Rascasse Audience Intelligence

Sword and Scale Audience in United States

A data profile of the people who buy, follow and care about Sword and Scale in United States — modelled from more than twelve digital signal sources. Sword and Scale has an estimated audience of 942,429 people in United States.

#48among Podcast in United States#3206in Music & Radio

The average Sword and Scale fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Podcast, Reddit, Alcoholic beverages, with strongest over-indexing on Podcast (2.65× the country average).

Demographically, the Sword and Scale audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sword and Scale fan in United States is more female, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Podcast.

Category: Music & Radio · Type: Podcast

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sword and Scale profile in United States.

Audience size
942K
in United States
Gender
78.6%♀
21.4% male
Age
36.5
average years
Country rank
#24623
Podcast in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sword and Scale fans

78.6% are female, 21.4% are male, average age 36.5.

Fig. 02

Gender split

78.6%
Female
21.4%
Male
Demographic split for Sword and Scale audience in United States
MetricValue
Female78.6%
Male21.4%
Average age36.5
Estimated audience size942,429
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Sword and Scale audience in United States
Age bracketShare%
16-195%
20-2939%
30-3935%
40-4918%
50+3%
Fig. 04

Worldwide distribution

99.3%

of the worldwide Sword and Scale audience comes from United States.

Worldwide audience distribution share by country for Sword and Scale
CountryShare
United States99.3%
Germany0.5%
Italy0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sword and Scale audience in United States is strongest.

Fig. 05

Top regions by affinity

Sword and Scale fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K2.12×
02Colorado~20K1.42×
03New Hampshire~5K1.39×
04Idaho~7K1.37×
05Oregon~20K1.36×
06Minnesota~20K1.34×
07Wyoming~2K1.28×
08Nebraska~6K1.23×
09Arizona~20K1.21×
10North Dakota~2K1.21×
11Montana~3K1.18×
12Missouri~20K1.16×
13Maine~4K1.15×
14Kentucky~10K1.14×
15Washington~20K1.13×
16Oklahoma~10K1.13×
17New Mexico~6K1.13×
18South Dakota~3K1.13×
19Iowa~9K1.12×
20Ohio~30K1.11×
21Wisconsin~20K1.07×
22Alaska~2K1.07×
23Tennessee~20K1.06×
24Michigan~30K1.04×
25Indiana~20K1.03×
26Nevada~10K1.00×
27Alabama~10K0.99×
28Arkansas~8K0.97×
29Kansas~7K0.96×
30Illinois~30K0.89×
31West Virginia~4K0.89×
32Texas~70K0.88×
33North Carolina~30K0.87×
34Rhode Island~3K0.86×
35Hawaii~4K0.85×
36Mississippi~7K0.84×
37Delaware~2K0.83×
38Georgia~20K0.80×
39California~80K0.78×
40Connecticut~8K0.78×
41Washington, District of Columbia~2K0.78×
42Massachusetts~10K0.76×
43Pennsylvania~20K0.75×
44South Carolina~10K0.74×
45Louisiana~9K0.74×
46Maryland~10K0.69×
47Virginia~20K0.68×
48Florida~40K0.67×
49New Jersey~10K0.57×
50New York~30K0.51×
Fig. 06

Affinity by region

Affinity by region — Sword and Scale, United States
0.51×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sword and Scale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sword and Scale audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.97×
02Britney SpearsMusic & Radio3.44×
03RedditInternet & Social Media2.74×
04PodcastMusic & Radio2.65×
05EtsyFashion & Accessoires2.55×
06Horror moviesMovies & TV2.44×
07TMZInternet & Social Media2.32×
08VeganismFood & Beverages2.24×
09Beauty salonsBeauty & Wellness2.19×
10WineFood & Beverages2.06×
11PinterestInternet & Social Media2.00×
12Nonprofit organizationPolitics & Society2.00×
13Alcoholic beveragesFood & Beverages1.95×
14CoffeeFood & Beverages1.90×
15CNNMovies & TV1.82×
16RecipesFood & Beverages1.79×
17CookingFood & Beverages1.76×
18CouponsShopping1.74×
19Home improvementHome & Garden1.69×
20XInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sword and Scale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sword and Scale audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.34×
TraditionCONSERVATISM1.58×
IndividualismJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sword and Scale audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.49×
Luxury OrientationPREMIUM0.58×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sword and Scale have in United States?

Sword and Scale has an estimated audience of 942,429 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sword and Scale fans?

78.6% of Sword and Scale fans are female, 21.4% are male, with an average age of 36.5 years.

03

Which brands do Sword and Scale fans like most?

Sword and Scale fans show strongest brand affinity for Podcast (2.65×), Reddit (2.74×), and Alcoholic beverages (1.95×) over the country average.

04

Where do Sword and Scale fans live in United States?

Sword and Scale fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sword and Scale fans also like?

Beyond Sword and Scale itself, the audience over-indexes on Reddit (2.74×), Alcoholic beverages (1.95×), Cooking (1.76×), and Britney Spears (3.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Sword and Scale audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sword and Scale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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