Steve Urkel Audience in United States

Steve Urkel logo

Steve Urkel has an estimated audience of 489,143 people in United States. 51.0% are female, 49.0% are male, average age 32.9. Top regions: Texas, California, Florida. Top brand affinities: Graham Greene, Chili con carne, Nick Jr. (Australia), Mortgage insurance, Cal Ripken, Jr..

The average Steve Urkel fan in United States is 32.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Graham Greene, Chili con carne, Nick Jr. (Australia), with strongest over-indexing on Graham Greene (3.5× the country average). Demographically, the Steve Urkel audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Steve Urkel fans

Demographic split for Steve Urkel audience in United States
MetricValue
Female51.0%
Male49.0%
Average age32.9
Estimated audience size489,143

Audience persona

The typical Steve Urkel fan in United States is balanced, around 32.9 years old, with strong Career Orientation tendencies and a notable affinity for Graham Greene.

Top regions in United States

Top regions ranked by reach for Steve Urkel in United States
RegionReachAffinity
Texas49,3021.17×
California46,3360.86×
Florida34,2621.03×
New York26,1410.96×
Georgia20,6591.37×
North Carolina18,0611.23×
Pennsylvania17,0771.04×
Ohio17,0591.13×
Illinois15,8110.97×
Michigan13,8631.08×
Tennessee12,4031.26×
Virginia12,1141.02×
New Jersey10,8420.87×
Alabama10,1981.49×
Indiana10,1821.14×
Louisiana9,7871.55×
South Carolina9,2601.26×
Arizona8,8530.89×
Maryland8,6841.03×
Missouri8,4351.07×
Massachusetts8,1800.85×
Washington8,0100.82×
Kentucky7,8321.28×
Mississippi6,6541.65×
Wisconsin6,4060.87×
Oklahoma6,3161.16×
Colorado5,7370.74×
Minnesota5,5180.79×
Arkansas5,1451.28×
Connecticut4,5070.92×
Nevada4,3130.91×
Kansas4,2471.1×
Oregon3,8560.69×
Iowa3,8530.96×
Utah3,6100.82×
West Virginia2,8081.23×
Nebraska2,5111.02×
New Mexico2,2530.92×
Idaho2,0230.82×
Maine1,5930.91×
New Hampshire1,5700.81×
Hawaii1,5080.72×
Rhode Island1,2980.83×
Washington, District of Columbia1,2720.86×
Delaware1,2270.91×
South Dakota1,0130.9×
Montana9790.72×
North Dakota9410.94×
Alaska7110.68×
Vermont6320.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steve Urkel audience
BrandAffinityCategory
Graham Greene3.5×Literature
Chili con carne3.98×Food & Beverages
Nick Jr. (Australia)3.89×Kids & Family
Mortgage insurance1.53×Business & Career
Cal Ripken, Jr.5.23×Sports
Mike Conley, Jr.2.8×Sports
Commercial mortgage2.04×Business & Career
Graham Greene (actor)1.92×
Consequence (rapper)2×Music & Radio
Overtone2.87×Beauty & Wellness
Finding Your Roots3.2×Movies & TV
Brittney Griner2.24×Sports
Pat's King of Steaks4.77×
Julio Cesar Chavez Jr.2.02×Sports
Ken Griffey Jr.2.17×Sports
Temple Grandin1.9×Literature
War on Terror1.67×Politics & Society
Grover Cleveland1.77×Politics & Society
Gary Clark, Jr.2.34×Music & Radio
Thom Browne1.63×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steve Urkel audience
TraitClusterScore
Career OrientationPOWER1.63
Luxury OrientationPREMIUM1.55
ExtroversionTHRILL1.49
Urban LifestyleOPEN1.48
TraditionCONSERVATISM1.23
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Steve Urkel
CountryShare
Germany46.2%
United States33.6%
Netherlands4.0%

See Steve Urkel audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Steve Urkel have in United States?

Steve Urkel has an estimated audience of 489,143 people in United States, concentrated in Texas and California.

What is the gender split and age of Steve Urkel fans?

51.0% of Steve Urkel fans are female, 49.0% are male, with an average age of 32.9 years.

Which brands do Steve Urkel fans like most?

Steve Urkel fans show strongest brand affinity for Graham Greene (3.5×), Chili con carne (3.98×), and Nick Jr. (Australia) (3.89×) over the country average.

Where do Steve Urkel fans live in United States?

Steve Urkel fans in United States are most concentrated in Texas (reach 49,302), California (reach 46,336), and Florida (reach 34,262). These three regions account for the largest share of the active audience.

What other brands do Steve Urkel fans also like?

Beyond Steve Urkel itself, the audience over-indexes on Chili con carne (3.98×), Nick Jr. (Australia) (3.89×), Mortgage insurance (1.53×), and Cal Ripken, Jr. (5.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steve Urkel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.