A data profile of the people who buy, follow and care about Fox Nation in United States — modelled from more than twelve digital signal sources. Fox Nation has an estimated audience of 2,229,769 people in United States.
The average Fox Nation fan in United States is 51.1 years old, more male, and lives primarily in Florida.
The audience is concentrated in Florida, Texas, California.
Top brand affinities include Drudge Report, Fox News Channel, New York Post, with strongest over-indexing on Drudge Report (10.51× the country average).
Demographically, the Fox Nation audience skews more male with an average age of 51.1, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Fox Nation fan in United States is more male, around 51.1 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.
The key figures that characterise the Fox Nation profile in United States.
40.5% are female, 59.5% are male, average age 51.1.
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 51.1 |
| Estimated audience size | 2,229,769 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 6% | |
| 30-39 | 12% | |
| 40-49 | 24% | |
| 50+ | 55% |
of the worldwide Fox Nation audience comes from United States.
| Country | Share |
|---|---|
| United States | 97.1% |
| United Kingdom | 0.5% |
| Canada | 0.4% |
Where the Fox Nation audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~20K | 1.50× | |
| 02 | South Carolina | ~50K | 1.47× | |
| 03 | Montana | ~9K | 1.44× | |
| 04 | Wyoming | ~5K | 1.38× | |
| 05 | Idaho | ~10K | 1.28× | |
| 06 | Oklahoma | ~30K | 1.23× | |
| 07 | Mississippi | ~20K | 1.23× | |
| 08 | Florida | ~200K | 1.22× | |
| 09 | Missouri | ~40K | 1.22× | |
| 10 | Tennessee | ~50K | 1.21× | |
| 11 | Louisiana | ~30K | 1.21× | |
| 12 | Kansas | ~20K | 1.19× | |
| 13 | Alabama | ~40K | 1.16× | |
| 14 | Iowa | ~20K | 1.16× | |
| 15 | South Dakota | ~6K | 1.16× | |
| 16 | Pennsylvania | ~90K | 1.14× | |
| 17 | Arkansas | ~20K | 1.13× | |
| 18 | Kentucky | ~30K | 1.12× | |
| 19 | North Carolina | ~70K | 1.09× | |
| 20 | Indiana | ~40K | 1.09× | |
| 21 | New Hampshire | ~10K | 1.09× | |
| 22 | North Dakota | ~5K | 1.09× | |
| 23 | Ohio | ~70K | 1.08× | |
| 24 | Michigan | ~60K | 1.08× | |
| 25 | Nebraska | ~10K | 1.08× | |
| 26 | Wisconsin | ~40K | 1.06× | |
| 27 | Delaware | ~6K | 1.03× | |
| 28 | Arizona | ~50K | 1.00× | |
| 29 | Maine | ~8K | 0.97× | |
| 30 | Colorado | ~30K | 0.96× | |
| 31 | Georgia | ~70K | 0.95× | |
| 32 | Virginia | ~50K | 0.95× | |
| 33 | New Jersey | ~50K | 0.91× | |
| 34 | Connecticut | ~20K | 0.90× | |
| 35 | Rhode Island | ~6K | 0.88× | |
| 36 | Alaska | ~4K | 0.84× | |
| 37 | Minnesota | ~30K | 0.83× | |
| 38 | Oregon | ~20K | 0.83× | |
| 39 | Nevada | ~20K | 0.80× | |
| 40 | Texas | ~200K | 0.79× | |
| 41 | New York | ~100K | 0.78× | |
| 42 | Illinois | ~60K | 0.76× | |
| 43 | New Mexico | ~9K | 0.76× | |
| 44 | Utah | ~10K | 0.72× | |
| 45 | Maryland | ~30K | 0.71× | |
| 46 | Washington | ~30K | 0.70× | |
| 47 | Massachusetts | ~30K | 0.66× | |
| 48 | California | ~100K | 0.56× | |
| 49 | Hawaii | ~5K | 0.56× | |
| 50 | Washington, District of Columbia | ~3K | 0.51× |
The strongest cross-interests of the Fox Nation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ian McShane | Movies & TV | 15.59× | ||
| 02 | Drudge Report | Sports | 10.51× | ||
| 03 | New York Post | News | 5.91× | ||
| 04 | Politico | Politics & Society | 5.43× | ||
| 05 | Fox News Channel | Movies & TV | 5.26× | ||
| 06 | Carbonated water | Food & Beverages | 5.26× | ||
| 07 | MSNBC | Movies & TV | 4.53× | ||
| 08 | Self-defense | Sports | 3.90× | ||
| 09 | Joe Biden | Politics & Society | 3.59× | ||
| 10 | CBS News | Movies & TV | 2.98× | ||
| 11 | Real property | Home & Garden | 2.57× | ||
| 12 | United Parcel Service | Business & Career | 2.49× | ||
| 13 | Nostalgia | Home & Garden | 2.46× | ||
| 14 | Tradition | Politics & Society | 2.26× | ||
| 15 | Donald Trump | Politics & Society | 2.09× | ||
| 16 | Nonprofit organization | Politics & Society | 2.07× | ||
| 17 | Stand-up comedy | Movies & TV | 2.03× | ||
| 18 | CNN | Movies & TV | 1.90× | ||
| 19 | American Airlines | Travel & Leisure | 1.82× | ||
| 20 | Breaking news | Movies & TV | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.60× | |
| Individualism | JOY | 2.16× | |
| Need for Security | CONSERVATISM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Mindfulness | BALANCE | 0.81× | |
| Luxury Orientation | PREMIUM | 0.82× |
Fox Nation has an estimated audience of 2,229,769 people in United States, concentrated in Florida and Texas.
40.5% of Fox Nation fans are female, 59.5% are male, with an average age of 51.1 years.
Fox Nation fans show strongest brand affinity for Drudge Report (10.51×), Fox News Channel (5.26×), and New York Post (5.91×) over the country average.
Fox Nation fans in United States are most concentrated in Florida (reach ~200K), Texas (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Fox Nation itself, the audience over-indexes on Fox News Channel (5.26×), New York Post (5.91×), Donald Trump (2.09×), and Joe Biden (3.59×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Fox Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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