Spaniel Audience in United States

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Spaniel has an estimated audience of 1,315,672 people in United States. 73.3% are female, 26.7% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Natural rubber, Collectable, Bank account, Cullinan Diamond.

The average Spaniel fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Natural rubber, Collectable, with strongest over-indexing on Regional styles of Mexican music (19.99× the country average). Demographically, the Spaniel audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Spaniel fans

Demographic split for Spaniel audience in United States
MetricValue
Female73.3%
Male26.7%
Average age41.4
Estimated audience size1,315,672

Audience persona

The typical Spaniel fan in United States is more female, around 41.4 years old, with strong Pet Ownership tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Spaniel in United States
RegionReachAffinity
California141,8960.98×
Texas101,3730.9×
Florida77,1700.87×
New York66,4940.9×
Georgia46,5011.15×
Pennsylvania43,6440.99×
North Carolina41,9941.06×
Illinois40,2130.92×
Michigan36,5651.06×
Ohio34,4770.85×
Washington33,4761.27×
Virginia31,4320.98×
Tennessee27,7201.05×
Massachusetts26,7161.03×
New Jersey26,3450.79×
South Carolina25,2741.28×
Indiana22,6790.94×
Arizona22,5200.84×
Alabama22,4961.22×
Wisconsin21,8671.1×
Colorado20,8211×
Minnesota20,5341.09×
Oregon20,3021.35×
Missouri19,1830.9×
Maryland19,0100.84×
Louisiana17,2461.02×
Kentucky16,6391.01×
Oklahoma13,6920.94×
Utah13,0271.11×
Connecticut12,2640.93×
Mississippi11,7401.08×
Arkansas11,2801.04×
Iowa10,6230.98×
Nevada9,7770.77×
Kansas8,9040.86×
Idaho7,1501.08×
Nebraska5,8650.89×
Maine5,7801.23×
New Hampshire5,5121.06×
New Mexico5,2420.79×
West Virginia5,0570.83×
Hawaii4,5540.81×
Montana4,3071.18×
Washington, District of Columbia4,0381.02×
Alaska3,7851.34×
Rhode Island3,5200.84×
North Dakota2,9061.08×
South Dakota2,8040.92×
Delaware2,6270.72×
Vermont2,5141.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spaniel audience
BrandAffinityCategory
Regional styles of Mexican music19.99×Music & Radio
Natural rubber3.5×Cars & Mobility
Collectable2.61×Kids & Family
Bank account3.94×Business & Career
Cullinan Diamond17.47×
JDSU2.56×Business & Career
Staycation2.51×Home & Garden
Historic site3.1×Arts & Culture
Home staging3.62×Home & Garden
Throne of Glass3.94×Literature
Mothercare1.73×Kids & Family
Vocal harmony2.4×Music & Radio
Goop2.7×Internet & Social Media
Cachorro2.59×Pets & Animals
Hypertext2.85×Technology & Electronics
Fairy godmother3.5×Literature
Monogram1.79×Home & Garden
Nebraska Cornhuskers football1.65×Sports
Mathcore3.64×Music & Radio
Governor of Michigan3.33×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spaniel audience
TraitClusterScore
Pet OwnershipJOY2.16
Design AffinityPREMIUM1.98
DIY MentalityTHRILL1.88
SustainabilityBALANCE1.77
Luxury OrientationPREMIUM1.53
Sports ActivityPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Spaniel
CountryShare
United States33.3%
United Kingdom13.2%
Japan7.4%

See Spaniel audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Spaniel have in United States?

Spaniel has an estimated audience of 1,315,672 people in United States, concentrated in California and Texas.

What is the gender split and age of Spaniel fans?

73.3% of Spaniel fans are female, 26.7% are male, with an average age of 41.4 years.

Which brands do Spaniel fans like most?

Spaniel fans show strongest brand affinity for Regional styles of Mexican music (19.99×), Natural rubber (3.5×), and Collectable (2.61×) over the country average.

Where do Spaniel fans live in United States?

Spaniel fans in United States are most concentrated in California (reach 141,896), Texas (reach 101,373), and Florida (reach 77,170). These three regions account for the largest share of the active audience.

What other brands do Spaniel fans also like?

Beyond Spaniel itself, the audience over-indexes on Natural rubber (3.5×), Collectable (2.61×), Bank account (3.94×), and Cullinan Diamond (17.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spaniel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.