Rascasse Audience Intelligence

Swagger Audience in United States

A data profile of the people who buy, follow and care about Swagger in United States — modelled from more than twelve digital signal sources. Swagger has an estimated audience of 342,968 people in United States.

#1473among Website / Newspaper / Magazine in United States#1157in Technology & Electronics

The average Swagger fan in United States is 30.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Kiernan Shipka, Alison Brie, Škoda Auto, with strongest over-indexing on Kiernan Shipka (241.89× the country average).

Demographically, the Swagger audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Swagger fan in United States is balanced, around 30.7 years old, with strong Career Orientation tendencies and a notable affinity for Kiernan Shipka.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swagger profile in United States.

Audience size
343K
in United States
Gender
46.8%♀
53.2% male
Age
30.7
average years
Country rank
#45090
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Swagger

46.8% are female, 53.2% are male, average age 30.7.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Swagger audience in United States
MetricValue
Female46.8%
Male53.2%
Average age30.7
Estimated audience size342,968
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Swagger audience in United States
Age bracketShare%
16-1949%
20-2918%
30-3912%
40-4911%
50+11%
Fig. 04

Worldwide distribution

13.5%

of the worldwide Swagger audience comes from United States.

Worldwide audience distribution share by country for Swagger
CountryShare
China19.7%
United States13.5%
Japan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swagger audience in United States is strongest.

Fig. 05

Top regions by affinity

Swagger fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~1K2.06×
02Texas~60K1.78×
03Mississippi~6K1.74×
04Louisiana~8K1.58×
05Alabama~8K1.54×
06Georgia~20K1.48×
07North Carolina~20K1.42×
08Virginia~10K1.41×
09Maryland~9K1.31×
10Arkansas~4K1.24×
11New Jersey~10K1.21×
12South Carolina~7K1.17×
13Washington, District of Columbia~1K1.12×
14Delaware~1K1.09×
15Illinois~10K1.07×
16Ohio~10K1.07×
17Tennessee~8K1.03×
18New York~20K1.02×
19Missouri~6K1.01×
20Wisconsin~6K0.97×
21Nevada~4K0.97×
22Indiana~7K0.96×
23Oklahoma~4K0.96×
24Michigan~10K0.95×
25Pennsylvania~10K0.93×
26Connecticut~4K0.93×
27California~40K0.92×
28Florida~20K0.92×
29Massachusetts~7K0.92×
30Kentucky~4K0.92×
31Kansas~3K0.89×
32Arizona~7K0.87×
33Washington~7K0.87×
34Iowa~3K0.85×
35Nebraska~2K0.85×
36Minnesota~5K0.84×
37Rhode Island~1K0.82×
38West Virginia~1K0.80×
39New Mexico~2K0.79×
40South Dakota<1K0.79×
41Oregon~3K0.78×
42North Dakota<1K0.78×
43Alaska<1K0.77×
44Colorado~5K0.74×
45Hawaii~1K0.74×
46Utah~2K0.71×
47New Hampshire~1K0.71×
48Montana<1K0.71×
49Idaho~1K0.70×
50Maine<1K0.70×
Fig. 06

Affinity by region

Affinity by region — Swagger, United States
0.70×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swagger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swagger audience
#·InterestCategoryAffinity×
01Kiernan ShipkaMovies & TV241.89×
02MoroccanoilHealth28.85×
03Škoda AutoCars & Mobility20.00×
04CitroënCars & Mobility20.00×
05New AmsterdamMovies & TV20.00×
06International educationBusiness & Career17.16×
07Ford EcoSportCars & Mobility16.84×
08Alison BrieMovies & TV14.09×
09HimalayasTravel & Leisure12.63×
10TelegramInternet & Social Media12.00×
11Alexis BledelMovies & TV9.98×
12Rami MalekMovies & TV9.73×
13Disneyland ParisTravel & Leisure6.92×
14Antique carCars & Mobility6.67×
15Graphic novelLiterature6.55×
16Britney SpearsMusic & Radio4.00×
17Planet FitnessSports3.13×
18SupermanMovies & TV2.60×
19Google DriveTechnology & Electronics2.49×
20WalgreensShopping2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swagger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swagger audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.99×
Community OrientationOPEN1.72×
TraditionCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swagger audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.73×
Quality AwarenessPREMIUM0.74×
Price SensitivityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swagger have in United States?

Swagger has an estimated audience of 342,968 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Swagger fans?

46.8% of Swagger fans are female, 53.2% are male, with an average age of 30.7 years.

03

Which brands do Swagger fans like most?

Swagger fans show strongest brand affinity for Kiernan Shipka (241.89×), Alison Brie (14.09×), and Škoda Auto (20×) over the country average.

04

Where do Swagger fans live in United States?

Swagger fans in United States are most concentrated in Texas (reach ~60K), California (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Swagger fans also like?

Beyond Swagger itself, the audience over-indexes on Alison Brie (14.09×), Škoda Auto (20×), International education (17.16×), and Telegram (12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Swagger audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Swagger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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