Sky Sports Audience in United States

Sky Sports logo

Sky Sports has an estimated audience of 775,352 people in United States. 27.1% are female, 72.9% are male, average age 33.8. Top regions: California, New York, Florida. Top brand affinities: Dana Carvey, Israel, Mathcore, The Historian, Home construction.

The average Sky Sports fan in United States is 33.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Dana Carvey, Israel, Mathcore, with strongest over-indexing on Dana Carvey (22.28× the country average). Demographically, the Sky Sports audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel · Subtype: Pay TV

Demographics of Sky Sports fans

Demographic split for Sky Sports audience in United States
MetricValue
Female27.1%
Male72.9%
Average age33.8
Estimated audience size775,352

Audience persona

The typical Sky Sports fan in United States is more male, around 33.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dana Carvey.

Top regions in United States

Top regions ranked by reach for Sky Sports in United States
RegionReachAffinity
California109,9841.29×
New York105,1222.43×
Florida105,0152×
Texas81,3511.22×
Georgia34,7361.45×
Pennsylvania30,0041.15×
Illinois27,9231.08×
North Carolina26,7171.15×
New Jersey26,2271.33×
Massachusetts25,5931.68×
Virginia25,1541.33×
Maryland21,0171.58×
Ohio20,3050.85×
Washington19,1051.23×
Connecticut16,1122.07×
Arizona15,8491×
Colorado14,1671.16×
Minnesota12,6031.13×
South Carolina11,9771.03×
Tennessee11,5150.74×
Wisconsin10,8960.93×
Nevada10,4731.4×
Kentucky10,3871.07×
Michigan10,3180.51×
Indiana10,2200.72×
Missouri8,9390.72×
Kansas7,3451.2×
Oklahoma6,6970.78×
Oregon6,5750.74×
Iowa5,6390.88×
Washington, District of Columbia5,0562.17×
Alabama4,3940.41×
Louisiana3,8650.39×
Utah3,6960.53×
Arkansas3,6560.57×
Montana3,4461.6×
Mississippi2,8280.44×
Maine2,8151.01×
New Hampshire2,5780.84×
Delaware2,1891.02×
Hawaii2,0090.6×
Idaho2,0060.52×
New Mexico1,7130.44×
Rhode Island1,6750.68×
Nebraska1,6680.43×
North Dakota1,5440.97×
West Virginia1,2060.33×
Vermont1,0260.75×
Alaska9930.6×
South Dakota9370.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sky Sports audience
BrandAffinityCategory
Dana Carvey22.28×Movies & TV
Israel4.01×Travel & Leisure
Mathcore13.83×Music & Radio
The Historian25.08×Literature
Home construction2.03×Home & Garden
Elsword22.06×Games
Dental hygienist8.66×Health
Hipster12.29×Politics & Society
Fairy godmother9.39×Literature
The Devil's Rejects12.25×Movies & TV
Governor of Michigan8.78×Politics & Society
Goop6.33×Internet & Social Media
Jeep Grand Cherokee (WJ)7.11×Cars & Mobility
Historic site4.67×Arts & Culture
Alaska1.81×Travel & Leisure
Vocal harmony4.65×Music & Radio
Grinch3.96×Movies & TV
Emperor Entertainment Group11.64×Business & Career
Bully (2011 film)6.41×Movies & TV
La Jolla8.62×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sky Sports audience
TraitClusterScore
Early Adopter MentalityPOWER1.89
LGBTQ+ IdentityOPEN1.7
Luxury OrientationPREMIUM1.38
ExtroversionTHRILL1.36
Risk AppetiteTHRILL1.3
Sports ActivityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Sky Sports
CountryShare
United Kingdom28.7%
United States15.5%
Italy9.9%

See Sky Sports audiences in other countries

More Pay TV audiences in United States

Frequently asked questions

How many fans does Sky Sports have in United States?

Sky Sports has an estimated audience of 775,352 people in United States, concentrated in California and New York.

What is the gender split and age of Sky Sports fans?

27.1% of Sky Sports fans are female, 72.9% are male, with an average age of 33.8 years.

Which brands do Sky Sports fans like most?

Sky Sports fans show strongest brand affinity for Dana Carvey (22.28×), Israel (4.01×), and Mathcore (13.83×) over the country average.

Where do Sky Sports fans live in United States?

Sky Sports fans in United States are most concentrated in California (reach 109,984), New York (reach 105,122), and Florida (reach 105,015). These three regions account for the largest share of the active audience.

What other brands do Sky Sports fans also like?

Beyond Sky Sports itself, the audience over-indexes on Israel (4.01×), Mathcore (13.83×), The Historian (25.08×), and Home construction (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sky Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.