Rascasse Audience Intelligence

Tao Te Ching Audience in United States

A data profile of the people who buy, follow and care about Tao Te Ching in United States — modelled from more than twelve digital signal sources. Tao Te Ching has an estimated audience of 348,359 people in United States.

#94among Novel in United States#535among Book / Manga / Comic in United States#1135in Literature

The average Tao Te Ching fan in United States is 44.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Vietnam Airlines, Mission: Impossible, Non-alcoholic beverage, with strongest over-indexing on Vietnam Airlines (54.17× the country average).

Demographically, the Tao Te Ching audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tao Te Ching fan in United States is balanced, around 44.2 years old, with strong Tradition tendencies and a notable affinity for Vietnam Airlines.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tao Te Ching profile in United States.

Audience size
348K
in United States
Gender
54.6%♀
45.4% male
Age
44.2
average years
Country rank
#44733
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tao Te Ching fans

54.6% are female, 45.4% are male, average age 44.2.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Tao Te Ching audience in United States
MetricValue
Female54.6%
Male45.4%
Average age44.2
Estimated audience size348,359
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Tao Te Ching audience in United States
Age bracketShare%
16-197%
20-2914%
30-3924%
40-4930%
50+25%
Fig. 04

Worldwide distribution

47.4%

of the worldwide Tao Te Ching audience comes from United States.

Worldwide audience distribution share by country for Tao Te Ching
CountryShare
United States47.4%
Brazil12.5%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tao Te Ching audience in United States is strongest.

Fig. 05

Top regions by affinity

Tao Te Ching fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~6K1.53×
02Montana~1K1.49×
03Utah~4K1.46×
04Vermont<1K1.44×
05Washington~9K1.35×
06Colorado~7K1.33×
07Maine~2K1.33×
08Massachusetts~8K1.28×
09New York~20K1.25×
10Washington, District of Columbia~1K1.21×
11California~40K1.16×
12Hawaii~2K1.15×
13Idaho~2K1.14×
14New Hampshire~1K1.14×
15Connecticut~4K1.10×
16New Mexico~2K1.09×
17Minnesota~5K1.08×
18Alaska<1K1.08×
19Rhode Island~1K1.04×
20Virginia~8K1.02×
21Arizona~7K1.02×
22Maryland~6K1.00×
23New Jersey~8K0.96×
24Pennsylvania~10K0.94×
25Nevada~3K0.93×
26North Carolina~9K0.91×
27Illinois~10K0.90×
28Michigan~8K0.90×
29Missouri~5K0.90×
30Wisconsin~4K0.89×
31Indiana~5K0.88×
32Kentucky~4K0.88×
33Iowa~2K0.87×
34Georgia~9K0.86×
35Oklahoma~3K0.86×
36Kansas~2K0.86×
37Florida~20K0.85×
38Tennessee~6K0.84×
39Nebraska~1K0.83×
40Ohio~8K0.82×
41South Dakota<1K0.82×
42North Dakota<1K0.82×
43West Virginia~1K0.81×
44Delaware<1K0.81×
45Texas~20K0.80×
46Arkansas~2K0.80×
47South Carolina~4K0.77×
48Louisiana~3K0.77×
49Alabama~3K0.73×
50Mississippi~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Tao Te Ching, United States
0.68×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tao Te Ching audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tao Te Ching audience
#·InterestCategoryAffinity×
01Vietnam AirlinesTravel & Leisure54.17×
02Mission: ImpossibleMovies & TV10.96×
03Turkish AirlinesTravel & Leisure9.39×
04AcupunctureHealth9.08×
05Tom HardyMovies & TV7.85×
06Non-alcoholic beverageFood & Beverages6.27×
07Renewable energyBusiness & Career5.10×
08Anne HathawayMovies & TV4.09×
09InnovationBusiness & Career3.16×
10TraditionPolitics & Society2.49×
11Nonprofit organizationPolitics & Society2.17×
12RedditInternet & Social Media2.06×
13CNNMovies & TV1.98×
14PodcastMusic & Radio1.95×
15PinterestInternet & Social Media1.77×
16MedicineBusiness & Career1.67×
17Donald TrumpPolitics & Society1.63×
18Alcoholic beveragesFood & Beverages1.55×
19XInternet & Social Media1.52×
20CookingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tao Te Ching audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tao Te Ching audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.49×
Family OrientationCONSERVATISM2.43×
IndividualismJOY2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tao Te Ching audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.43×
Pet OwnershipJOY0.59×
Risk AppetiteTHRILL0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tao Te Ching have in United States?

Tao Te Ching has an estimated audience of 348,359 people in United States, concentrated in California and New York.

02

What is the gender split and age of Tao Te Ching fans?

54.6% of Tao Te Ching fans are female, 45.4% are male, with an average age of 44.2 years.

03

Which brands do Tao Te Ching fans like most?

Tao Te Ching fans show strongest brand affinity for Vietnam Airlines (54.17×), Mission: Impossible (10.96×), and Non-alcoholic beverage (6.27×) over the country average.

04

Where do Tao Te Ching fans live in United States?

Tao Te Ching fans in United States are most concentrated in California (reach ~40K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tao Te Ching fans also like?

Beyond Tao Te Ching itself, the audience over-indexes on Mission: Impossible (10.96×), Non-alcoholic beverage (6.27×), Renewable energy (5.1×), and Tom Hardy (7.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tao Te Ching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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