Skort Audience in United States

Skort logo

Skort has an estimated audience of 375,518 people in United States. 94.3% are female, 5.7% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Fairy godmother, Historic site, Goop, Governor of Michigan, The Devil's Rejects.

The average Skort fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fairy godmother, Historic site, Goop, with strongest over-indexing on Fairy godmother (6.63× the country average). Demographically, the Skort audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Skort fans

Demographic split for Skort audience in United States
MetricValue
Female94.3%
Male5.7%
Average age43.8
Estimated audience size375,518

Audience persona

The typical Skort fan in United States is more female, around 43.8 years old, with strong Sustainability tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Skort in United States
RegionReachAffinity
California54,1541.31×
Texas39,1241.21×
Florida28,7921.13×
New York27,4271.31×
Illinois14,9741.2×
Georgia13,3141.15×
Pennsylvania12,7451.01×
North Carolina12,3821.1×
New Jersey11,0741.16×
Ohio10,8340.94×
Virginia9,7391.06×
Massachusetts9,1071.23×
Michigan8,9560.91×
Tennessee8,1501.08×
Washington7,7141.02×
Arizona7,1780.94×
Maryland6,7041.04×
Alabama6,5841.26×
Indiana6,4390.94×
South Carolina6,4321.14×
Missouri6,1821.02×
Louisiana6,0661.25×
Wisconsin5,3870.95×
Minnesota5,3761×
Colorado5,1990.88×
Kentucky4,7501.01×
Oregon4,2000.98×
Connecticut4,1201.09×
Oklahoma4,0380.97×
Utah3,7001.1×
Mississippi3,5611.15×
Nevada3,2550.9×
Arkansas3,2411.05×
Kansas2,7920.94×
Iowa2,7850.9×
Nebraska1,8570.99×
Hawaii1,6561.03×
Idaho1,5400.82×
New Hampshire1,4921.01×
West Virginia1,4700.84×
Washington, District of Columbia1,3821.22×
Maine1,2690.94×
Rhode Island1,2481.04×
New Mexico1,2370.66×
Delaware9140.88×
Montana7040.68×
Vermont6891.05×
South Dakota6100.7×
North Dakota5160.67×
Alaska4780.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skort audience
BrandAffinityCategory
Fairy godmother6.63×Literature
Historic site3.44×Arts & Culture
Goop4.07×Internet & Social Media
Governor of Michigan5.31×Politics & Society
The Devil's Rejects6.6×Movies & TV
Zoo Tycoon (series)12.03×Games
headspace5.43×Health
Wok3.74×Food & Beverages
Mothercare1.78×Kids & Family
Grinch2.14×Movies & TV
New York Harbor6.8×Travel & Leisure
Mathcore4.08×Music & Radio
Hibachi3.89×Food & Beverages
Vocal harmony2.21×Music & Radio
Google Home3.11×Technology & Electronics
Sub Zero (Official)4.72×Literature
Jeep Wagoneer2.66×Cars & Mobility
Iron Man (film)2.2×Movies & TV
Cherish (group)4.86×Music & Radio
Hipster4.28×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skort audience
TraitClusterScore
SustainabilityBALANCE1.96
CreativityOPEN1.56
Design AffinityPREMIUM1.56
Urban LifestyleOPEN1.43
Price SensitivityPREMIUM1.39
Luxury OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Skort
CountryShare
United States26.6%
Brazil25.1%
Netherlands10.4%

See Skort audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Skort have in United States?

Skort has an estimated audience of 375,518 people in United States, concentrated in California and Texas.

What is the gender split and age of Skort fans?

94.3% of Skort fans are female, 5.7% are male, with an average age of 43.8 years.

Which brands do Skort fans like most?

Skort fans show strongest brand affinity for Fairy godmother (6.63×), Historic site (3.44×), and Goop (4.07×) over the country average.

Where do Skort fans live in United States?

Skort fans in United States are most concentrated in California (reach 54,154), Texas (reach 39,124), and Florida (reach 28,792). These three regions account for the largest share of the active audience.

What other brands do Skort fans also like?

Beyond Skort itself, the audience over-indexes on Historic site (3.44×), Goop (4.07×), Governor of Michigan (5.31×), and The Devil's Rejects (6.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Skort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.