Superstar Audience in United States

Superstar logo

Superstar has an estimated audience of 1,228,586 people in United States. 45.3% are female, 54.7% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Parral, Chihuahua, Wok, Goop, headspace.

The average Superstar fan in United States is 37.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Parral, Chihuahua, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Superstar audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Superstar fans

Demographic split for Superstar audience in United States
MetricValue
Female45.3%
Male54.7%
Average age37.6
Estimated audience size1,228,586

Audience persona

The typical Superstar fan in United States is balanced, around 37.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Superstar in United States
RegionReachAffinity
California258,7861.92×
Texas130,8391.24×
Florida74,9950.9×
New York56,9670.83×
Arizona44,6241.78×
Illinois38,1040.93×
Georgia36,4880.96×
North Carolina36,3670.98×
Ohio33,4660.88×
Washington32,5951.32×
Pennsylvania32,5550.79×
Virginia30,0071×
Michigan28,1200.88×
Colorado24,8991.29×
Tennessee22,3630.91×
Indiana22,3461×
New Jersey21,3110.68×
Oregon21,1081.5×
Missouri19,6640.99×
Nevada18,1371.53×
Massachusetts16,8660.7×
Oklahoma16,8461.23×
Maryland16,4560.78×
Wisconsin16,3960.89×
South Carolina15,8840.86×
Utah15,0081.36×
Kentucky14,7890.96×
Minnesota14,7000.84×
Alabama14,5230.85×
Louisiana13,9130.88×
Hawaii11,1562.11×
Kansas10,9831.13×
Arkansas10,6941.06×
Iowa10,1911.01×
Connecticut9,1750.74×
Mississippi8,1790.81×
Idaho7,6271.24×
New Mexico7,1411.16×
Nebraska6,4801.05×
West Virginia4,7550.83×
New Hampshire3,6830.76×
Maine3,6100.82×
Montana3,1230.92×
Rhode Island2,6940.69×
Washington, District of Columbia2,6580.72×
South Dakota2,4460.86×
Delaware2,2330.66×
Alaska2,1530.82×
North Dakota2,0550.81×
Vermont1,4610.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Superstar audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Parral, Chihuahua26.84×Travel & Leisure
Wok7.12×Food & Beverages
Goop4.39×Internet & Social Media
headspace6.85×Health
Governor of Michigan5.24×Politics & Society
Grinch2.56×Movies & TV
Vocal harmony2.75×Music & Radio
Google Home3.84×Technology & Electronics
Grace Slick4.88×Music & Radio
Cherish (group)5.52×Music & Radio
Hibachi3.95×Food & Beverages
Guitarist (magazine)5.3×Music & Radio
UK garage2.45×Music & Radio
Hipster4.16×Politics & Society
Palestine Polytechnic University8.62×Business & Career
TV Fanatic4.42×Movies & TV
La Jolla3.78×Travel & Leisure
Ira Glass6.98×Music & Radio
Fairy godmother2.89×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Superstar audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
Community OrientationOPEN1.1
Career OrientationPOWER1.1
TravellingTHRILL1.07
Family OrientationCONSERVATISM1.05
Social Media UsageJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Superstar
CountryShare
United States22.2%
India17.2%
United Kingdom3.9%

See Superstar audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Superstar have in United States?

Superstar has an estimated audience of 1,228,586 people in United States, concentrated in California and Texas.

What is the gender split and age of Superstar fans?

45.3% of Superstar fans are female, 54.7% are male, with an average age of 37.6 years.

Which brands do Superstar fans like most?

Superstar fans show strongest brand affinity for Keene, New Hampshire (675×), Parral, Chihuahua (26.84×), and Wok (7.12×) over the country average.

Where do Superstar fans live in United States?

Superstar fans in United States are most concentrated in California (reach 258,786), Texas (reach 130,839), and Florida (reach 74,995). These three regions account for the largest share of the active audience.

What other brands do Superstar fans also like?

Beyond Superstar itself, the audience over-indexes on Parral, Chihuahua (26.84×), Wok (7.12×), Goop (4.39×), and headspace (6.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Superstar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.