STÖNER Audience in United States
STÖNER has an estimated audience of 289,646 people in United States. 33.8% are female, 66.2% are male, average age 36.6. Top brand affinities: Moto Guzzi, Lowrider, Indianapolis Motor Speedway, Horoscope, Vanilla Ice.
Top brand affinities include Moto Guzzi, Lowrider, Indianapolis Motor Speedway, with strongest over-indexing on Moto Guzzi (106.25× the country average). Demographically, the STÖNER audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of STÖNER fans
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 36.6 |
| Estimated audience size | 289,646 |
Audience persona
The typical STÖNER fan in United States is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Moto Guzzi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moto Guzzi | 106.25× | Cars & Mobility |
| Lowrider | 34.5× | Cars & Mobility |
| Indianapolis Motor Speedway | 25.64× | Sports |
| Horoscope | 12.85× | Health |
| Vanilla Ice | 32.32× | Music & Radio |
| Blended whiskey | 16.06× | Food & Beverages |
| Day trading | 14.23× | Business & Career |
| Stussy | 13× | Fashion & Accessoires |
| Superman | 2.85× | Movies & TV |
| AutoZone | 4.1× | Cars & Mobility |
| Method Man | 20.86× | Music & Radio |
| Chicano rap | 6.75× | Music & Radio |
| Bundesliga | 12.77× | Sports |
| JBL | 14.48× | Technology & Electronics |
| Tech N9ne | 35.63× | Music & Radio |
| Circuit de Monaco | 36.85× | Sports |
| Cruiser (motorcycle) | 10.56× | Cars & Mobility |
| Rip Curl | 19.3× | Fashion & Accessoires |
| National Auto Sport Association | 17.44× | Sports |
| Koenigsegg | 17.29× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.16 |
| LGBTQ+ Identity | OPEN | 1.73 |
| Luxury Orientation | PREMIUM | 1.71 |
| Extroversion | THRILL | 1.44 |
| Family Orientation | CONSERVATISM | 1.4 |
| Urban Lifestyle | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.2% |
| Italy | 12.9% |
| United Kingdom | 7.0% |
See STÖNER audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for STÖNER. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.