Straw hat Audience in United States

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Straw hat has an estimated audience of 1,511,581 people in United States. 48.7% are female, 51.3% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Cherish (group), Governor of Michigan, headspace, Wok.

The average Straw hat fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Cherish (group), Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Straw hat audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Straw hat fans

Demographic split for Straw hat audience in United States
MetricValue
Female48.7%
Male51.3%
Average age42.3
Estimated audience size1,511,581

Audience persona

The typical Straw hat fan in United States is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Straw hat in United States
RegionReachAffinity
California291,5791.75×
Texas200,0221.54×
Florida123,8621.21×
New York76,4460.91×
Georgia51,1071.1×
Pennsylvania49,6210.97×
North Carolina45,6091×
Illinois44,0030.87×
Ohio37,3270.8×
Arizona36,9361.2×
New Jersey34,3270.89×
Michigan33,6020.85×
Virginia33,2330.9×
Washington32,2311.06×
Tennessee31,2291.03×
Colorado27,1191.14×
Alabama25,7881.22×
Massachusetts25,7280.86×
Indiana24,7100.89×
Missouri24,3481×
South Carolina23,9921.05×
Louisiana22,8471.17×
Maryland22,4630.86×
Oklahoma21,8111.3×
Kentucky19,6711.04×
Oregon18,3341.06×
Wisconsin17,6530.78×
Minnesota17,5040.81×
Nevada16,6691.14×
Utah15,6261.15×
Arkansas15,5851.25×
Mississippi14,1531.14×
Connecticut12,9020.85×
Kansas11,7770.99×
Iowa10,9860.88×
New Mexico9,6811.28×
Hawaii8,6221.33×
Idaho8,5951.13×
Nebraska7,5811×
West Virginia6,4640.92×
Maine4,5920.85×
New Hampshire4,5760.77×
Montana4,0970.98×
Rhode Island3,7470.78×
Washington, District of Columbia3,4170.75×
Delaware3,3240.8×
South Dakota2,7270.78×
North Dakota2,3590.76×
Alaska2,1060.65×
Vermont1,9470.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Straw hat audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Cherish (group)18.52×Music & Radio
Governor of Michigan11.73×Politics & Society
headspace13.93×Health
Wok9.54×Food & Beverages
Goop7.77×Internet & Social Media
Hibachi8.8×Food & Beverages
Google Home7.23×Technology & Electronics
Urban Outfitters2.07×Shopping
Israel2.34×Travel & Leisure
Vocal harmony4.52×Music & Radio
Kikar HaShabbat16.32×News
Fairy godmother7.1×Literature
Historic site4.04×Arts & Culture
Grinch3.81×Movies & TV
Minnesota1.64×Travel & Leisure
Cryptic crossword14.08×Technology & Electronics
Grace Slick7.63×Music & Radio
Hipster7.7×Politics & Society
Guitarist (magazine)8.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Straw hat audience
TraitClusterScore
PatriotismCONSERVATISM1.5
Design AffinityPREMIUM1.27
IndulgenceJOY1.26
IndividualismJOY1.16
Luxury OrientationPREMIUM1.16
TravellingTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Straw hat
CountryShare
United States57.5%
Philippines5.4%
United Kingdom4.8%

See Straw hat audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Straw hat have in United States?

Straw hat has an estimated audience of 1,511,581 people in United States, concentrated in California and Texas.

What is the gender split and age of Straw hat fans?

48.7% of Straw hat fans are female, 51.3% are male, with an average age of 42.3 years.

Which brands do Straw hat fans like most?

Straw hat fans show strongest brand affinity for Keene, New Hampshire (675×), Cherish (group) (18.52×), and Governor of Michigan (11.73×) over the country average.

Where do Straw hat fans live in United States?

Straw hat fans in United States are most concentrated in California (reach 291,579), Texas (reach 200,022), and Florida (reach 123,862). These three regions account for the largest share of the active audience.

What other brands do Straw hat fans also like?

Beyond Straw hat itself, the audience over-indexes on Cherish (group) (18.52×), Governor of Michigan (11.73×), headspace (13.93×), and Wok (9.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Straw hat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.