States?

Sheet metal has an estimated audience of 2,233,274 people in United States, concentrated in California and Texas.

What is the gender split and age of Sheet metal fans?

26.2% of Sheet metal fans are female, 73.8% are male, with an average age of 42.5 years.

Which brands do Sheet metal fans like most?

Sheet metal fans show strongest brand affinity for Urban Outfitters (2.55×), MK (4.28×), and Minnesota (1.74×) over the country average.

Where do Sheet metal fans live in United States?

Sheet metal fans in United States are most concentrated in California (reach 271,435), Texas (reach 256,601), and Florida (reach 114,815). These three regions account for the largest share of the active audience.

What other brands do Sheet metal fans also like?

Beyond Sheet metal itself, the audience over-indexes on MK (4.28×), Minnesota (1.74×), Diane Sawyer (7.07×), and Pillow (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sheet metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.