Spider-Man (Miles Morales) Audience in United States

Spider-Man (Miles Morales) has an estimated audience of 1,392,916 people in United States. 24.1% are female, 75.9% are male, average age 29.7. Top regions: California, Texas, Florida. Top brand affinities: Superman, The Legend of Zelda, Millie Bobby Brown, Autism Awareness, Doctor Strange.

The average Spider-Man (Miles Morales) fan in United States is 29.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, The Legend of Zelda, Millie Bobby Brown, with strongest over-indexing on Superman (5.28× the country average). Demographically, the Spider-Man (Miles Morales) audience skews more male with an average age of 29.7, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character

Demographics of Spider-Man (Miles Morales) fans

Demographic split for Spider-Man (Miles Morales) audience in United States
MetricValue
Female24.1%
Male75.9%
Average age29.7
Estimated audience size1,392,916

Audience persona

The typical Spider-Man (Miles Morales) fan in United States is more male, around 29.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Spider-Man (Miles Morales) in United States
RegionReachAffinity
California204,4951.34×
Texas184,9011.54×
Florida95,1451.01×
New York71,3340.92×
Illinois55,9201.21×
Georgia51,1521.19×
Pennsylvania49,5361.06×
North Carolina47,5881.14×
Ohio43,2301.01×
Arizona39,1681.38×
New Jersey37,1681.05×
Michigan35,6430.98×
Virginia33,8631×
Indiana30,5181.2×
Washington27,7710.99×
Tennessee27,2510.98×
Missouri25,2181.12×
Maryland22,8180.95×
South Carolina22,2591.06×
Colorado22,1131.01×
Massachusetts21,9630.8×
Alabama21,7401.12×
Kentucky21,0461.21×
Louisiana19,5141.09×
Oklahoma19,4361.26×
Wisconsin18,2470.87×
Minnesota16,4550.82×
Nevada16,3241.21×
Utah15,9531.28×
Oregon15,5480.97×
Arkansas13,2911.16×
Connecticut12,5080.9×
Mississippi12,2301.07×
Kansas12,1511.11×
Iowa10,6260.93×
New Mexico9,6331.38×
Idaho7,4961.07×
Nebraska7,4721.07×
West Virginia5,5990.86×
Hawaii4,6960.78×
Rhode Island3,9910.9×
New Hampshire3,5400.65×
Delaware3,4240.89×
Maine3,1220.63×
Montana2,7340.71×
South Dakota2,5900.8×
Washington, District of Columbia2,4120.58×
Alaska2,3450.79×
North Dakota2,2560.79×
Wyoming1,4380.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spider-Man (Miles Morales) audience
BrandAffinityCategory
Superman5.28×Movies & TV
The Legend of Zelda11.15×Games
Millie Bobby Brown7.34×Movies & TV
Autism Awareness9.8×Health
Doctor Strange16.36×Literature
Pokémon6.01×Games
Ant-Man (film)21.64×Movies & TV
Guardians of the Galaxy (film)11.16×Movies & TV
Diabetes mellitus awareness6.54×Health
GameStop5.66×Games
Anime and manga fandom5.93×Literature
League of Legends7.57×Games
Magic: The Gathering10.07×Games
Black Panther (comics)13.64×Literature
Singer-songwriter3.26×Music & Radio
Batman3.96×Movies & TV
Superhero fiction9.22×Literature
Shōnen manga7.57×Literature
Microblogging6.95×Technology & Electronics
Harry Potter2.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spider-Man (Miles Morales) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.29
PatriotismCONSERVATISM2.03
Early Adopter MentalityPOWER1.98
ExtroversionTHRILL1.44
Urban LifestyleOPEN1.38
Social Media UsageJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Spider-Man (Miles Morales)
CountryShare
United States16.1%
Colombia7.0%
Argentina5.4%

See Spider-Man (Miles Morales) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Spider-Man (Miles Morales) have in United States?

Spider-Man (Miles Morales) has an estimated audience of 1,392,916 people in United States, concentrated in California and Texas.

What is the gender split and age of Spider-Man (Miles Morales) fans?

24.1% of Spider-Man (Miles Morales) fans are female, 75.9% are male, with an average age of 29.7 years.

Which brands do Spider-Man (Miles Morales) fans like most?

Spider-Man (Miles Morales) fans show strongest brand affinity for Superman (5.28×), The Legend of Zelda (11.15×), and Millie Bobby Brown (7.34×) over the country average.

Where do Spider-Man (Miles Morales) fans live in United States?

Spider-Man (Miles Morales) fans in United States are most concentrated in California (reach 204,495), Texas (reach 184,901), and Florida (reach 95,145). These three regions account for the largest share of the active audience.

What other brands do Spider-Man (Miles Morales) fans also like?

Beyond Spider-Man (Miles Morales) itself, the audience over-indexes on The Legend of Zelda (11.15×), Millie Bobby Brown (7.34×), Autism Awareness (9.8×), and Doctor Strange (16.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spider-Man (Miles Morales). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.