Rascasse Audience Intelligence

Spider-Man (Miles Morales) Audience in United States

A data profile of the people who buy, follow and care about Spider-Man (Miles Morales) in United States — modelled from more than twelve digital signal sources. Spider-Man (Miles Morales) has an estimated audience of 1,499,281 people in United States.

#79among Fictional Character in United States#322in Literature

The average Spider-Man (Miles Morales) fan in United States is 29.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Superhero fiction, Graphic novel, with strongest over-indexing on Superman (5.67× the country average).

Demographically, the Spider-Man (Miles Morales) audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spider-Man (Miles Morales) fan in United States is more male, around 29.7 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spider-Man (Miles Morales) profile in United States.

Audience size
1.5M
in United States
Gender
24.1%♀
75.9% male
Age
29.7
average years
Country rank
#17777
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spider-Man (Miles Morales) fans

24.1% are female, 75.9% are male, average age 29.7.

Fig. 02

Gender split

24.1%
Female
75.9%
Male
Demographic split for Spider-Man (Miles Morales) audience in United States
MetricValue
Female24.1%
Male75.9%
Average age29.7
Estimated audience size1,499,281
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Spider-Man (Miles Morales) audience in United States
Age bracketShare%
16-1943%
20-2925%
30-3917%
40-4911%
50+4%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Spider-Man (Miles Morales) audience comes from United States.

Worldwide audience distribution share by country for Spider-Man (Miles Morales)
CountryShare
United States15.5%
Colombia6.9%
France5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spider-Man (Miles Morales) audience in United States is strongest.

Fig. 05

Top regions by affinity

Spider-Man (Miles Morales) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.50×
02New Mexico~10K1.40×
03Utah~20K1.33×
04Arizona~40K1.31×
05California~200K1.28×
06Oklahoma~20K1.27×
07Kentucky~20K1.21×
08Arkansas~10K1.21×
09Nevada~20K1.19×
10Georgia~50K1.17×
11Illinois~50K1.16×
12Indiana~30K1.16×
13Mississippi~10K1.13×
14North Carolina~50K1.12×
15Alabama~20K1.11×
16Louisiana~20K1.11×
17Kansas~10K1.11×
18Missouri~20K1.10×
19Nebraska~8K1.10×
20Idaho~8K1.08×
21South Carolina~20K1.04×
22Pennsylvania~50K1.03×
23New Jersey~40K1.02×
24Ohio~40K1.00×
25Colorado~20K0.99×
26Virginia~30K0.97×
27Florida~90K0.96×
28Michigan~30K0.96×
29Maryland~20K0.95×
30Tennessee~30K0.94×
31West Virginia~6K0.94×
32Washington~30K0.92×
33Oregon~10K0.92×
34South Dakota~3K0.92×
35Iowa~10K0.91×
36Delaware~3K0.91×
37Connecticut~10K0.90×
38Rhode Island~4K0.90×
39New York~70K0.88×
40Wisconsin~20K0.88×
41Alaska~3K0.86×
42North Dakota~2K0.86×
43Minnesota~20K0.81×
44Hawaii~5K0.81×
45Massachusetts~20K0.78×
46Montana~3K0.77×
47Wyoming~2K0.76×
48New Hampshire~4K0.67×
49Maine~3K0.66×
50Washington, District of Columbia~2K0.57×
Fig. 06

Affinity by region

Affinity by region — Spider-Man (Miles Morales), United States
0.57×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spider-Man (Miles Morales) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spider-Man (Miles Morales) audience
#·InterestCategoryAffinity×
01Political thrillerMovies & TV19.17×
02Alvin and the ChipmunksMusic & Radio10.95×
03Superhero fictionLiterature9.60×
04Black Panther (comics)Literature9.58×
05Robert Downey jrMovies & TV9.24×
06Graphic novelLiterature8.71×
07Assassin's CreedGames7.57×
08Magic: The GatheringGames6.70×
09Guardians of the Galaxy (film)Movies & TV6.64×
10Henry CavillMovies & TV6.61×
11Shōnen mangaLiterature6.33×
12SupermanMovies & TV5.67×
13League of LegendsGames5.42×
14GameStopGames4.68×
15Millie Bobby BrownMovies & TV4.52×
16PokémonGames4.41×
17Anime and manga fandomLiterature4.14×
18BatmanMovies & TV4.06×
19LegoKids & Family4.06×
20Board gamesGames4.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spider-Man (Miles Morales) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spider-Man (Miles Morales) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.84×
Early Adopter MentalityPOWER1.97×
IndividualismJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spider-Man (Miles Morales) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.52×
Family OrientationCONSERVATISM0.72×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spider-Man (Miles Morales) have in United States?

Spider-Man (Miles Morales) has an estimated audience of 1,499,281 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spider-Man (Miles Morales) fans?

24.1% of Spider-Man (Miles Morales) fans are female, 75.9% are male, with an average age of 29.7 years.

03

Which brands do Spider-Man (Miles Morales) fans like most?

Spider-Man (Miles Morales) fans show strongest brand affinity for Superman (5.67×), Superhero fiction (9.6×), and Graphic novel (8.71×) over the country average.

04

Where do Spider-Man (Miles Morales) fans live in United States?

Spider-Man (Miles Morales) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Spider-Man (Miles Morales) fans also like?

Beyond Spider-Man (Miles Morales) itself, the audience over-indexes on Superhero fiction (9.6×), Graphic novel (8.71×), GameStop (4.68×), and Alvin and the Chipmunks (10.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Spider-Man (Miles Morales). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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