Sword and Scale Audience in United States

Sword and Scale has an estimated audience of 983,123 people in United States. 78.6% are female, 21.4% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Superman, Charlotte Tilbury, Podcast, Harry Potter, Reddit.

The average Sword and Scale fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Charlotte Tilbury, Podcast, with strongest over-indexing on Superman (1.6× the country average). Demographically, the Sword and Scale audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Podcast

Demographics of Sword and Scale fans

Demographic split for Sword and Scale audience in United States
MetricValue
Female78.6%
Male21.4%
Average age36.5
Estimated audience size983,123

Audience persona

The typical Sword and Scale fan in United States is more female, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Sword and Scale in United States
RegionReachAffinity
California88,7640.82×
Texas80,0580.95×
Florida40,8960.61×
Ohio32,7901.08×
Illinois28,4340.87×
Michigan27,6391.08×
North Carolina27,3230.92×
Arizona27,2931.36×
Georgia25,6370.85×
Pennsylvania25,3700.77×
New York24,4900.45×
Washington24,1501.22×
Tennessee22,1661.12×
Colorado21,6281.4×
Utah20,7522.36×
Minnesota20,5501.46×
Indiana19,3911.08×
Missouri18,6521.18×
Oregon17,1991.53×
Kentucky15,8771.29×
Virginia15,2540.64×
Wisconsin15,2331.03×
Alabama14,7931.08×
Massachusetts14,4900.75×
Oklahoma13,4191.23×
New Jersey12,8110.51×
South Carolina10,1890.69×
Maryland10,0620.6×
Nevada9,6851.02×
Iowa9,4221.16×
Louisiana7,7150.61×
Idaho7,6731.56×
Kansas7,5430.97×
Nebraska7,1671.45×
Arkansas6,6290.82×
Connecticut6,1170.62×
New Mexico5,8071.18×
New Hampshire5,5481.43×
Mississippi5,0330.62×
Maine4,1011.16×
Montana3,6141.33×
Hawaii3,0960.73×
South Dakota2,5221.11×
Wyoming2,4341.67×
West Virginia2,3640.52×
Alaska2,3591.12×
Rhode Island1,7100.55×
North Dakota1,6770.83×
Washington, District of Columbia1,4000.47×
Vermont1,2330.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sword and Scale audience
BrandAffinityCategory
Superman1.6×Movies & TV
Charlotte Tilbury5.96×Beauty & Wellness
Podcast1.98×Music & Radio
Harry Potter1.73×Movies & TV
Reddit1.63×Internet & Social Media
TMZ1.76×Internet & Social Media
Pet store2.11×Pets & Animals
Batman1.74×Movies & TV
Taylor Swift1.62×Music & Radio
Sephora1.5×Shopping
Etsy1.5×Fashion & Accessoires
Urban Outfitters2.13×Shopping
Disneyland1.55×Travel & Leisure
Art exhibition2.16×Arts & Culture
Vintage clothing1.55×Fashion & Accessoires
Nightlife1.82×Arts & Culture
Animal rights1.66×Politics & Society
Tumblr1.69×Internet & Social Media
Gothic fashion2.41×Fashion & Accessoires
Emmy Award2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sword and Scale audience
TraitClusterScore
ExtroversionTHRILL1.63
LGBTQ+ IdentityOPEN1.54
MindfulnessBALANCE1.53
CreativityOPEN1.21
Healthy LifestyleBALANCE1.2
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Sword and Scale
CountryShare
United States99.4%
Germany0.5%
Italy0.2%

See Sword and Scale audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Sword and Scale have in United States?

Sword and Scale has an estimated audience of 983,123 people in United States, concentrated in California and Texas.

What is the gender split and age of Sword and Scale fans?

78.6% of Sword and Scale fans are female, 21.4% are male, with an average age of 36.5 years.

Which brands do Sword and Scale fans like most?

Sword and Scale fans show strongest brand affinity for Superman (1.6×), Charlotte Tilbury (5.96×), and Podcast (1.98×) over the country average.

Where do Sword and Scale fans live in United States?

Sword and Scale fans in United States are most concentrated in California (reach 88,764), Texas (reach 80,058), and Florida (reach 40,896). These three regions account for the largest share of the active audience.

What other brands do Sword and Scale fans also like?

Beyond Sword and Scale itself, the audience over-indexes on Charlotte Tilbury (5.96×), Podcast (1.98×), Harry Potter (1.73×), and Reddit (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sword and Scale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.