Rascasse Audience Intelligence

Sky Sports Audience in United States

A data profile of the people who buy, follow and care about Sky Sports in United States — modelled from more than twelve digital signal sources. Sky Sports has an estimated audience of 776,545 people in United States.

#3among Pay TV in United States#308among TV Channel in United States#5201in Movies & TV

The average Sky Sports fan in United States is 33.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Leicester City F.C., Max Verstappen, Deontay Wilder, with strongest over-indexing on Leicester City F.C. (19.53× the country average).

Demographically, the Sky Sports audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sky Sports fan in United States is more male, around 33.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Leicester City F.C..

Category: Movies & TV · Type: TV Channel · Subtype: Pay TV

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sky Sports profile in United States.

Audience size
777K
in United States
Gender
27.1%♀
72.9% male
Age
33.8
average years
Country rank
#27996
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sky Sports

27.1% are female, 72.9% are male, average age 33.8.

Fig. 02

Gender split

27.1%
Female
72.9%
Male
Demographic split for Sky Sports audience in United States
MetricValue
Female27.1%
Male72.9%
Average age33.8
Estimated audience size776,545
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Sky Sports audience in United States
Age bracketShare%
16-1933%
20-2924%
30-3918%
40-4914%
50+12%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Sky Sports audience comes from United States.

Worldwide audience distribution share by country for Sky Sports
CountryShare
United Kingdom27.8%
United States14.8%
Italy9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sky Sports audience in United States is strongest.

Fig. 05

Top regions by affinity

Sky Sports fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K2.33×
02Washington, District of Columbia~5K2.01×
03Connecticut~20K1.96×
04Florida~100K1.90×
05Massachusetts~20K1.53×
06Montana~3K1.50×
07Georgia~40K1.47×
08Maryland~20K1.47×
09Kansas~8K1.32×
10New Jersey~30K1.28×
11Nevada~9K1.26×
12California~100K1.25×
13Virginia~20K1.25×
14Washington~20K1.22×
15Colorado~10K1.20×
16Texas~80K1.14×
17Pennsylvania~30K1.13×
18Minnesota~10K1.10×
19Delaware~2K1.10×
20South Carolina~10K1.09×
21Maine~3K1.07×
22North Carolina~20K1.05×
23Arizona~20K1.00×
24Kentucky~10K1.00×
25Illinois~30K0.98×
26North Dakota~1K0.92×
27Ohio~20K0.91×
28Oklahoma~8K0.90×
29Vermont~1K0.90×
30New Hampshire~3K0.89×
31Wisconsin~10K0.87×
32Iowa~5K0.83×
33Indiana~10K0.82×
34Rhode Island~2K0.82×
35Tennessee~10K0.78×
36Alaska~1K0.76×
37Missouri~9K0.74×
38Oregon~6K0.73×
39Hawaii~2K0.70×
40South Dakota~1K0.66×
41Arkansas~4K0.64×
42Mississippi~4K0.61×
43Utah~4K0.59×
44Idaho~2K0.59×
45Michigan~10K0.57×
46New Mexico~2K0.56×
47West Virginia~2K0.56×
48Nebraska~2K0.52×
49Louisiana~5K0.49×
50Alabama~5K0.47×
Fig. 06

Affinity by region

Affinity by region — Sky Sports, United States
0.47×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sky Sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sky Sports audience
#·InterestCategoryAffinity×
01Serge GnabrySports47.49×
02StormzyMusic & Radio44.52×
03Everlast (boxing)Sports23.30×
04Deontay WilderSports21.08×
05Leicester City F.C.Sports19.53×
06Southampton F.C.Sports16.40×
07UEFA European ChampionshipSports14.76×
08Mohamed SalahSports14.19×
09Zinedine ZidaneSports13.21×
10Borussia DortmundSports11.08×
11Tottenham Hotspur F.C.Sports9.51×
12United States national football teamSports9.49×
13Max VerstappenSports9.08×
14Paris Saint-GermainSports6.45×
15Arsenal F.C.Sports6.19×
16Manchester City F.C.Sports4.25×
17GrapplingSports4.03×
18Dick's Sporting GoodsSports4.00×
19Sports clubSports3.72×
20Google DriveTechnology & Electronics2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sky Sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sky Sports audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.06×
PatriotismCONSERVATISM1.69×
Risk AppetiteTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sky Sports audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
SustainabilityBALANCE0.63×
Healthy LifestyleBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sky Sports have in United States?

Sky Sports has an estimated audience of 776,545 people in United States, concentrated in California and New York.

02

What is the gender split and age of Sky Sports fans?

27.1% of Sky Sports fans are female, 72.9% are male, with an average age of 33.8 years.

03

Which brands do Sky Sports fans like most?

Sky Sports fans show strongest brand affinity for Leicester City F.C. (19.53×), Max Verstappen (9.08×), and Deontay Wilder (21.08×) over the country average.

04

Where do Sky Sports fans live in United States?

Sky Sports fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sky Sports fans also like?

Beyond Sky Sports itself, the audience over-indexes on Max Verstappen (9.08×), Deontay Wilder (21.08×), Google Drive (2.6×), and Tottenham Hotspur F.C. (9.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pay TV audiences in United States

See Sky Sports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sky Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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