Tao Te Ching Audience in United States

Tao Te Ching logo

Tao Te Ching has an estimated audience of 332,584 people in United States. 54.6% are female, 45.4% are male, average age 44.2. Top regions: California, New York, Texas. Top brand affinities: Minnesota, 3D printing, Grand Prairie, Texas, IS (Infinite Stratos), Enfamil.

The average Tao Te Ching fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Minnesota, 3D printing, Grand Prairie, Texas, with strongest over-indexing on Minnesota (6.96× the country average). Demographically, the Tao Te Ching audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of Tao Te Ching fans

Demographic split for Tao Te Ching audience in United States
MetricValue
Female54.6%
Male45.4%
Average age44.2
Estimated audience size332,584

Audience persona

The typical Tao Te Ching fan in United States is balanced, around 44.2 years old, with strong Mindfulness tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Tao Te Ching in United States
RegionReachAffinity
California43,8591.2×
New York23,8321.28×
Texas23,8200.83×
Florida19,8600.88×
Pennsylvania10,4590.93×
Illinois9,9360.9×
Washington9,4341.41×
North Carolina9,2620.93×
Georgia8,8940.87×
Massachusetts8,4411.29×
Virginia8,4091.04×
Ohio8,2730.81×
New Jersey8,1360.96×
Michigan7,8520.9×
Colorado7,3881.41×
Arizona7,0491.04×
Oregon6,2251.63×
Tennessee5,7420.86×
Maryland5,7311×
Indiana5,2590.87×
Minnesota5,1241.08×
Missouri4,7760.89×
Utah4,5151.52×
Wisconsin4,3210.86×
South Carolina3,8040.76×
Connecticut3,6991.11×
Kentucky3,4810.83×
Louisiana3,2370.75×
Alabama3,1560.68×
Oklahoma3,0510.83×
Nevada2,9630.92×
Kansas2,2300.85×
Iowa2,0650.75×
Idaho1,9341.16×
Arkansas1,8980.69×
New Mexico1,7481.05×
Hawaii1,7231.2×
Maine1,7131.44×
Montana1,5851.72×
New Hampshire1,5411.18×
Mississippi1,3760.5×
Nebraska1,2220.73×
Washington, District of Columbia1,1751.18×
Rhode Island1,1021.04×
West Virginia1,0650.69×
Vermont9261.59×
Alaska7201.01×
Delaware5820.63×
Wyoming5741.17×
South Dakota4270.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tao Te Ching audience
BrandAffinityCategory
Minnesota6.96×Travel & Leisure
3D printing1.83×Technology & Electronics
Grand Prairie, Texas3.47×Travel & Leisure
IS (Infinite Stratos)1.6×Literature
Enfamil2.68×Kids & Family
Necktie1.74×Fashion & Accessoires
Cachorros4.22×Pets & Animals
Hypertext1.88×Technology & Electronics
Ayrton Senna2.7×Sports
Temple Grandin1.88×Literature
Boracay1.72×Travel & Leisure
Ironmongery1.53×Home & Garden
Roaming2.24×Technology & Electronics
Dalit2.92×Politics & Society
Catania1.94×Travel & Leisure
Cadbury World1.71×Travel & Leisure
Pendleton, Oregon1.98×Travel & Leisure
Ivana (singer)3.08×
The Professor (Gilligan's Island)1.68×
Lucca2.39×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tao Te Ching audience
TraitClusterScore
MindfulnessBALANCE2.19
SustainabilityBALANCE1.68
IndividualismJOY1.66
TraditionCONSERVATISM1.59
ExtroversionTHRILL1.41
LGBTQ+ IdentityOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for Tao Te Ching
CountryShare
United States47.3%
Brazil12.1%
Germany7.6%

See Tao Te Ching audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does Tao Te Ching have in United States?

Tao Te Ching has an estimated audience of 332,584 people in United States, concentrated in California and New York.

What is the gender split and age of Tao Te Ching fans?

54.6% of Tao Te Ching fans are female, 45.4% are male, with an average age of 44.2 years.

Which brands do Tao Te Ching fans like most?

Tao Te Ching fans show strongest brand affinity for Minnesota (6.96×), 3D printing (1.83×), and Grand Prairie, Texas (3.47×) over the country average.

Where do Tao Te Ching fans live in United States?

Tao Te Ching fans in United States are most concentrated in California (reach 43,859), New York (reach 23,832), and Texas (reach 23,820). These three regions account for the largest share of the active audience.

What other brands do Tao Te Ching fans also like?

Beyond Tao Te Ching itself, the audience over-indexes on 3D printing (1.83×), Grand Prairie, Texas (3.47×), IS (Infinite Stratos) (1.6×), and Enfamil (2.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tao Te Ching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.