Rascasse Audience Intelligence

Shoot 'em up Audience in United States

A data profile of the people who buy, follow and care about Shoot 'em up in United States — modelled from more than twelve digital signal sources. Shoot 'em up has an estimated audience of 793,290 people in United States.

#64among Gaming genre in United States#9559among Topic in United States#573in Games

The average Shoot 'em up fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Guy Ritchie, Miami Vice, Face/Off, with strongest over-indexing on Guy Ritchie (44.24× the country average).

Demographically, the Shoot 'em up audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shoot 'em up fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Guy Ritchie.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shoot 'em up profile in United States.

Audience size
793K
in United States
Gender
22.9%♀
77.1% male
Age
35.0
average years
Country rank
#27617
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shoot 'em up fans

22.9% are female, 77.1% are male, average age 35.0.

Fig. 02

Gender split

22.9%
Female
77.1%
Male
Demographic split for Shoot 'em up audience in United States
MetricValue
Female22.9%
Male77.1%
Average age35.0
Estimated audience size793,290
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Shoot 'em up audience in United States
Age bracketShare%
16-1924%
20-2930%
30-3920%
40-4915%
50+11%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Shoot 'em up audience comes from United States.

Worldwide audience distribution share by country for Shoot 'em up
CountryShare
United States22.0%
Brazil16.2%
Mexico6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shoot 'em up audience in United States is strongest.

Fig. 05

Top regions by affinity

Shoot 'em up fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.26×
02Washington~20K1.20×
03Ohio~30K1.12×
04Missouri~10K1.11×
05Colorado~10K1.09×
06Arizona~20K1.08×
07Oklahoma~9K1.07×
08California~90K1.06×
09Nevada~8K1.06×
10Alaska~2K1.06×
11Illinois~30K1.05×
12Arkansas~7K1.05×
13Montana~2K1.05×
14New Mexico~4K1.04×
15Nebraska~4K1.03×
16Michigan~20K1.02×
17Minnesota~10K1.02×
18Kansas~6K1.02×
19Texas~70K1.01×
20Wisconsin~10K1.00×
21Hawaii~3K1.00×
22Maine~3K1.00×
23Vermont~1K1.00×
24New York~40K0.99×
25Pennsylvania~30K0.99×
26Iowa~6K0.99×
27New Hampshire~3K0.99×
28Tennessee~20K0.98×
29Indiana~10K0.98×
30Alabama~10K0.98×
31Kentucky~10K0.98×
32Idaho~4K0.98×
33West Virginia~4K0.98×
34Rhode Island~2K0.98×
35North Dakota~2K0.97×
36Maryland~10K0.96×
37Delaware~2K0.96×
38South Dakota~2K0.96×
39Virginia~20K0.95×
40Connecticut~8K0.95×
41Washington, District of Columbia~2K0.95×
42North Carolina~20K0.94×
43Louisiana~10K0.94×
44New Jersey~20K0.93×
45Massachusetts~10K0.93×
46Utah~7K0.93×
47Georgia~20K0.92×
48Mississippi~6K0.92×
49South Carolina~10K0.91×
50Florida~50K0.87×
Fig. 06

Affinity by region

Affinity by region — Shoot 'em up, United States
0.87×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shoot 'em up audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shoot 'em up audience
#·InterestCategoryAffinity×
01Guy RitchieMovies & TV44.24×
02DreddMovies & TV34.03×
03True LiesMovies & TV29.48×
04Face/OffMovies & TV28.85×
05Miami ViceMovies & TV28.54×
06Tony DanzaMovies & TV17.35×
07Borderlands (series)Games16.31×
08Devil May CryGames15.00×
09Rambo (film series)Movies & TV13.88×
10Starship Troopers (film)Movies & TV13.01×
11Halo (series)Games11.47×
12Josh BrolinMovies & TV8.08×
13Assassin's CreedGames6.90×
14SteamGames5.64×
15Action role-playing gameGames5.56×
16Web serverTechnology & Electronics4.87×
17Strategy gamesGames4.77×
18Arcade gameGames4.66×
19Mobile gameGames3.13×
20SupermanMovies & TV1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shoot 'em up audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shoot 'em up audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.84×
Early Adopter MentalityPOWER1.60×
IndividualismJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shoot 'em up audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
Luxury OrientationPREMIUM0.66×
CreativityOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shoot 'em up have in United States?

Shoot 'em up has an estimated audience of 793,290 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shoot 'em up fans?

22.9% of Shoot 'em up fans are female, 77.1% are male, with an average age of 35.0 years.

03

Which brands do Shoot 'em up fans like most?

Shoot 'em up fans show strongest brand affinity for Guy Ritchie (44.24×), Miami Vice (28.54×), and Face/Off (28.85×) over the country average.

04

Where do Shoot 'em up fans live in United States?

Shoot 'em up fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Shoot 'em up fans also like?

Beyond Shoot 'em up itself, the audience over-indexes on Miami Vice (28.54×), Face/Off (28.85×), Dredd (34.03×), and True Lies (29.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Shoot 'em up audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shoot 'em up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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