Sonny with a Chance Audience in United States

Sonny with a Chance logo

Sonny with a Chance has an estimated audience of 351,870 people in United States. 40.0% are female, 60.0% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Home construction, Buying and Selling Real Estate, Penn & Teller, Dental hygienist.

The average Sonny with a Chance fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Home construction, Buying and Selling Real Estate, with strongest over-indexing on Nationality (11.62× the country average). Demographically, the Sonny with a Chance audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Luxury Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Sonny with a Chance fans

Demographic split for Sonny with a Chance audience in United States
MetricValue
Female40.0%
Male60.0%
Average age42.6
Estimated audience size351,870

Audience persona

The typical Sonny with a Chance fan in United States is more male, around 42.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Sonny with a Chance in United States
RegionReachAffinity
California44,9041.16×
Texas37,3631.24×
Florida25,3681.06×
New York21,8691.11×
Georgia13,0811.21×
Illinois12,4271.06×
Pennsylvania12,0021.01×
North Carolina11,4851.08×
Ohio11,0181.02×
Michigan9,8431.07×
New Jersey8,9141×
Virginia8,8811.04×
Tennessee8,2981.18×
Arizona7,5931.06×
Maryland6,9831.15×
Indiana6,9041.07×
Massachusetts6,8450.99×
Missouri6,5821.16×
Washington6,2450.88×
Louisiana5,8331.29×
Alabama5,6751.15×
South Carolina5,4991.04×
Kentucky5,1671.17×
Oklahoma4,8691.25×
Wisconsin4,7960.91×
Colorado4,7810.86×
Minnesota4,4620.89×
Connecticut3,9511.12×
Nevada3,8981.15×
Arkansas3,8321.32×
Utah3,5991.14×
Oregon3,5110.87×
Mississippi3,4091.18×
Kansas2,7280.98×
Iowa2,6640.92×
Nebraska1,6860.96×
Idaho1,5550.88×
West Virginia1,5030.92×
New Mexico1,4370.81×
Hawaii1,2600.83×
New Hampshire1,0980.79×
Rhode Island1,0350.92×
Washington, District of Columbia1,0260.97×
Delaware9190.95×
Maine8820.7×
North Dakota6600.91×
South Dakota6320.78×
Montana6210.64×
Alaska6060.81×
Vermont4000.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sonny with a Chance audience
BrandAffinityCategory
Nationality11.62×Politics & Society
Home construction2.3×Home & Garden
Buying and Selling Real Estate10.67×Home & Garden
Penn & Teller9.33×Movies & TV
Dental hygienist6.39×Health
Panama2.94×Travel & Leisure
Toros de Tijuana17.99×Sports
JTV (Indonesia)3.55×
Christmas Gifts3.37×Kids & Family
Buying a House4.26×Home & Garden
EShakti6.07×Shopping
Sears2×Shopping
Mad About You5.39×Movies & TV
Boystown12.57×Travel & Leisure
Atkins diet1.92×Health
Warning sign4.42×Cars & Mobility
Necktie1.77×Fashion & Accessoires
Highland games3.11×Sports
Mortgage insurance1.53×Business & Career
Bus Driver (video game)6.11×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sonny with a Chance audience
TraitClusterScore
Luxury OrientationPREMIUM1.81
MindfulnessBALANCE1.6
ExtroversionTHRILL1.56
Early Adopter MentalityPOWER1.55
SustainabilityBALANCE1.52
LGBTQ+ IdentityOPEN1.49

Worldwide distribution

Worldwide audience distribution share by country for Sonny with a Chance
CountryShare
United States55.7%
France7.0%
United Kingdom6.2%

See Sonny with a Chance audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Sonny with a Chance have in United States?

Sonny with a Chance has an estimated audience of 351,870 people in United States, concentrated in California and Texas.

What is the gender split and age of Sonny with a Chance fans?

40.0% of Sonny with a Chance fans are female, 60.0% are male, with an average age of 42.6 years.

Which brands do Sonny with a Chance fans like most?

Sonny with a Chance fans show strongest brand affinity for Nationality (11.62×), Home construction (2.3×), and Buying and Selling Real Estate (10.67×) over the country average.

Where do Sonny with a Chance fans live in United States?

Sonny with a Chance fans in United States are most concentrated in California (reach 44,904), Texas (reach 37,363), and Florida (reach 25,368). These three regions account for the largest share of the active audience.

What other brands do Sonny with a Chance fans also like?

Beyond Sonny with a Chance itself, the audience over-indexes on Home construction (2.3×), Buying and Selling Real Estate (10.67×), Penn & Teller (9.33×), and Dental hygienist (6.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sonny with a Chance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.