The Family That Preys Audience in United States

The Family That Preys logo

The Family That Preys has an estimated audience of 531,741 people in United States. 46.3% are female, 53.7% are male, average age 32.1. Top regions: Texas, California, Florida. Top brand affinities: Rain Man, American Beauty (1999 film), Meet the Robinsons, Punch-Drunk Love, Napoleon Dynamite.

The average The Family That Preys fan in United States is 32.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Rain Man, American Beauty (1999 film), Meet the Robinsons, with strongest over-indexing on Rain Man (120.83× the country average). Demographically, the The Family That Preys audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of The Family That Preys fans

Demographic split for The Family That Preys audience in United States
MetricValue
Female46.3%
Male53.7%
Average age32.1
Estimated audience size531,741

Audience persona

The typical The Family That Preys fan in United States is balanced, around 32.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Rain Man.

Top regions in United States

Top regions ranked by reach for The Family That Preys in United States
RegionReachAffinity
Texas75,3751.65×
California62,7731.07×
Florida37,2691.04×
New York26,9870.91×
Georgia25,9101.58×
North Carolina22,3361.4×
Illinois19,1381.08×
Ohio16,7601.02×
Pennsylvania16,0910.9×
Michigan14,4321.04×
Virginia14,3341.11×
Alabama13,3091.79×
Arizona13,2941.22×
Tennessee13,2681.24×
New Jersey12,2480.91×
Maryland11,7651.29×
Louisiana11,4861.67×
South Carolina11,3031.41×
Indiana9,9751.03×
Missouri8,6161.01×
Mississippi8,1271.86×
Oklahoma7,9771.35×
Kentucky7,6911.15×
Washington7,4770.7×
Massachusetts7,0160.67×
Colorado6,2430.74×
Arkansas5,9511.36×
Wisconsin5,8150.73×
Nevada5,6411.1×
Minnesota5,2540.69×
Connecticut4,7220.89×
New Mexico4,2531.59×
Kansas4,1921×
Oregon3,8460.63×
Iowa3,2270.74×
Utah2,7760.58×
Hawaii2,6241.15×
West Virginia2,2690.92×
Nebraska2,0710.78×
Idaho1,9130.72×
Delaware1,4841.01×
Washington, District of Columbia1,4680.92×
Rhode Island1,1830.7×
Alaska9890.87×
New Hampshire9260.44×
Montana8720.59×
Maine8410.44×
South Dakota7760.63×
North Dakota7180.66×
Wyoming5350.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Family That Preys audience
BrandAffinityCategory
Rain Man120.83×Movies & TV
American Beauty (1999 film)70.08×Movies & TV
Meet the Robinsons49.17×Movies & TV
Punch-Drunk Love83.82×Movies & TV
Napoleon Dynamite32.57×Movies & TV
Boardwalk Empire50.05×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Kate Beckinsale19.16×Movies & TV
Javier Bardem19.16×Movies & TV
Singer-songwriter5.51×Music & Radio
Daniel Day-Lewis19.16×Movies & TV
Black Panther (film)16.46×Movies & TV
Income tax13.19×Business & Career
Silver Linings Playbook27.52×Movies & TV
Luxury Travel12.88×Travel & Leisure
Megamind14.17×Movies & TV
Guy Ritchie17.94×Movies & TV
Prepackaged meal13.94×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Family That Preys audience
TraitClusterScore
Luxury OrientationPREMIUM3.97
Risk AppetiteTHRILL1.69
Urban LifestyleOPEN1.26
Early Adopter MentalityPOWER1.23
LGBTQ+ IdentityOPEN1.18
SpiritualityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for The Family That Preys
CountryShare
United States55.2%
United Kingdom5.7%
Canada3.8%

See The Family That Preys audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does The Family That Preys have in United States?

The Family That Preys has an estimated audience of 531,741 people in United States, concentrated in Texas and California.

What is the gender split and age of The Family That Preys fans?

46.3% of The Family That Preys fans are female, 53.7% are male, with an average age of 32.1 years.

Which brands do The Family That Preys fans like most?

The Family That Preys fans show strongest brand affinity for Rain Man (120.83×), American Beauty (1999 film) (70.08×), and Meet the Robinsons (49.17×) over the country average.

Where do The Family That Preys fans live in United States?

The Family That Preys fans in United States are most concentrated in Texas (reach 75,375), California (reach 62,773), and Florida (reach 37,269). These three regions account for the largest share of the active audience.

What other brands do The Family That Preys fans also like?

Beyond The Family That Preys itself, the audience over-indexes on American Beauty (1999 film) (70.08×), Meet the Robinsons (49.17×), Punch-Drunk Love (83.82×), and Napoleon Dynamite (32.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Family That Preys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.