A data profile of the people who buy, follow and care about Take Shelter in United States — modelled from more than twelve digital signal sources. Take Shelter has an estimated audience of 320,126 people in United States.
The average Take Shelter fan in United States is 47.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include The Place Beyond the Pines, Obsessed (2009 film), Silver Linings Playbook, with strongest over-indexing on The Place Beyond the Pines (399.73× the country average).
Demographically, the Take Shelter audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Take Shelter fan in United States is balanced, around 47.7 years old, with strong Spirituality tendencies and a notable affinity for The Place Beyond the Pines.
The key figures that characterise the Take Shelter profile in United States.
47.3% are female, 52.7% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 47.7 |
| Estimated audience size | 320,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 8% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 40% |
of the worldwide Take Shelter audience comes from United States.
| Country | Share |
|---|---|
| United States | 40.6% |
| United Kingdom | 9.2% |
| Germany | 8.0% |
Where the Take Shelter audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arkansas | ~4K | 1.34× | |
| 02 | Oklahoma | ~5K | 1.33× | |
| 03 | Missouri | ~7K | 1.27× | |
| 04 | Nebraska | ~2K | 1.23× | |
| 05 | Oregon | ~5K | 1.18× | |
| 06 | Kentucky | ~5K | 1.17× | |
| 07 | Kansas | ~3K | 1.17× | |
| 08 | Ohio | ~10K | 1.16× | |
| 09 | Indiana | ~7K | 1.12× | |
| 10 | Iowa | ~3K | 1.12× | |
| 11 | Tennessee | ~7K | 1.10× | |
| 12 | Maine | ~1K | 1.10× | |
| 13 | West Virginia | ~2K | 1.08× | |
| 14 | New Hampshire | ~1K | 1.08× | |
| 15 | Montana | ~1K | 1.08× | |
| 16 | Wisconsin | ~5K | 1.06× | |
| 17 | Alabama | ~5K | 1.05× | |
| 18 | Illinois | ~10K | 1.03× | |
| 19 | Michigan | ~9K | 1.03× | |
| 20 | New Mexico | ~2K | 1.02× | |
| 21 | Washington | ~7K | 1.01× | |
| 22 | Colorado | ~5K | 1.01× | |
| 23 | Minnesota | ~5K | 1.01× | |
| 24 | Mississippi | ~3K | 1.01× | |
| 25 | Idaho | ~2K | 1.01× | |
| 26 | Alaska | <1K | 1.00× | |
| 27 | Texas | ~30K | 0.99× | |
| 28 | Arizona | ~7K | 0.99× | |
| 29 | South Dakota | <1K | 0.99× | |
| 30 | Vermont | <1K | 0.99× | |
| 31 | North Carolina | ~10K | 0.97× | |
| 32 | Pennsylvania | ~10K | 0.96× | |
| 33 | South Carolina | ~5K | 0.96× | |
| 34 | Connecticut | ~3K | 0.96× | |
| 35 | North Dakota | <1K | 0.96× | |
| 36 | Rhode Island | ~1K | 0.95× | |
| 37 | Massachusetts | ~6K | 0.93× | |
| 38 | Louisiana | ~4K | 0.92× | |
| 39 | California | ~30K | 0.89× | |
| 40 | Georgia | ~9K | 0.88× | |
| 41 | Virginia | ~7K | 0.88× | |
| 42 | Delaware | <1K | 0.86× | |
| 43 | New York | ~20K | 0.85× | |
| 44 | Utah | ~3K | 0.84× | |
| 45 | Maryland | ~5K | 0.82× | |
| 46 | Florida | ~20K | 0.80× | |
| 47 | New Jersey | ~7K | 0.80× | |
| 48 | Hawaii | ~1K | 0.77× | |
| 49 | Nevada | ~2K | 0.76× | |
| 50 | Washington, District of Columbia | <1K | 0.76× |
The strongest cross-interests of the Take Shelter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Place Beyond the Pines | Movies & TV | 399.73× | ||
| 02 | Silver Linings Playbook | Movies & TV | 45.61× | ||
| 03 | VMware | Technology & Electronics | 43.32× | ||
| 04 | Russell Crowe | Movies & TV | 28.32× | ||
| 05 | Obsessed (2009 film) | Movies & TV | 20.00× | ||
| 06 | Forest Whitaker | Movies & TV | 19.30× | ||
| 07 | Carnivàle | Movies & TV | 16.55× | ||
| 08 | 28 Days Later | Movies & TV | 15.70× | ||
| 09 | Kate Beckinsale | Movies & TV | 14.72× | ||
| 10 | Javier Bardem | Movies & TV | 13.01× | ||
| 11 | Amanda Seyfried | Movies & TV | 9.29× | ||
| 12 | Scarlett Johansson | Movies & TV | 8.20× | ||
| 13 | Religion | Business & Career | 5.06× | ||
| 14 | Nonprofit organization | Politics & Society | 3.56× | ||
| 15 | Internet & Social Media | 3.37× | |||
| 16 | Donald Trump | Politics & Society | 3.25× | ||
| 17 | Breaking news | Movies & TV | 3.25× | ||
| 18 | EBay | Shopping | 3.16× | ||
| 19 | Recipes | Food & Beverages | 2.82× | ||
| 20 | X | Internet & Social Media | 2.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.44× | |
| Tradition | CONSERVATISM | 1.94× | |
| Patriotism | CONSERVATISM | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.65× | |
| Extroversion | THRILL | 0.70× | |
| Mindfulness | BALANCE | 0.83× |
Take Shelter has an estimated audience of 320,126 people in United States, concentrated in California and Texas.
47.3% of Take Shelter fans are female, 52.7% are male, with an average age of 47.7 years.
Take Shelter fans show strongest brand affinity for The Place Beyond the Pines (399.73×), Obsessed (2009 film) (20×), and Silver Linings Playbook (45.61×) over the country average.
Take Shelter fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Take Shelter itself, the audience over-indexes on Obsessed (2009 film) (20×), Silver Linings Playbook (45.61×), Russell Crowe (28.32×), and Religion (5.06×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Take Shelter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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