Rascasse Audience Intelligence

Spoons Audience in United States

A data profile of the people who buy, follow and care about Spoons in United States — modelled from more than twelve digital signal sources. Spoons has an estimated audience of 1,643,725 people in United States.

#10among New wave in United States#3239among Person in United States#1961in Music & Radio

The average Spoons fan in United States is 46.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Vueling, Cyndi Lauper, George Michael, with strongest over-indexing on Vueling (415.58× the country average).

Demographically, the Spoons audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spoons fan in United States is more female, around 46.9 years old, with strong Spirituality tendencies and a notable affinity for Vueling.

Category: Music & Radio · Type: Person · Subtype: New wave

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spoons profile in United States.

Audience size
1.6M
in United States
Gender
64.9%♀
35.1% male
Age
46.9
average years
Country rank
#16568
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spoons fans

64.9% are female, 35.1% are male, average age 46.9.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Spoons audience in United States
MetricValue
Female64.9%
Male35.1%
Average age46.9
Estimated audience size1,643,725
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Spoons audience in United States
Age bracketShare%
16-196%
20-2910%
30-3915%
40-4935%
50+33%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Spoons audience comes from United States.

Worldwide audience distribution share by country for Spoons
CountryShare
Japan38.9%
United States20.3%
United Kingdom11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spoons audience in United States is strongest.

Fig. 05

Top regions by affinity

Spoons fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~90K3.08×
02Colorado~70K2.39×
03Virginia~70K1.65×
04Hawaii~10K1.60×
05North Carolina~80K1.48×
06Arkansas~20K1.35×
07Oregon~30K1.28×
08California~200K1.22×
09New York~100K1.17×
10Texas~200K1.14×
11Indiana~30K1.06×
12Georgia~60K1.04×
13Pennsylvania~60K1.00×
14Minnesota~20K0.97×
15Nebraska~8K0.96×
16Illinois~60K0.94×
17Kansas~10K0.94×
18Utah~10K0.93×
19Michigan~40K0.92×
20South Carolina~20K0.91×
21Oklahoma~20K0.91×
22New Jersey~40K0.90×
23Arizona~30K0.90×
24Massachusetts~30K0.90×
25Nevada~20K0.90×
26Kentucky~20K0.89×
27Rhode Island~5K0.89×
28New Mexico~8K0.88×
29Alaska~3K0.88×
30North Dakota~3K0.88×
31Wisconsin~20K0.87×
32South Dakota~4K0.87×
33Vermont~3K0.87×
34Missouri~20K0.86×
35New Hampshire~6K0.86×
36Connecticut~10K0.84×
37Montana~4K0.84×
38Florida~100K0.83×
39Louisiana~20K0.83×
40Ohio~40K0.82×
41Iowa~10K0.82×
42Idaho~7K0.81×
43Washington~30K0.80×
44Delaware~4K0.80×
45Maine~5K0.77×
46Washington, District of Columbia~4K0.77×
47Mississippi~10K0.76×
48Tennessee~30K0.75×
49Alabama~20K0.74×
50West Virginia~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Spoons, United States
0.74×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spoons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spoons audience
#·InterestCategoryAffinity×
01VuelingTravel & Leisure415.58×
02Criticism of religionPolitics & Society27.74×
03Cyndi LauperMusic & Radio13.90×
04George MichaelMusic & Radio13.01×
05Phil CollinsMusic & Radio9.75×
06Late-night talk showMovies & TV8.71×
07Bob DylanMusic & Radio8.54×
08Bruce SpringsteenMusic & Radio7.77×
09Robert RedfordMovies & TV5.63×
10Renewable energyBusiness & Career3.89×
11FedExBusiness & Career2.94×
12ActivismPolitics & Society2.75×
13RedditInternet & Social Media2.56×
14RadioTechnology & Electronics2.30×
15Nonprofit organizationPolitics & Society2.28×
16CNNMovies & TV2.19×
17Donald TrumpPolitics & Society1.81×
18PinterestInternet & Social Media1.72×
19XInternet & Social Media1.66×
20Alcoholic beveragesFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spoons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spoons audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.43×
IndividualismJOY2.13×
Family OrientationCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spoons audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.77×
Quality AwarenessPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spoons have in United States?

Spoons has an estimated audience of 1,643,725 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spoons fans?

64.9% of Spoons fans are female, 35.1% are male, with an average age of 46.9 years.

03

Which brands do Spoons fans like most?

Spoons fans show strongest brand affinity for Vueling (415.58×), Cyndi Lauper (13.9×), and George Michael (13.01×) over the country average.

04

Where do Spoons fans live in United States?

Spoons fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Spoons fans also like?

Beyond Spoons itself, the audience over-indexes on Cyndi Lauper (13.9×), George Michael (13.01×), Robert Redford (5.63×), and Criticism of religion (27.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More New wave audiences in United States

See Spoons audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spoons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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