Supper Audience in United States

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Supper has an estimated audience of 560,390 people in United States. 68.9% are female, 31.1% are male, average age 40.1. Top regions: New York, Texas, California. Top brand affinities: Keene, New Hampshire, Hebe, Mathcore, Google Home, UK garage.

The average Supper fan in United States is 40.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Keene, New Hampshire, Hebe, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Supper audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Supper fans

Demographic split for Supper audience in United States
MetricValue
Female68.9%
Male31.1%
Average age40.1
Estimated audience size560,390

Audience persona

The typical Supper fan in United States is more female, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Supper in United States
RegionReachAffinity
New York86,5602.76×
Texas66,1961.37×
California51,5850.84×
Florida30,8730.81×
North Carolina17,2731.02×
Georgia16,7980.97×
Illinois16,6780.89×
Pennsylvania16,3080.86×
Virginia16,1081.18×
New Jersey14,1160.99×
Ohio14,0340.81×
Tennessee12,0561.07×
Michigan11,6150.79×
Massachusetts10,9300.99×
Minnesota9,7381.21×
Washington9,5860.85×
Louisiana9,4441.31×
South Carolina9,0741.08×
Wisconsin8,8501.05×
Indiana8,8130.86×
Missouri8,3190.92×
Arizona8,2640.72×
Alabama8,2451.05×
Maryland7,4390.77×
Kentucky7,3281.04×
Colorado7,1220.81×
Iowa6,8801.49×
Mississippi5,7501.25×
Connecticut5,3590.95×
Oklahoma5,3300.86×
Oregon5,2660.82×
Arkansas5,0591.1×
Kansas4,5801.04×
Nebraska3,6711.31×
Nevada3,4110.63×
Utah3,2760.65×
Maine2,4401.22×
South Dakota2,2331.72×
North Dakota2,1361.86×
Hawaii1,9870.82×
West Virginia1,8900.72×
Idaho1,8710.67×
New Hampshire1,7690.8×
New Mexico1,7590.63×
Washington, District of Columbia1,5400.91×
Rhode Island1,3830.78×
Montana1,2490.8×
Delaware9590.62×
Vermont8640.88×
Alaska8450.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supper audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Hebe15.49×Home & Garden
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
UK garage7.77×Music & Radio
Emperor Entertainment Group15.49×Business & Career
The Historian16.48×Literature
Vocal harmony4.72×Music & Radio
Governor of Michigan6.98×Politics & Society
Goop4.98×Internet & Social Media
Historic site3.94×Arts & Culture
Kendra Scott2.63×Fashion & Accessoires
Grinch3.54×Movies & TV
Pro-Ject3.56×Music & Radio
Natural rubber1.75×Cars & Mobility
Bank account2.07×Business & Career
Hibachi6.28×Food & Beverages
Eurail16.57×Cars & Mobility
Hipster6.86×Politics & Society
Fairy godmother5.2×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supper audience
TraitClusterScore
Healthy LifestyleBALANCE2.08
Risk AppetiteTHRILL1.58
Luxury OrientationPREMIUM1.34
SpiritualityBALANCE1.29
IndulgenceJOY1.23
TravellingTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Supper
CountryShare
Italy30.3%
United States12.2%
Germany5.8%

See Supper audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Supper have in United States?

Supper has an estimated audience of 560,390 people in United States, concentrated in New York and Texas.

What is the gender split and age of Supper fans?

68.9% of Supper fans are female, 31.1% are male, with an average age of 40.1 years.

Which brands do Supper fans like most?

Supper fans show strongest brand affinity for Keene, New Hampshire (675×), Hebe (15.49×), and Mathcore (18.06×) over the country average.

Where do Supper fans live in United States?

Supper fans in United States are most concentrated in New York (reach 86,560), Texas (reach 66,196), and California (reach 51,585). These three regions account for the largest share of the active audience.

What other brands do Supper fans also like?

Beyond Supper itself, the audience over-indexes on Hebe (15.49×), Mathcore (18.06×), Google Home (11.62×), and UK garage (7.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.