Spoons Audience in United States
Spoons has an estimated audience of 1,700,902 people in United States. 55.8% are female, 44.2% are male, average age 47.7. Top brand affinities: Keene, New Hampshire, Goma, headspace, Cryptic crossword, Cherish (group).
Top brand affinities include Keene, New Hampshire, Goma, headspace, with strongest over-indexing on Keene, New Hampshire (630.57× the country average). Demographically, the Spoons audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Urban Lifestyle, Individualism.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of Spoons fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 47.7 |
| Estimated audience size | 1,700,902 |
Audience persona
The typical Spoons fan in United States is more female, around 47.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 630.57× | Travel & Leisure |
| Goma | 30.05× | Travel & Leisure |
| headspace | 12.7× | Health |
| Cryptic crossword | 17.31× | Technology & Electronics |
| Cherish (group) | 11.93× | Music & Radio |
| Elsword | 17.01× | Games |
| Grace Slick | 9.08× | Music & Radio |
| Wok | 6.73× | Food & Beverages |
| Collectable | 1.51× | Kids & Family |
| Grinch | 3.72× | Movies & TV |
| Historic site | 3.85× | Arts & Culture |
| Mathcore | 7.22× | Music & Radio |
| Nationality | 1.75× | Politics & Society |
| Ira Glass | 14.13× | Music & Radio |
| Goop | 4.2× | Internet & Social Media |
| Product design | 1.52× | Business & Career |
| Governor of Michigan | 5.32× | Politics & Society |
| The Gruffalo (film) | 12.91× | Movies & TV |
| Arnold Palmer | 4.29× | Sports |
| Vocal harmony | 3.12× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.93 |
| Individualism | JOY | 1.79 |
| Spirituality | BALANCE | 1.72 |
| Tradition | CONSERVATISM | 1.52 |
| Sustainability | BALANCE | 1.4 |
| Need for Security | CONSERVATISM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 38.5% |
| United States | 20.8% |
| United Kingdom | 12.0% |
See Spoons audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
- Iceage (3,742,121)
- ADULT. (2,847,052)
- Crows (2,711,783)
- ACTORS (2,461,493)
How to read this data
Audience size is the estimated number of people in United States who actively search for Spoons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.