Rascasse Audience Intelligence

Summerfest Audience in United States

A data profile of the people who buy, follow and care about Summerfest in United States — modelled from more than twelve digital signal sources. Summerfest has an estimated audience of 973,869 people in United States.

#25among Music festival in United States#273among Event in United States#3118in Music & Radio

The average Summerfest fan in United States is 42.7 years old, more female, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Illinois, California.

Top brand affinities include Milwaukee Brewers, British Airways, American Family Insurance, with strongest over-indexing on Milwaukee Brewers (10.18× the country average).

Demographically, the Summerfest audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Summerfest fan in United States is more female, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Milwaukee Brewers.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Summerfest profile in United States.

Audience size
974K
in United States
Gender
61.1%♀
38.9% male
Age
42.7
average years
Country rank
#24110
Event in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Summerfest fans

61.1% are female, 38.9% are male, average age 42.7.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Summerfest audience in United States
MetricValue
Female61.1%
Male38.9%
Average age42.7
Estimated audience size973,869
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Summerfest audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4926%
50+26%
Fig. 04

Worldwide distribution

61.4%

of the worldwide Summerfest audience comes from United States.

Worldwide audience distribution share by country for Summerfest
CountryShare
United States61.4%
Canada8.8%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Summerfest audience in United States is strongest.

Fig. 05

Top regions by affinity

Summerfest fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~400K29.96×
02Illinois~100K4.22×
03Iowa~10K1.81×
04Minnesota~20K1.45×
05New Mexico~5K1.06×
06Alaska~2K0.75×
07North Dakota~1K0.74×
08Vermont~1K0.74×
09Nebraska~3K0.67×
10South Dakota~2K0.67×
11Rhode Island~2K0.65×
12Montana~2K0.65×
13Delaware~2K0.62×
14Indiana~10K0.61×
15Idaho~3K0.60×
16New Hampshire~2K0.60×
17Maine~2K0.59×
18Hawaii~2K0.58×
19Michigan~10K0.57×
20West Virginia~3K0.57×
21Utah~5K0.55×
22Washington, District of Columbia~2K0.53×
23Washington~10K0.52×
24Mississippi~4K0.52×
25Missouri~8K0.50×
26Kansas~4K0.50×
27Arkansas~4K0.48×
28Kentucky~5K0.43×
29Oklahoma~5K0.43×
30Tennessee~8K0.42×
31Ohio~10K0.41×
32Colorado~6K0.41×
33Louisiana~5K0.41×
34Connecticut~4K0.41×
35Nevada~4K0.41×
36Oregon~4K0.40×
37Alabama~5K0.39×
38Maryland~6K0.36×
39South Carolina~5K0.36×
40Arizona~7K0.34×
41Massachusetts~6K0.30×
42Georgia~9K0.29×
43Pennsylvania~9K0.28×
44North Carolina~8K0.28×
45New Jersey~7K0.28×
46Virginia~7K0.28×
47New York~10K0.25×
48California~30K0.24×
49Florida~20K0.23×
50Texas~20K0.21×
Fig. 06

Affinity by region

Affinity by region — Summerfest, United States
0.21×1.00×29.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Summerfest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Summerfest audience
#·InterestCategoryAffinity×
01Soldier FieldSports30.97×
02Lambeau FieldSports21.70×
03Brook LopezSports19.39×
04British AirwaysTravel & Leisure16.96×
05Wrigley FieldSports15.65×
06Jeff BeckMusic & Radio15.55×
07American Family InsuranceBusiness & Career14.84×
08Master PMusic & Radio13.66×
09Debbie GibsonMusic & Radio13.09×
10Armageddon (1998 film)Movies & TV12.20×
11Brandi CarlileMusic & Radio10.91×
12Milwaukee BrewersSports10.18×
13Paris JacksonMovies & TV5.65×
14WaxingBeauty & Wellness4.17×
15QuikTripShopping3.65×
16Giannis AntetokounmpoSports3.48×
17Hair removalBeauty & Wellness3.41×
18Green Bay PackersSports2.59×
19TicketmasterTravel & Leisure2.22×
20NatureHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Summerfest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Summerfest audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.67×
IndulgenceJOY1.47×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Summerfest audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Pet OwnershipJOY0.87×
Early Adopter MentalityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Summerfest have in United States?

Summerfest has an estimated audience of 973,869 people in United States, concentrated in Wisconsin and Illinois.

02

What is the gender split and age of Summerfest fans?

61.1% of Summerfest fans are female, 38.9% are male, with an average age of 42.7 years.

03

Which brands do Summerfest fans like most?

Summerfest fans show strongest brand affinity for Milwaukee Brewers (10.18×), British Airways (16.96×), and American Family Insurance (14.84×) over the country average.

04

Where do Summerfest fans live in United States?

Summerfest fans in United States are most concentrated in Wisconsin (reach ~400K), Illinois (reach ~100K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Summerfest fans also like?

Beyond Summerfest itself, the audience over-indexes on British Airways (16.96×), American Family Insurance (14.84×), Soldier Field (30.97×), and Brandi Carlile (10.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in United States

See Summerfest audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Summerfest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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