Rascasse Audience Intelligence

Supernatural fiction Audience in United States

A data profile of the people who buy, follow and care about Supernatural fiction in United States — modelled from more than twelve digital signal sources. Supernatural fiction has an estimated audience of 1,344,684 people in United States.

#52among Literary genre in United States#7682among Topic in United States#362in Literature

The average Supernatural fiction fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eyes Wide Shut, Supernatural (U.S. TV series), Creepypasta, with strongest over-indexing on Eyes Wide Shut (16.72× the country average).

Demographically, the Supernatural fiction audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Supernatural fiction fan in United States is more female, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Eyes Wide Shut.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supernatural fiction profile in United States.

Audience size
1.3M
in United States
Gender
61.3%♀
38.7% male
Age
41.6
average years
Country rank
#19227
Topic in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supernatural fiction fans

61.3% are female, 38.7% are male, average age 41.6.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Supernatural fiction audience in United States
MetricValue
Female61.3%
Male38.7%
Average age41.6
Estimated audience size1,344,684
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Supernatural fiction audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Supernatural fiction audience comes from United States.

Worldwide audience distribution share by country for Supernatural fiction
CountryShare
United States34.9%
Japan10.0%
United Kingdom8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supernatural fiction audience in United States is strongest.

Fig. 05

Top regions by affinity

Supernatural fiction fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~4K1.40×
02Montana~5K1.31×
03West Virginia~8K1.21×
04New Hampshire~6K1.19×
05Maine~6K1.19×
06Idaho~8K1.12×
07Nebraska~7K1.10×
08Washington, District of Columbia~4K1.09×
09Mississippi~10K1.08×
10Arkansas~10K1.07×
11Hawaii~6K1.07×
12Kansas~10K1.06×
13Iowa~10K1.03×
14Delaware~4K1.02×
15Alaska~3K1.02×
16Vermont~2K1.02×
17Louisiana~20K1.01×
18Oklahoma~20K1.01×
19North Dakota~3K1.01×
20New Mexico~7K1.00×
21Rhode Island~4K1.00×
22Kentucky~20K0.99×
23Nevada~10K0.99×
24Utah~10K0.99×
25Connecticut~10K0.98×
26Alabama~20K0.97×
27Oregon~10K0.95×
28South Carolina~20K0.94×
29Wisconsin~20K0.94×
30Missouri~20K0.93×
31Minnesota~20K0.93×
32Tennessee~20K0.92×
33Indiana~20K0.92×
34Colorado~20K0.92×
35Maryland~20K0.91×
36Arizona~20K0.90×
37Massachusetts~20K0.90×
38Washington~20K0.89×
39Michigan~30K0.88×
40New Jersey~30K0.88×
41Virginia~30K0.88×
42Ohio~40K0.87×
43Georgia~40K0.87×
44North Carolina~40K0.87×
45Pennsylvania~40K0.86×
46Illinois~40K0.85×
47Florida~70K0.80×
48New York~60K0.79×
49Texas~90K0.75×
50California~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Supernatural fiction, United States
0.70×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supernatural fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supernatural fiction audience
#·InterestCategoryAffinity×
01Misha CollinsMovies & TV25.26×
02CSI (franchise)Movies & TV20.53×
03Mary ShelleyLiterature18.60×
04CreepypastaLiterature18.07×
05Eyes Wide ShutMovies & TV16.72×
06Supernatural (U.S. TV series)Movies & TV10.35×
07Books-A-MillionLiterature10.07×
08Kaley CuocoMovies & TV9.05×
09Sarah Michelle GellarMovies & TV8.59×
10ArrowMovies & TV6.43×
11Dylan O'BrienMovies & TV5.94×
12Weather forecastingHome & Garden4.62×
13QVCMovies & TV4.37×
14Britney SpearsMusic & Radio3.48×
15BeetlejuiceMovies & TV3.27×
16FedExBusiness & Career3.22×
17Discount storesShopping3.16×
18SubwayFood & Beverages2.82×
19Pizza HutFood & Beverages2.74×
20PinterestInternet & Social Media2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supernatural fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supernatural fiction audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.07×
Convenience OrientationPREMIUM1.70×
IndividualismJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supernatural fiction audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Healthy LifestyleBALANCE0.74×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Supernatural fiction have in United States?

Supernatural fiction has an estimated audience of 1,344,684 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Supernatural fiction fans?

61.3% of Supernatural fiction fans are female, 38.7% are male, with an average age of 41.6 years.

03

Which brands do Supernatural fiction fans like most?

Supernatural fiction fans show strongest brand affinity for Eyes Wide Shut (16.72×), Supernatural (U.S. TV series) (10.35×), and Creepypasta (18.07×) over the country average.

04

Where do Supernatural fiction fans live in United States?

Supernatural fiction fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Supernatural fiction fans also like?

Beyond Supernatural fiction itself, the audience over-indexes on Supernatural (U.S. TV series) (10.35×), Creepypasta (18.07×), CSI (franchise) (20.53×), and Kaley Cuoco (9.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Supernatural fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Supernatural fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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