Swagger Audience in United States
Swagger has an estimated audience of 386,430 people in United States. 46.8% are female, 53.2% are male, average age 30.7. Top regions: Texas, California, Florida. Top brand affinities: Pro-Ject, Dog breed, Mortgage insurance, Electrolyte, 3D printing.
The average Swagger fan in United States is 30.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Pro-Ject, Dog breed, Mortgage insurance, with strongest over-indexing on Pro-Ject (13.48× the country average). Demographically, the Swagger audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Website / Newspaper / Magazine
Demographics of Swagger fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 30.7 |
| Estimated audience size | 386,430 |
Audience persona
The typical Swagger fan in United States is balanced, around 30.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Pro-Ject.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 48,837 | 1.47× |
| California | 40,429 | 0.95× |
| Florida | 25,579 | 0.98× |
| New York | 23,084 | 1.07× |
| Georgia | 19,517 | 1.64× |
| North Carolina | 17,047 | 1.47× |
| Illinois | 15,035 | 1.17× |
| Virginia | 13,346 | 1.42× |
| Ohio | 12,581 | 1.06× |
| Pennsylvania | 12,167 | 0.94× |
| New Jersey | 11,639 | 1.18× |
| Michigan | 9,964 | 0.99× |
| Maryland | 9,206 | 1.39× |
| Alabama | 9,196 | 1.7× |
| Tennessee | 8,552 | 1.1× |
| Louisiana | 8,454 | 1.7× |
| Arizona | 7,421 | 0.94× |
| South Carolina | 7,350 | 1.26× |
| Indiana | 7,162 | 1.01× |
| Massachusetts | 7,126 | 0.94× |
| Washington | 6,956 | 0.9× |
| Missouri | 6,584 | 1.06× |
| Mississippi | 5,887 | 1.85× |
| Wisconsin | 5,275 | 0.91× |
| Minnesota | 4,593 | 0.83× |
| Colorado | 4,306 | 0.71× |
| Kentucky | 4,201 | 0.87× |
| Oklahoma | 4,113 | 0.96× |
| Arkansas | 4,088 | 1.28× |
| Connecticut | 3,668 | 0.95× |
| Nevada | 3,525 | 0.94× |
| Oregon | 3,402 | 0.77× |
| Kansas | 2,711 | 0.89× |
| Iowa | 2,540 | 0.8× |
| Utah | 2,257 | 0.65× |
| Nebraska | 1,500 | 0.77× |
| New Mexico | 1,439 | 0.74× |
| Washington, District of Columbia | 1,358 | 1.17× |
| West Virginia | 1,203 | 0.67× |
| Delaware | 1,184 | 1.11× |
| Hawaii | 1,099 | 0.66× |
| Wyoming | 1,092 | 1.91× |
| Idaho | 1,035 | 0.53× |
| New Hampshire | 959 | 0.63× |
| Rhode Island | 952 | 0.77× |
| Maine | 739 | 0.53× |
| Montana | 561 | 0.52× |
| South Dakota | 507 | 0.57× |
| North Dakota | 494 | 0.62× |
| Alaska | 491 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 13.48× | Music & Radio |
| Dog breed | 2.06× | Pets & Animals |
| Mortgage insurance | 7.34× | Business & Career |
| Electrolyte | 6.55× | Health |
| 3D printing | 3.21× | Technology & Electronics |
| Voter registration | 5.79× | Politics & Society |
| Academy Award for Best Production Design | 20× | Movies & TV |
| Whataburger | 2.06× | Food & Beverages |
| Collectable | 1.86× | Kids & Family |
| Academy Award for Best Original Score | 20× | Movies & TV |
| Greeicy Rendón | 60.99× | Movies & TV |
| Fairy godmother | 8.2× | Literature |
| Product design | 2.05× | Business & Career |
| Bank account | 2.45× | Business & Career |
| Mathcore | 7.48× | Music & Radio |
| Jezebel (film) | 6.19× | Movies & TV |
| Assassin's Creed II | 6.67× | Games |
| Natural rubber | 1.79× | Cars & Mobility |
| Historic site | 3.6× | Arts & Culture |
| Elsword | 12.86× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 4 |
| Career Orientation | POWER | 3.15 |
| LGBTQ+ Identity | OPEN | 2.63 |
| Design Affinity | PREMIUM | 2.4 |
| Risk Appetite | THRILL | 1.85 |
| Tradition | CONSERVATISM | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 19.5% |
| United States | 15.0% |
| Japan | 7.4% |
See Swagger audiences in other countries
More Technology & Electronics audiences in United States
Frequently asked questions
How many fans does Swagger have in United States?
Swagger has an estimated audience of 386,430 people in United States, concentrated in Texas and California.
What is the gender split and age of Swagger fans?
46.8% of Swagger fans are female, 53.2% are male, with an average age of 30.7 years.
Which brands do Swagger fans like most?
Swagger fans show strongest brand affinity for Pro-Ject (13.48×), Dog breed (2.06×), and Mortgage insurance (7.34×) over the country average.
Where do Swagger fans live in United States?
Swagger fans in United States are most concentrated in Texas (reach 48,837), California (reach 40,429), and Florida (reach 25,579). These three regions account for the largest share of the active audience.
What other brands do Swagger fans also like?
Beyond Swagger itself, the audience over-indexes on Dog breed (2.06×), Mortgage insurance (7.34×), Electrolyte (6.55×), and 3D printing (3.21×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Swagger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.