Tampa Bay Audience in United States

Tampa Bay logo

Tampa Bay has an estimated audience of 2,123,379 people in United States. 54.4% are female, 45.6% are male, average age 41.0. Top regions: Florida, Texas, California. Top brand affinities: Keene, New Hampshire, Natural rubber, Mathcore, Pro-Ject, Google Home.

The average Tampa Bay fan in United States is 41.0 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Keene, New Hampshire, Natural rubber, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Tampa Bay audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Tampa Bay fans

Demographic split for Tampa Bay audience in United States
MetricValue
Female54.4%
Male45.6%
Average age41.0
Estimated audience size2,123,379

Audience persona

The typical Tampa Bay fan in United States is balanced, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Tampa Bay in United States
RegionReachAffinity
Florida563,2983.92×
Texas157,2610.86×
California154,6580.66×
Ohio102,4651.57×
New York92,4890.78×
Georgia91,3611.4×
Pennsylvania74,1101.04×
Michigan67,3281.21×
Illinois66,2120.94×
North Carolina65,0291.02×
Virginia48,5680.94×
Oklahoma45,0051.91×
Arizona44,3721.02×
New Jersey42,9660.8×
Massachusetts39,8960.95×
Tennessee39,6880.93×
Alabama38,9781.31×
Louisiana35,3831.29×
Indiana34,2600.88×
Maryland34,2490.94×
Wisconsin34,1991.07×
Colorado33,5111×
South Carolina32,9421.03×
Missouri32,3160.94×
Washington30,5520.72×
Minnesota30,4301×
Kentucky24,4280.92×
Iowa19,8251.13×
Oregon17,1640.71×
Connecticut16,7650.79×
Kansas16,2080.97×
Nevada15,5480.76×
Arkansas14,6670.84×
Mississippi14,6010.83×
Utah13,1580.69×
Nebraska9,8950.93×
New Mexico9,0060.85×
West Virginia7,7030.78×
Idaho7,5230.71×
New Hampshire7,0330.84×
Maine6,7070.88×
Hawaii6,1390.67×
Rhode Island5,6870.84×
North Dakota5,2151.2×
Washington, District of Columbia5,0360.79×
Delaware5,0300.86×
Montana4,4320.75×
South Dakota4,2410.86×
Vermont2,9790.8×
Alaska2,9460.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tampa Bay audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Natural rubber8.61×Cars & Mobility
Mathcore18.06×Music & Radio
Pro-Ject7.95×Music & Radio
Google Home11.66×Technology & Electronics
Historic site5.2×Arts & Culture
Home construction1.54×Home & Garden
The Historian16.48×Literature
Vocal harmony4.34×Music & Radio
Grinch3.58×Movies & TV
Halsey, Oregon7.35×Travel & Leisure
Product design1.7×Business & Career
Eurail16.57×Cars & Mobility
Christmas Gifts3.74×Kids & Family
Goop3.72×Internet & Social Media
Hibachi5.35×Food & Beverages
Bank account1.66×Business & Career
JDSU2.02×Business & Career
Unique Gifts1.5×Shopping
Parral, Chihuahua8.87×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tampa Bay audience
TraitClusterScore
Luxury OrientationPREMIUM1.67
TravellingTHRILL1.6
Quality AwarenessPREMIUM1.53
SustainabilityBALANCE1.32
Risk AppetiteTHRILL1.32
PatriotismCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Tampa Bay
CountryShare
United States89.6%
Canada1.2%
Sweden0.9%

See Tampa Bay audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Tampa Bay have in United States?

Tampa Bay has an estimated audience of 2,123,379 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Tampa Bay fans?

54.4% of Tampa Bay fans are female, 45.6% are male, with an average age of 41.0 years.

Which brands do Tampa Bay fans like most?

Tampa Bay fans show strongest brand affinity for Keene, New Hampshire (675×), Natural rubber (8.61×), and Mathcore (18.06×) over the country average.

Where do Tampa Bay fans live in United States?

Tampa Bay fans in United States are most concentrated in Florida (reach 563,298), Texas (reach 157,261), and California (reach 154,658). These three regions account for the largest share of the active audience.

What other brands do Tampa Bay fans also like?

Beyond Tampa Bay itself, the audience over-indexes on Natural rubber (8.61×), Mathcore (18.06×), Pro-Ject (7.95×), and Google Home (11.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tampa Bay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.