Rascasse Audience Intelligence

Shudder Audience in United States

A data profile of the people who buy, follow and care about Shudder in United States — modelled from more than twelve digital signal sources. Shudder has an estimated audience of 1,071,493 people in United States.

#34among TV / music streaming in United States#258among TV Channel in United States#4068in Movies & TV

The average Shudder fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Psychological thriller, Mrs. Doubtfire, Superman, with strongest over-indexing on Psychological thriller (5.89× the country average).

Demographically, the Shudder audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shudder fan in United States is more female, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Psychological thriller.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shudder profile in United States.

Audience size
1.1M
in United States
Gender
55.6%♀
44.4% male
Age
34.8
average years
Country rank
#22630
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Shudder

55.6% are female, 44.4% are male, average age 34.8.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Shudder audience in United States
MetricValue
Female55.6%
Male44.4%
Average age34.8
Estimated audience size1,071,493
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Shudder audience in United States
Age bracketShare%
16-1936%
20-2917%
30-3916%
40-4915%
50+16%
Fig. 04

Worldwide distribution

49.3%

of the worldwide Shudder audience comes from United States.

Worldwide audience distribution share by country for Shudder
CountryShare
United States49.3%
United Kingdom7.6%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shudder audience in United States is strongest.

Fig. 05

Top regions by affinity

Shudder fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~7K1.44×
02Kentucky~20K1.35×
03Oregon~20K1.27×
04Ohio~40K1.20×
05New Mexico~6K1.18×
06Maine~4K1.18×
07Oklahoma~10K1.15×
08Pennsylvania~40K1.12×
09Washington~20K1.12×
10New Hampshire~5K1.10×
11Missouri~20K1.09×
12Tennessee~20K1.08×
13Colorado~20K1.06×
14Indiana~20K1.05×
15Arkansas~9K1.05×
16Rhode Island~3K1.05×
17Vermont~2K1.05×
18Illinois~40K1.04×
19California~100K1.02×
20Kansas~8K1.02×
21Michigan~30K1.01×
22Arizona~20K1.01×
23Nevada~10K1.01×
24New York~60K1.00×
25Nebraska~5K1.00×
26Alaska~2K1.00×
27Texas~90K0.99×
28Iowa~8K0.99×
29Virginia~20K0.97×
30Wisconsin~10K0.96×
31Massachusetts~20K0.94×
32Louisiana~10K0.94×
33Mississippi~8K0.94×
34North Carolina~30K0.93×
35Idaho~5K0.93×
36Utah~9K0.92×
37South Dakota~2K0.92×
38Minnesota~10K0.91×
39Alabama~10K0.91×
40Connecticut~10K0.91×
41North Dakota~2K0.90×
42Georgia~30K0.89×
43Maryland~20K0.88×
44Montana~3K0.88×
45Washington, District of Columbia~3K0.86×
46South Carolina~10K0.85×
47New Jersey~20K0.84×
48Delaware~2K0.83×
49Florida~60K0.80×
50Hawaii~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Shudder, United States
0.70×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shudder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shudder audience
#·InterestCategoryAffinity×
01Mrs. DoubtfireMovies & TV10.42×
02TVLineNews8.05×
03TV GuideMovies & TV6.85×
04Psychological thrillerLiterature5.89×
05Cats (musical)Music & Radio5.53×
06Tony AwardArts & Culture4.02×
07Jon BernthalMovies & TV3.56×
08AMC (TV channel)Movies & TV2.89×
09Brittany SnowMovies & TV2.88×
10Diane KeatonMovies & TV2.60×
11True DetectiveMovies & TV2.55×
12Apple TVMovies & TV2.21×
13Britney SpearsMusic & Radio2.16×
14BeetlejuiceMovies & TV2.06×
15True crimeMovies & TV2.04×
16Game of ThronesMovies & TV1.77×
17Pizza HutFood & Beverages1.64×
18DoordashFood & Beverages1.55×
19SupermanMovies & TV1.53×
20Subscription business modelShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shudder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shudder audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
Community OrientationOPEN1.27×
Convenience OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shudder audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
Luxury OrientationPREMIUM0.81×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shudder have in United States?

Shudder has an estimated audience of 1,071,493 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shudder fans?

55.6% of Shudder fans are female, 44.4% are male, with an average age of 34.8 years.

03

Which brands do Shudder fans like most?

Shudder fans show strongest brand affinity for Psychological thriller (5.89×), Mrs. Doubtfire (10.42×), and Superman (1.53×) over the country average.

04

Where do Shudder fans live in United States?

Shudder fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Shudder fans also like?

Beyond Shudder itself, the audience over-indexes on Mrs. Doubtfire (10.42×), Superman (1.53×), Cats (musical) (5.53×), and Diane Keaton (2.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Shudder audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shudder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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