Rascasse Audience Intelligence

STÖNER Audience in United States

A data profile of the people who buy, follow and care about STÖNER in United States — modelled from more than twelve digital signal sources. STÖNER has an estimated audience of 420,989 people in United States.

#150among Metal in United States#9957among Person in United States#5728in Music & Radio

The average STÖNER fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Georgia, Florida.

Top brand affinities include Lowrider, Chicano rap, Superman, with strongest over-indexing on Lowrider (46.44× the country average).

Demographically, the STÖNER audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical STÖNER fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Lowrider.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the STÖNER profile in United States.

Audience size
421K
in United States
Gender
17.0%♀
83.0% male
Age
38.2
average years
Country rank
#40453
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of STÖNER fans

17.0% are female, 83.0% are male, average age 38.2.

Fig. 02

Gender split

17.0%
Female
83.0%
Male
Demographic split for STÖNER audience in United States
MetricValue
Female17.0%
Male83.0%
Average age38.2
Estimated audience size420,989
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the STÖNER audience in United States
Age bracketShare%
16-1913%
20-2925%
30-3927%
40-4927%
50+8%
Fig. 04

Worldwide distribution

40.0%

of the worldwide STÖNER audience comes from United States.

Worldwide audience distribution share by country for STÖNER
CountryShare
United States40.0%
Italy14.2%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the STÖNER audience in United States is strongest.

Fig. 05

Top regions by affinity

STÖNER fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~40K3.18×
02South Carolina~20K3.04×
03Florida~40K1.37×
04Colorado~8K1.30×
05Pennsylvania~20K1.24×
06Maine~2K1.24×
07Kentucky~6K1.22×
08Indiana~9K1.16×
09Vermont<1K1.07×
10North Carolina~10K1.06×
11Connecticut~4K1.05×
12Massachusetts~8K1.04×
13Minnesota~6K1.01×
14Oregon~5K1.00×
15Washington~8K0.98×
16Washington, District of Columbia~1K0.98×
17Montana~1K0.98×
18Maryland~7K0.97×
19California~40K0.95×
20Texas~30K0.94×
21New Hampshire~2K0.94×
22Rhode Island~1K0.94×
23Alaska<1K0.94×
24New York~20K0.93×
25Missouri~6K0.93×
26Utah~3K0.92×
27Iowa~3K0.92×
28South Dakota<1K0.92×
29North Dakota<1K0.92×
30Ohio~10K0.91×
31Oklahoma~4K0.91×
32New Mexico~2K0.91×
33Delaware~1K0.91×
34West Virginia~2K0.90×
35Michigan~9K0.88×
36Idaho~2K0.88×
37Virginia~9K0.87×
38Wisconsin~5K0.87×
39Arkansas~3K0.87×
40Kansas~3K0.87×
41Hawaii~2K0.87×
42Louisiana~4K0.85×
43Illinois~10K0.84×
44Nebraska~2K0.84×
45New Jersey~9K0.83×
46Mississippi~3K0.83×
47Arizona~7K0.81×
48Tennessee~7K0.81×
49Alabama~5K0.80×
50Nevada~3K0.79×
Fig. 06

Affinity by region

Affinity by region — STÖNER, United States
0.79×1.00×3.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the STÖNER audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for STÖNER audience
#·InterestCategoryAffinity×
01LowriderCars & Mobility46.44×
02National Auto Sport AssociationSports18.06×
03Blood In Blood OutMovies & TV12.73×
04Chicano rapMusic & Radio11.54×
05Mercedes AMG Petronas F1Sports11.51×
06Cruiser (motorcycle)Cars & Mobility11.04×
07Eazy-EMusic & Radio10.39×
08Auto showCars & Mobility5.59×
09Antique carCars & Mobility5.16×
10Custom motorcycleCars & Mobility4.99×
11Touring motorcycleCars & Mobility4.99×
12CarcareCars & Mobility4.88×
13O'Reilly Auto PartsCars & Mobility3.46×
14AutoZoneCars & Mobility3.43×
15Advance Auto PartsCars & Mobility3.20×
16Muscle carCars & Mobility3.15×
17SupermanMovies & TV2.96×
18Vintage clothingFashion & Accessoires2.77×
19Planet FitnessSports1.97×
20Do it yourself (DIY)Home & Garden1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the STÖNER audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by STÖNER audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.78×
Risk AppetiteTHRILL1.64×
Urban LifestyleOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by STÖNER audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.79×
Community OrientationOPEN0.81×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does STÖNER have in United States?

STÖNER has an estimated audience of 420,989 people in United States, concentrated in California and Georgia.

02

What is the gender split and age of STÖNER fans?

17.0% of STÖNER fans are female, 83.0% are male, with an average age of 38.2 years.

03

Which brands do STÖNER fans like most?

STÖNER fans show strongest brand affinity for Lowrider (46.44×), Chicano rap (11.54×), and Superman (2.96×) over the country average.

04

Where do STÖNER fans live in United States?

STÖNER fans in United States are most concentrated in California (reach ~40K), Georgia (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do STÖNER fans also like?

Beyond STÖNER itself, the audience over-indexes on Chicano rap (11.54×), Superman (2.96×), National Auto Sport Association (18.06×), and Cruiser (motorcycle) (11.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See STÖNER audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for STÖNER. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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