Sun Valley, Idaho Audience in United States
Sun Valley, Idaho has an estimated audience of 730,339 people in United States. 50.7% are female, 49.3% are male, average age 43.8. Top brand affinities: Israel, UK garage, Nebraska Cornhuskers football, Bank account, Historic site.
Top brand affinities include Israel, UK garage, Nebraska Cornhuskers football, with strongest over-indexing on Israel (2.27× the country average). Demographically, the Sun Valley, Idaho audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Sun Valley, Idaho fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 43.8 |
| Estimated audience size | 730,339 |
Audience persona
The typical Sun Valley, Idaho fan in United States is balanced, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.27× | Travel & Leisure |
| UK garage | 4.78× | Music & Radio |
| Nebraska Cornhuskers football | 3.08× | Sports |
| Bank account | 1.88× | Business & Career |
| Historic site | 2.69× | Arts & Culture |
| Highland games | 5.55× | Sports |
| Glossier | 3.27× | Beauty & Wellness |
| Charlamagne Tha God | 5.81× | Movies & TV |
| Urban horticulture | 2.12× | Home & Garden |
| JDSU | 1.7× | Business & Career |
| Square foot gardening | 9.17× | Home & Garden |
| Cam Ward | 1.89× | Sports |
| Jeep Wagoneer | 2.78× | Cars & Mobility |
| Sailor | 2.33× | Travel & Leisure |
| Vocal harmony | 2.15× | Music & Radio |
| Home staging | 2.47× | Home & Garden |
| Thom Browne | 4.24× | Fashion & Accessoires |
| Nipsey Hussle | 2.52× | Music & Radio |
| Hibachi | 3.32× | Food & Beverages |
| Jennifer Meyer | 6.29× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.29 |
| Risk Appetite | THRILL | 2.05 |
| Luxury Orientation | PREMIUM | 1.95 |
| Travelling | THRILL | 1.41 |
| Sports Activity | POWER | 1.41 |
| Early Adopter Mentality | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.4% |
| Philippines | 7.8% |
| France | 4.9% |
See Sun Valley, Idaho audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sun Valley, Idaho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.