The Bear Audience in United States

The Bear has an estimated audience of 8,242,507 people in United States. 58.7% are female, 41.3% are male, average age 36.6. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Indeed.com, Beetlejuice, Capital One, Khan Academy.

The average The Bear fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Indeed.com, Beetlejuice, with strongest over-indexing on Google Maps (7.53× the country average). Demographically, the The Bear audience skews more female with an average age of 36.6, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Bear fans

Demographic split for The Bear audience in United States
MetricValue
Female58.7%
Male41.3%
Average age36.6
Estimated audience size8,242,507

Audience persona

The typical The Bear fan in United States is more female, around 36.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for The Bear in United States
RegionReachAffinity
California1,091,7941.2×
Texas656,8420.93×
New York567,2971.23×
Florida501,6250.9×
Illinois453,5671.65×
New Jersey351,8161.68×
Pennsylvania305,9861.1×
Ohio242,8060.96×
Michigan236,1151.1×
Arizona236,0371.4×
North Carolina232,7720.94×
Georgia227,4750.9×
Massachusetts223,7991.38×
Virginia200,5831×
Tennessee199,1231.2×
Washington192,3311.16×
Colorado146,5181.13×
Indiana146,4820.97×
Maryland140,7560.99×
Wisconsin136,8971.1×
Missouri133,9061.01×
Minnesota130,7381.11×
Alabama106,9040.93×
Oregon104,7491.11×
South Carolina104,1330.84×
Connecticut97,5651.18×
Kentucky86,4770.84×
Louisiana80,9160.76×
Oklahoma74,2100.81×
Nevada67,9900.85×
Utah64,9350.88×
Kansas62,8480.97×
Iowa62,7220.92×
Arkansas50,3430.74×
Mississippi38,9750.57×
New Hampshire37,9231.17×
Nebraska36,9800.89×
New Mexico36,3220.88×
Idaho35,6170.86×
Maine34,3091.16×
Rhode Island29,5661.13×
Hawaii28,8520.81×
Washington, District of Columbia27,9691.13×
West Virginia24,7540.64×
Delaware21,0820.93×
Montana20,3190.89×
Alaska18,5331.05×
Vermont15,7561.09×
South Dakota12,8560.67×
North Dakota12,1540.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Bear audience
BrandAffinityCategory
Google Maps7.53×Internet & Social Media
Indeed.com7.71×Business & Career
Beetlejuice8.59×Movies & TV
Capital One6.89×Business & Career
Khan Academy11.92×Business & Career
Enterprise Rent-A-Car7.36×Cars & Mobility
Google News6.8×News
Circle K8.05×Shopping
DeviantArt7.53×Internet & Social Media
Apple Store8.05×Shopping
Aaron Rodgers6.46×Sports
Bruce Willis7.29×Movies & TV
Kia Sportage21.01×Cars & Mobility
Diane Keaton6.2×Movies & TV
Elizabeth Olsen12.77×Movies & TV
Google Earth9.11×Internet & Social Media
Nina Dobrev13.23×Movies & TV
CarGurus5.28×Cars & Mobility
ICloud8.39×Technology & Electronics
Emma Stone9.34×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Bear audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.33
ExtroversionTHRILL1.27
Early Adopter MentalityPOWER1.16
Social Media UsageJOY1.13
MindfulnessBALANCE1.01
Pet OwnershipJOY0.99

Worldwide distribution

Worldwide audience distribution share by country for The Bear
CountryShare
United States42.2%
United Kingdom8.9%
Brazil5.9%

See The Bear audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Bear have in United States?

The Bear has an estimated audience of 8,242,507 people in United States, concentrated in California and Texas.

What is the gender split and age of The Bear fans?

58.7% of The Bear fans are female, 41.3% are male, with an average age of 36.6 years.

Which brands do The Bear fans like most?

The Bear fans show strongest brand affinity for Google Maps (7.53×), Indeed.com (7.71×), and Beetlejuice (8.59×) over the country average.

Where do The Bear fans live in United States?

The Bear fans in United States are most concentrated in California (reach 1,091,794), Texas (reach 656,842), and New York (reach 567,297). These three regions account for the largest share of the active audience.

What other brands do The Bear fans also like?

Beyond The Bear itself, the audience over-indexes on Indeed.com (7.71×), Beetlejuice (8.59×), Capital One (6.89×), and Khan Academy (11.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.