The Clarion-Ledger Audience in United States
The Clarion-Ledger has an estimated audience of 437,080 people in United States. 58.4% are female, 41.6% are male, average age 43.4. Top brand affinities: Historic site, Governor of Michigan, Product design, Israel, Pillow.
Top brand affinities include Historic site, Governor of Michigan, Product design, with strongest over-indexing on Historic site (4.81× the country average). Demographically, the The Clarion-Ledger audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of The Clarion-Ledger fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 43.4 |
| Estimated audience size | 437,080 |
Audience persona
The typical The Clarion-Ledger fan in United States is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 4.81× | Arts & Culture |
| Governor of Michigan | 6× | Politics & Society |
| Product design | 1.5× | Business & Career |
| Israel | 1.56× | Travel & Leisure |
| Pillow | 1.59× | Home & Garden |
| Goop | 3.85× | Internet & Social Media |
| Fairy godmother | 5.17× | Literature |
| Hipster | 6.02× | Politics & Society |
| Wok | 3.8× | Food & Beverages |
| Grinch | 2.31× | Movies & TV |
| Vocal harmony | 2.49× | Music & Radio |
| Hibachi | 4.2× | Food & Beverages |
| Kendra Scott | 1.53× | Fashion & Accessoires |
| Google Home | 3.32× | Technology & Electronics |
| Cherish (group) | 5.26× | Music & Radio |
| Mathcore | 3.77× | Music & Radio |
| Elsword | 7.62× | Games |
| headspace | 4.33× | Health |
| El Paso County, Colorado | 5.57× | Travel & Leisure |
| TV Fanatic | 4.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.23 |
| Career Orientation | POWER | 1.2 |
| Price Sensitivity | PREMIUM | 1.19 |
| Need for Security | CONSERVATISM | 1.18 |
| Family Orientation | CONSERVATISM | 1.17 |
| Extroversion | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.3% |
| China | 1.0% |
| India | 0.2% |
See The Clarion-Ledger audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Clarion-Ledger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.