Tao Te Ching Audience in United States

Tao Te Ching has an estimated audience of 332,584 people in United States. 54.6% are female, 45.4% are male, average age 44.2. Top regions: California, New York, Texas. Top brand affinities: Vietnam Airlines, Edmonton Oilers, Meditation, Alternative medicine, Renewable energy.

The average Tao Te Ching fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Vietnam Airlines, Edmonton Oilers, Meditation, with strongest over-indexing on Vietnam Airlines (19.88× the country average). Demographically, the Tao Te Ching audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of Tao Te Ching fans

Demographic split for Tao Te Ching audience in United States
MetricValue
Female54.6%
Male45.4%
Average age44.2
Estimated audience size332,584

Audience persona

The typical Tao Te Ching fan in United States is balanced, around 44.2 years old, with strong Mindfulness tendencies and a notable affinity for Vietnam Airlines.

Top regions in United States

Top regions ranked by reach for Tao Te Ching in United States
RegionReachAffinity
California43,8591.2×
New York23,8321.28×
Texas23,8200.83×
Florida19,8600.88×
Pennsylvania10,4590.93×
Illinois9,9360.9×
Washington9,4341.41×
North Carolina9,2620.93×
Georgia8,8940.87×
Massachusetts8,4411.29×
Virginia8,4091.04×
Ohio8,2730.81×
New Jersey8,1360.96×
Michigan7,8520.9×
Colorado7,3881.41×
Arizona7,0491.04×
Oregon6,2251.63×
Tennessee5,7420.86×
Maryland5,7311×
Indiana5,2590.87×
Minnesota5,1241.08×
Missouri4,7760.89×
Utah4,5151.52×
Wisconsin4,3210.86×
South Carolina3,8040.76×
Connecticut3,6991.11×
Kentucky3,4810.83×
Louisiana3,2370.75×
Alabama3,1560.68×
Oklahoma3,0510.83×
Nevada2,9630.92×
Kansas2,2300.85×
Iowa2,0650.75×
Idaho1,9341.16×
Arkansas1,8980.69×
New Mexico1,7481.05×
Hawaii1,7231.2×
Maine1,7131.44×
Montana1,5851.72×
New Hampshire1,5411.18×
Mississippi1,3760.5×
Nebraska1,2220.73×
Washington, District of Columbia1,1751.18×
Rhode Island1,1021.04×
West Virginia1,0650.69×
Vermont9261.59×
Alaska7201.01×
Delaware5820.63×
Wyoming5741.17×
South Dakota4270.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tao Te Ching audience
BrandAffinityCategory
Vietnam Airlines19.88×Travel & Leisure
Edmonton Oilers6.96×Sports
Meditation1.73×Health
Alternative medicine2.13×Business & Career
Renewable energy2.29×Business & Career
Anime movies1.61×Movies & TV
Tradition1.59×Politics & Society
Mindfulness2.19×Health
Turkish Airlines5.3×Travel & Leisure
Sustainability1.61×Politics & Society
Encyclopedia8.97×Literature
Role-playing games1.76×Games
Non-alcoholic beverage2.32×Food & Beverages
Golden State Warriors1.51×Sports
Online newspaper1.65×News
Herbalism2.25×Health
Innovation1.57×Business & Career
Organic farming1.6×Food & Beverages
Art museum1.59×Arts & Culture
Tom Hardy3.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tao Te Ching audience
TraitClusterScore
MindfulnessBALANCE2.19
SustainabilityBALANCE1.68
IndividualismJOY1.66
TraditionCONSERVATISM1.59
ExtroversionTHRILL1.41
LGBTQ+ IdentityOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for Tao Te Ching
CountryShare
United States47.3%
Brazil12.1%
Germany7.6%

See Tao Te Ching audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does Tao Te Ching have in United States?

Tao Te Ching has an estimated audience of 332,584 people in United States, concentrated in California and New York.

What is the gender split and age of Tao Te Ching fans?

54.6% of Tao Te Ching fans are female, 45.4% are male, with an average age of 44.2 years.

Which brands do Tao Te Ching fans like most?

Tao Te Ching fans show strongest brand affinity for Vietnam Airlines (19.88×), Edmonton Oilers (6.96×), and Meditation (1.73×) over the country average.

Where do Tao Te Ching fans live in United States?

Tao Te Ching fans in United States are most concentrated in California (reach 43,859), New York (reach 23,832), and Texas (reach 23,820). These three regions account for the largest share of the active audience.

What other brands do Tao Te Ching fans also like?

Beyond Tao Te Ching itself, the audience over-indexes on Edmonton Oilers (6.96×), Meditation (1.73×), Alternative medicine (2.13×), and Renewable energy (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tao Te Ching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.