Superstar Audience in United States

Superstar has an estimated audience of 1,228,586 people in United States. 45.3% are female, 54.7% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Patrick Swayze, Jamie Lee Curtis, Dirty Dancing, Capital One.

The average Superstar fan in United States is 37.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Patrick Swayze, Jamie Lee Curtis, with strongest over-indexing on Finnair (675× the country average). Demographically, the Superstar audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Superstar fans

Demographic split for Superstar audience in United States
MetricValue
Female45.3%
Male54.7%
Average age37.6
Estimated audience size1,228,586

Audience persona

The typical Superstar fan in United States is balanced, around 37.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Superstar in United States
RegionReachAffinity
California258,7861.92×
Texas130,8391.24×
Florida74,9950.9×
New York56,9670.83×
Arizona44,6241.78×
Illinois38,1040.93×
Georgia36,4880.96×
North Carolina36,3670.98×
Ohio33,4660.88×
Washington32,5951.32×
Pennsylvania32,5550.79×
Virginia30,0071×
Michigan28,1200.88×
Colorado24,8991.29×
Tennessee22,3630.91×
Indiana22,3461×
New Jersey21,3110.68×
Oregon21,1081.5×
Missouri19,6640.99×
Nevada18,1371.53×
Massachusetts16,8660.7×
Oklahoma16,8461.23×
Maryland16,4560.78×
Wisconsin16,3960.89×
South Carolina15,8840.86×
Utah15,0081.36×
Kentucky14,7890.96×
Minnesota14,7000.84×
Alabama14,5230.85×
Louisiana13,9130.88×
Hawaii11,1562.11×
Kansas10,9831.13×
Arkansas10,6941.06×
Iowa10,1911.01×
Connecticut9,1750.74×
Mississippi8,1790.81×
Idaho7,6271.24×
New Mexico7,1411.16×
Nebraska6,4801.05×
West Virginia4,7550.83×
New Hampshire3,6830.76×
Maine3,6100.82×
Montana3,1230.92×
Rhode Island2,6940.69×
Washington, District of Columbia2,6580.72×
South Dakota2,4460.86×
Delaware2,2330.66×
Alaska2,1530.82×
North Dakota2,0550.81×
Vermont1,4610.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Superstar audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Patrick Swayze78.42×Movies & TV
Jamie Lee Curtis26.84×Movies & TV
Dirty Dancing39.63×Movies & TV
Capital One7.14×Business & Career
Demi Moore12.91×Movies & TV
Google Maps5.21×Internet & Social Media
Billy Bob Thornton10.78×Movies & TV
Jason Momoa10.95×Movies & TV
James Dean18.88×Movies & TV
Nicole Kidman10.05×Movies & TV
Beetlejuice4.91×Movies & TV
CarGurus5.56×Cars & Mobility
Diane Keaton5.73×Movies & TV
Kristen Stewart11.76×Movies & TV
Keira Knightley11.47×Movies & TV
Emma Stone9.08×Movies & TV
Blake Lively8.37×Movies & TV
Margot Robbie7.95×Movies & TV
Bruce Willis6.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Superstar audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
Community OrientationOPEN1.1
Career OrientationPOWER1.1
TravellingTHRILL1.07
Family OrientationCONSERVATISM1.05
Social Media UsageJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Superstar
CountryShare
United States22.2%
India17.2%
United Kingdom3.9%

See Superstar audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Superstar have in United States?

Superstar has an estimated audience of 1,228,586 people in United States, concentrated in California and Texas.

What is the gender split and age of Superstar fans?

45.3% of Superstar fans are female, 54.7% are male, with an average age of 37.6 years.

Which brands do Superstar fans like most?

Superstar fans show strongest brand affinity for Finnair (675×), Patrick Swayze (78.42×), and Jamie Lee Curtis (26.84×) over the country average.

Where do Superstar fans live in United States?

Superstar fans in United States are most concentrated in California (reach 258,786), Texas (reach 130,839), and Florida (reach 74,995). These three regions account for the largest share of the active audience.

What other brands do Superstar fans also like?

Beyond Superstar itself, the audience over-indexes on Patrick Swayze (78.42×), Jamie Lee Curtis (26.84×), Dirty Dancing (39.63×), and Capital One (7.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Superstar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.