Texas Hill Country Audience in United States

Texas Hill Country logo

Texas Hill Country has an estimated audience of 3,503,925 people in United States. 60.3% are female, 39.7% are male, average age 47.4. Top regions: Texas, California, Florida. Top brand affinities: Nebraska, Israel, Hibachi, Google Home, Governor of Michigan.

The average Texas Hill Country fan in United States is 47.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nebraska, Israel, Hibachi, with strongest over-indexing on Nebraska (4.62× the country average). Demographically, the Texas Hill Country audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Texas Hill Country fans

Demographic split for Texas Hill Country audience in United States
MetricValue
Female60.3%
Male39.7%
Average age47.4
Estimated audience size3,503,925

Audience persona

The typical Texas Hill Country fan in United States is more female, around 47.4 years old, with strong Risk Appetite tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Texas Hill Country in United States
RegionReachAffinity
Texas2,353,5517.81×
California275,0780.71×
Florida149,3360.63×
New York110,2460.56×
Louisiana98,1182.17×
Colorado88,9501.61×
Illinois88,3830.76×
Oklahoma80,0272.06×
Georgia73,6920.68×
Arizona72,0181.01×
Washington68,4800.97×
North Carolina66,8650.63×
Tennessee62,9440.9×
Virginia60,7110.71×
Ohio60,4700.56×
Pennsylvania58,7430.5×
Missouri55,3670.98×
Michigan48,3870.53×
Minnesota48,3060.96×
Arkansas42,6811.48×
Wisconsin41,4340.79×
Massachusetts40,5500.59×
Alabama39,4630.81×
New Jersey37,6340.42×
Indiana37,3330.58×
Kansas36,2211.31×
Oregon35,2120.88×
South Carolina30,9640.59×
New Mexico28,8421.64×
Maryland28,5830.47×
Mississippi28,1760.98×
Utah27,9780.89×
Iowa26,9340.93×
Nevada24,5730.73×
Kentucky24,5540.56×
Nebraska20,2111.15×
Connecticut17,0570.49×
Idaho16,5230.94×
Washington, District of Columbia12,1971.16×
Montana10,8961.12×
Hawaii9,7330.65×
West Virginia8,0520.49×
Maine7,8250.62×
New Hampshire7,2480.53×
South Dakota7,1700.89×
Wyoming7,1161.37×
Alaska6,6960.89×
North Dakota5,4850.76×
Rhode Island4,7450.43×
Vermont4,6670.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Texas Hill Country audience
BrandAffinityCategory
Nebraska4.62×Travel & Leisure
Israel3.43×Travel & Leisure
Hibachi12.54×Food & Beverages
Google Home10.24×Technology & Electronics
Governor of Michigan10.27×Politics & Society
headspace12.91×Health
Goop6.93×Internet & Social Media
Wok7.82×Food & Beverages
Cherish (group)12.61×Music & Radio
Fairy godmother8.53×Literature
Grace Slick8.98×Music & Radio
Urban Outfitters1.87×Shopping
Jeep Wagoneer5.71×Cars & Mobility
Ira Glass13.76×Music & Radio
TV Fanatic8.44×Movies & TV
Grinch2.89×Movies & TV
Cryptic crossword11.05×Technology & Electronics
El Paso County, Colorado8.43×Travel & Leisure
Kikar HaShabbat10.75×News
Vocal harmony2.96×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Texas Hill Country audience
TraitClusterScore
Risk AppetiteTHRILL2.34
PatriotismCONSERVATISM1.82
Luxury OrientationPREMIUM1.56
Community OrientationOPEN1.28
DIY MentalityTHRILL1.2
TravellingTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Texas Hill Country
CountryShare
United States95.2%
Canada1.6%
United Kingdom0.8%

See Texas Hill Country audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Texas Hill Country have in United States?

Texas Hill Country has an estimated audience of 3,503,925 people in United States, concentrated in Texas and California.

What is the gender split and age of Texas Hill Country fans?

60.3% of Texas Hill Country fans are female, 39.7% are male, with an average age of 47.4 years.

Which brands do Texas Hill Country fans like most?

Texas Hill Country fans show strongest brand affinity for Nebraska (4.62×), Israel (3.43×), and Hibachi (12.54×) over the country average.

Where do Texas Hill Country fans live in United States?

Texas Hill Country fans in United States are most concentrated in Texas (reach 2,353,551), California (reach 275,078), and Florida (reach 149,336). These three regions account for the largest share of the active audience.

What other brands do Texas Hill Country fans also like?

Beyond Texas Hill Country itself, the audience over-indexes on Israel (3.43×), Hibachi (12.54×), Google Home (10.24×), and Governor of Michigan (10.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Hill Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.