Summerfest Audience in United States

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Summerfest has an estimated audience of 972,576 people in United States. 61.1% are female, 38.9% are male, average age 42.7. Top regions: Wisconsin, Illinois, California. Top brand affinities: Goop, Vickie Guerrero, Governor of Michigan, Grinch, Dog breed.

The average Summerfest fan in United States is 42.7 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Illinois, California. Top brand affinities include Goop, Vickie Guerrero, Governor of Michigan, with strongest over-indexing on Goop (12.05× the country average). Demographically, the Summerfest audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Summerfest fans

Demographic split for Summerfest audience in United States
MetricValue
Female61.1%
Male38.9%
Average age42.7
Estimated audience size972,576

Audience persona

The typical Summerfest fan in United States is more female, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Summerfest in United States
RegionReachAffinity
Wisconsin458,43431.33×
Illinois134,8434.16×
California22,0470.21×
Minnesota18,6391.34×
Iowa15,3331.91×
Texas14,1600.17×
Michigan13,5340.53×
Florida12,7580.19×
New York10,6270.2×
Indiana10,2730.58×
Ohio9,2720.31×
Georgia7,1060.24×
Missouri7,0920.45×
Washington6,5520.34×
Pennsylvania6,3010.19×
Tennessee6,2430.32×
North Carolina5,8730.2×
Colorado5,5200.36×
Arizona4,7810.24×
Virginia4,1900.18×
Utah3,9810.46×
New Jersey3,8830.16×
New Mexico3,8140.78×
Maryland3,3670.2×
Kentucky3,2490.27×
Massachusetts3,1940.17×
South Carolina2,6000.18×
Nebraska2,4700.51×
Oregon2,4330.22×
Louisiana2,4270.19×
Kansas2,4110.31×
Oklahoma2,1540.2×
Nevada2,0130.21×
Alabama1,8640.14×
Arkansas1,5970.2×
Connecticut1,4830.15×
Mississippi1,3200.16×
West Virginia1,0710.24×
North Dakota1,0360.52×
Washington, District of Columbia9080.31×
South Dakota8060.36×
Hawaii6300.15×
Idaho6240.13×
Maine5970.17×
New Hampshire5570.15×
Montana5560.21×
Delaware5090.19×
Rhode Island4030.13×
Alaska3680.18×
Wyoming2580.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Summerfest audience
BrandAffinityCategory
Goop12.05×Internet & Social Media
Vickie Guerrero25.73×Business & Career
Governor of Michigan12.09×Politics & Society
Grinch5.76×Movies & TV
Dog breed1.54×Pets & Animals
Cherish (group)13.59×Music & Radio
Gift registry16.13×Kids & Family
JibJab6.94×Internet & Social Media
Google Home7.73×Technology & Electronics
Wok7.5×Food & Beverages
Hibachi8.94×Food & Beverages
Israel2.4×Travel & Leisure
headspace10.46×Health
Vocal harmony4.94×Music & Radio
Grace Slick9.42×Music & Radio
No Escape (1994 film)12.13×Movies & TV
Hemnet14.03×Home & Garden
Staycation3.1×Home & Garden
La Jolla8.64×Travel & Leisure
Fairy godmother6.87×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Summerfest audience
TraitClusterScore
Community OrientationOPEN1.48
Family OrientationCONSERVATISM1.46
SustainabilityBALANCE1.45
ExtroversionTHRILL1.43
Luxury OrientationPREMIUM1.39
Price SensitivityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Summerfest
CountryShare
United States61.5%
Canada8.8%
United Kingdom7.6%

See Summerfest audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Summerfest have in United States?

Summerfest has an estimated audience of 972,576 people in United States, concentrated in Wisconsin and Illinois.

What is the gender split and age of Summerfest fans?

61.1% of Summerfest fans are female, 38.9% are male, with an average age of 42.7 years.

Which brands do Summerfest fans like most?

Summerfest fans show strongest brand affinity for Goop (12.05×), Vickie Guerrero (25.73×), and Governor of Michigan (12.09×) over the country average.

Where do Summerfest fans live in United States?

Summerfest fans in United States are most concentrated in Wisconsin (reach 458,434), Illinois (reach 134,843), and California (reach 22,047). These three regions account for the largest share of the active audience.

What other brands do Summerfest fans also like?

Beyond Summerfest itself, the audience over-indexes on Vickie Guerrero (25.73×), Governor of Michigan (12.09×), Grinch (5.76×), and Dog breed (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Summerfest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.