Supernatural fiction Audience in United States

Supernatural fiction logo

Supernatural fiction has an estimated audience of 1,344,684 people in United States. 61.3% are female, 38.7% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Grace Slick, Dog breed, Cam Ward, Grinch, Goop.

The average Supernatural fiction fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grace Slick, Dog breed, Cam Ward, with strongest over-indexing on Grace Slick (28.27× the country average). Demographically, the Supernatural fiction audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 42 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Supernatural fiction fans

Demographic split for Supernatural fiction audience in United States
MetricValue
Female61.3%
Male38.7%
Average age41.6
Estimated audience size1,344,684

Audience persona

The typical Supernatural fiction fan in United States is more female, around 41.6 years old, with strong Risk Appetite tendencies and a notable affinity for Grace Slick.

Top regions in United States

Top regions ranked by reach for Supernatural fiction in United States
RegionReachAffinity
California31,3570.21×
Texas25,9990.22×
Florida19,3270.21×
Mississippi18,6121.68×
New York17,3180.23×
Louisiana16,5480.95×
Arkansas16,5351.49×
Oklahoma16,1701.08×
Kentucky15,9140.94×
Alabama15,4040.82×
West Virginia15,3652.45×
Georgia15,2750.37×
Tennessee14,6750.54×
South Carolina14,5700.72×
Ohio14,2420.34×
Indiana14,1960.58×
Kansas14,1921.34×
Idaho14,1892.1×
Missouri13,7480.63×
Pennsylvania13,5210.3×
Iowa13,4731.22×
Montana13,3673.58×
North Carolina13,2000.33×
South Dakota13,1934.24×
Michigan13,0870.37×
Wisconsin13,0180.64×
New Jersey12,8870.38×
New Hampshire12,6602.39×
Arizona12,5360.46×
Nebraska12,3971.84×
Connecticut12,3780.92×
Nevada12,2930.95×
Maine12,2182.54×
Oregon12,1360.79×
Utah12,0631×
Virginia11,9850.37×
Maryland11,9250.52×
Illinois11,7070.26×
Minnesota11,6310.6×
Massachusetts11,5110.43×
Washington11,2370.42×
Colorado11,2060.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supernatural fiction audience
BrandAffinityCategory
Grace Slick28.27×Music & Radio
Dog breed1.95×Pets & Animals
Cam Ward5.8×Sports
Grinch5.7×Movies & TV
Goop6.44×Internet & Social Media
Henry Hugglemonster21.25×Movies & TV
Nebraska Cornhuskers football3.78×Sports
Throne of Glass7.41×Literature
Wok6.53×Food & Beverages
Collectable1.57×Kids & Family
Google Photos2.3×Technology & Electronics
Whataburger1.59×Food & Beverages
College of the Holy Cross13.73×Business & Career
Vocal harmony3.71×Music & Radio
The Halal Guys5.35×Food & Beverages
Jesse Plemons2.58×Movies & TV
Hibachi5.75×Food & Beverages
The Nice Guys5.79×Movies & TV
Strategic human resource planning6.5×Business & Career
Google Home4.57×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supernatural fiction audience
TraitClusterScore
Risk AppetiteTHRILL1.92
Family OrientationCONSERVATISM1.84
ExtroversionTHRILL1.81
TraditionCONSERVATISM1.77
Luxury OrientationPREMIUM1.66
IndividualismJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Supernatural fiction
CountryShare
United States34.9%
Japan10.0%
United Kingdom8.7%

See Supernatural fiction audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Supernatural fiction have in United States?

Supernatural fiction has an estimated audience of 1,344,684 people in United States, concentrated in California and Texas.

What is the gender split and age of Supernatural fiction fans?

61.3% of Supernatural fiction fans are female, 38.7% are male, with an average age of 41.6 years.

Which brands do Supernatural fiction fans like most?

Supernatural fiction fans show strongest brand affinity for Grace Slick (28.27×), Dog breed (1.95×), and Cam Ward (5.8×) over the country average.

Where do Supernatural fiction fans live in United States?

Supernatural fiction fans in United States are most concentrated in California (reach 31,357), Texas (reach 25,999), and Florida (reach 19,327). These three regions account for the largest share of the active audience.

What other brands do Supernatural fiction fans also like?

Beyond Supernatural fiction itself, the audience over-indexes on Dog breed (1.95×), Cam Ward (5.8×), Grinch (5.7×), and Goop (6.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supernatural fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.