Sword and Scale Audience in United States

Sword and Scale logo

Sword and Scale has an estimated audience of 983,123 people in United States. 78.6% are female, 21.4% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Collectable, Saving, IS (Infinite Stratos), Grand Prairie, Texas.

The average Sword and Scale fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Collectable, Saving, with strongest over-indexing on Dog breed (1.5× the country average). Demographically, the Sword and Scale audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Podcast

Demographics of Sword and Scale fans

Demographic split for Sword and Scale audience in United States
MetricValue
Female78.6%
Male21.4%
Average age36.5
Estimated audience size983,123

Audience persona

The typical Sword and Scale fan in United States is more female, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Sword and Scale in United States
RegionReachAffinity
California88,7640.82×
Texas80,0580.95×
Florida40,8960.61×
Ohio32,7901.08×
Illinois28,4340.87×
Michigan27,6391.08×
North Carolina27,3230.92×
Arizona27,2931.36×
Georgia25,6370.85×
Pennsylvania25,3700.77×
New York24,4900.45×
Washington24,1501.22×
Tennessee22,1661.12×
Colorado21,6281.4×
Utah20,7522.36×
Minnesota20,5501.46×
Indiana19,3911.08×
Missouri18,6521.18×
Oregon17,1991.53×
Kentucky15,8771.29×
Virginia15,2540.64×
Wisconsin15,2331.03×
Alabama14,7931.08×
Massachusetts14,4900.75×
Oklahoma13,4191.23×
New Jersey12,8110.51×
South Carolina10,1890.69×
Maryland10,0620.6×
Nevada9,6851.02×
Iowa9,4221.16×
Louisiana7,7150.61×
Idaho7,6731.56×
Kansas7,5430.97×
Nebraska7,1671.45×
Arkansas6,6290.82×
Connecticut6,1170.62×
New Mexico5,8071.18×
New Hampshire5,5481.43×
Mississippi5,0330.62×
Maine4,1011.16×
Montana3,6141.33×
Hawaii3,0960.73×
South Dakota2,5221.11×
Wyoming2,4341.67×
West Virginia2,3640.52×
Alaska2,3591.12×
Rhode Island1,7100.55×
North Dakota1,6770.83×
Washington, District of Columbia1,4000.47×
Vermont1,2330.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sword and Scale audience
BrandAffinityCategory
Dog breed1.5×Pets & Animals
Collectable1.66×Kids & Family
Saving1.57×Business & Career
IS (Infinite Stratos)1.6×Literature
Grand Prairie, Texas2.92×Travel & Leisure
Paul Dano1.55×Movies & TV
English literature1.6×Literature
Ironmongery1.91×Home & Garden
Mike Conley, Jr.1.56×Sports
Leprechaun1.79×Literature
Falafel1.69×Food & Beverages
E-box2.01×Health
Celtic punk1.54×Music & Radio
Divergent series1.57×Movies & TV
Gary Clark, Jr.1.71×Music & Radio
John Frusciante1.51×Music & Radio
Cadena SER1.86×Music & Radio
Catania1.69×Travel & Leisure
iPEC Coaching2.2×Business & Career
Jorja Fox1.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sword and Scale audience
TraitClusterScore
ExtroversionTHRILL1.63
LGBTQ+ IdentityOPEN1.54
MindfulnessBALANCE1.53
CreativityOPEN1.21
Healthy LifestyleBALANCE1.2
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Sword and Scale
CountryShare
United States99.4%
Germany0.5%
Italy0.2%

See Sword and Scale audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Sword and Scale have in United States?

Sword and Scale has an estimated audience of 983,123 people in United States, concentrated in California and Texas.

What is the gender split and age of Sword and Scale fans?

78.6% of Sword and Scale fans are female, 21.4% are male, with an average age of 36.5 years.

Which brands do Sword and Scale fans like most?

Sword and Scale fans show strongest brand affinity for Dog breed (1.5×), Collectable (1.66×), and Saving (1.57×) over the country average.

Where do Sword and Scale fans live in United States?

Sword and Scale fans in United States are most concentrated in California (reach 88,764), Texas (reach 80,058), and Florida (reach 40,896). These three regions account for the largest share of the active audience.

What other brands do Sword and Scale fans also like?

Beyond Sword and Scale itself, the audience over-indexes on Collectable (1.66×), Saving (1.57×), IS (Infinite Stratos) (1.6×), and Grand Prairie, Texas (2.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sword and Scale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.