Shudder Audience in United States

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Shudder has an estimated audience of 1,044,967 people in United States. 52.2% are female, 47.8% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: Finnair, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, AccuWeather.

The average Shudder fan in United States is 36.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Finnair (135.74× the country average). Demographically, the Shudder audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

Demographics of Shudder fans

Demographic split for Shudder audience in United States
MetricValue
Female52.2%
Male47.8%
Average age36.9
Estimated audience size1,044,967

Audience persona

The typical Shudder fan in United States is balanced, around 36.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Shudder in United States
RegionReachAffinity
California123,9731.08×
Texas94,1661.05×
New York61,5531.05×
Florida58,4780.83×
Pennsylvania40,1251.14×
Ohio38,7631.2×
Illinois38,5701.11×
North Carolina30,0480.96×
Georgia29,1940.91×
Michigan28,3101.04×
Virginia25,9261.02×
Washington24,6811.18×
Tennessee23,3441.11×
New Jersey22,4870.85×
Arizona22,4451.05×
Massachusetts20,2270.98×
Indiana20,2201.06×
Missouri19,3081.15×
Colorado18,6461.13×
Kentucky17,5621.34×
Oregon16,0741.34×
Maryland15,9540.89×
Wisconsin14,9030.95×
South Carolina13,6540.87×
Minnesota13,5470.9×
Oklahoma13,2811.14×
Alabama13,2050.9×
Louisiana12,7550.95×
Nevada10,2931.02×
Connecticut9,4580.9×
Arkansas8,9471.04×
Utah8,5110.91×
Iowa8,2410.96×
Kansas8,0580.98×
Mississippi7,5070.87×
West Virginia6,4941.33×
New Mexico6,2141.19×
Nebraska5,0990.97×
Idaho4,8070.92×
New Hampshire4,4581.08×
Maine4,4561.19×
Rhode Island3,3521.01×
Hawaii2,9140.65×
Washington, District of Columbia2,7040.86×
Montana2,4550.85×
Delaware2,2150.77×
Alaska2,0720.93×
South Dakota1,9930.83×
Vermont1,7930.98×
North Dakota1,7440.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shudder audience
BrandAffinityCategory
Finnair135.74×Travel & Leisure
Autism Awareness7.04×Health
Diabetes mellitus awareness4.96×Health
Singer-songwriter2.92×Music & Radio
AccuWeather4.09×Home & Garden
Microblogging5.18×Technology & Electronics
Planet Fitness2.28×Sports
Superman1.53×Movies & TV
Kia Sportage10.14×Cars & Mobility
Psychological thriller3.83×Literature
Income tax5.26×Business & Career
StubHub3.7×Travel & Leisure
MSN1.59×News
Clint Eastwood3.57×Movies & TV
Scooby-Doo2.11×Movies & TV
Livemusic2.07×Music & Radio
PSV Eindhoven14.12×Sports
Bass guitar1.97×Music & Radio
Non-fiction books2.82×Literature
Moto Guzzi9.54×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shudder audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.28
ExtroversionTHRILL1.27
Early Adopter MentalityPOWER1.15
Urban LifestyleOPEN1.13
Social Media UsageJOY1.12
TraditionCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Shudder
CountryShare
United States49.0%
United Kingdom8.0%
Canada5.7%

See Shudder audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Shudder have in United States?

Shudder has an estimated audience of 1,044,967 people in United States, concentrated in California and Texas.

What is the gender split and age of Shudder fans?

52.2% of Shudder fans are female, 47.8% are male, with an average age of 36.9 years.

Which brands do Shudder fans like most?

Shudder fans show strongest brand affinity for Finnair (135.74×), Autism Awareness (7.04×), and Diabetes mellitus awareness (4.96×) over the country average.

Where do Shudder fans live in United States?

Shudder fans in United States are most concentrated in California (reach 123,973), Texas (reach 94,166), and New York (reach 61,553). These three regions account for the largest share of the active audience.

What other brands do Shudder fans also like?

Beyond Shudder itself, the audience over-indexes on Autism Awareness (7.04×), Diabetes mellitus awareness (4.96×), Singer-songwriter (2.92×), and AccuWeather (4.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shudder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.