Steam engine Audience in United States

Steam engine logo

Steam engine has an estimated audience of 1,801,295 people in United States. 35.5% are female, 64.5% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Minnesota, Israel, Superior Hiking Trail, Cullinan Diamond.

The average Steam engine fan in United States is 42.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Minnesota, Israel, with strongest over-indexing on Urban Outfitters (4.2× the country average). Demographically, the Steam engine audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Steam engine fans

Demographic split for Steam engine audience in United States
MetricValue
Female35.5%
Male64.5%
Average age42.7
Estimated audience size1,801,295

Audience persona

The typical Steam engine fan in United States is more male, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Steam engine in United States
RegionReachAffinity
California204,1301.03×
Texas190,9251.23×
Florida135,6191.11×
New York86,7940.86×
North Carolina60,2261.11×
Pennsylvania55,6980.92×
Illinois54,2080.9×
Ohio50,8340.92×
Georgia49,5800.89×
Virginia48,2131.1×
Michigan47,8311.02×
Arizona43,6621.19×
Washington42,5521.18×
Tennessee42,0161.16×
New Jersey38,4360.84×
Indiana35,4221.08×
Missouri32,3261.11×
Kentucky32,1361.42×
Massachusetts31,8530.9×
South Carolina29,5971.09×
Maryland28,6580.93×
Colorado28,2290.99×
Minnesota26,6021.03×
Alabama24,3300.97×
Wisconsin23,4240.86×
Oregon21,0601.02×
Utah20,6941.28×
Kansas20,2031.42×
Oklahoma19,7860.99×
Louisiana18,7930.81×
Iowa16,7011.13×
Connecticut15,7400.87×
Mississippi14,8851×
Nevada14,2550.82×
Arkansas13,6860.92×
Idaho12,0281.33×
New Mexico11,0461.22×
West Virginia8,6021.03×
Nebraska8,2290.91×
New Hampshire6,8850.97×
Hawaii6,8830.89×
Maine6,2050.96×
Montana4,5430.91×
North Dakota4,4691.21×
Washington, District of Columbia3,8250.71×
South Dakota3,7460.9×
Alaska3,6790.95×
Rhode Island3,6660.64×
Delaware3,1520.63×
Vermont2,5000.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steam engine audience
BrandAffinityCategory
Urban Outfitters4.2×Shopping
Minnesota2.58×Travel & Leisure
Israel2.71×Travel & Leisure
Superior Hiking Trail11.5×Travel & Leisure
Cullinan Diamond13.42×
N1 road (South Africa)3.07×Travel & Leisure
Pillow1.59×Home & Garden
Home staging3.06×Home & Garden
Hog Hunting1.89×Sports
JDSU1.68×Business & Career
Sinaloa2×Travel & Leisure
Wikia1.73×Internet & Social Media
Hipster4.84×Politics & Society
Better Off Dead (film)5.5×Movies & TV
MK2.06×Music & Radio
Electrolyte2.29×Health
Christmas Gifts2.42×Kids & Family
San Pellegrino3.3×Food & Beverages
Diane Sawyer3.93×Movies & TV
Noodle (Gorillaz)1.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steam engine audience
TraitClusterScore
PatriotismCONSERVATISM3.15
IndividualismJOY1.5
DIY MentalityTHRILL1.49
Career OrientationPOWER1.48
Quality AwarenessPREMIUM1.42
Need for SecurityCONSERVATISM1.4

Worldwide distribution

Worldwide audience distribution share by country for Steam engine
CountryShare
United States25.8%
Taiwan5.9%
United Kingdom5.3%

See Steam engine audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Steam engine have in United States?

Steam engine has an estimated audience of 1,801,295 people in United States, concentrated in California and Texas.

What is the gender split and age of Steam engine fans?

35.5% of Steam engine fans are female, 64.5% are male, with an average age of 42.7 years.

Which brands do Steam engine fans like most?

Steam engine fans show strongest brand affinity for Urban Outfitters (4.2×), Minnesota (2.58×), and Israel (2.71×) over the country average.

Where do Steam engine fans live in United States?

Steam engine fans in United States are most concentrated in California (reach 204,130), Texas (reach 190,925), and Florida (reach 135,619). These three regions account for the largest share of the active audience.

What other brands do Steam engine fans also like?

Beyond Steam engine itself, the audience over-indexes on Minnesota (2.58×), Israel (2.71×), Superior Hiking Trail (11.5×), and Cullinan Diamond (13.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steam engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.