Rascasse Audience Intelligence

The Family That Preys Audience in United States

A data profile of the people who buy, follow and care about The Family That Preys in United States — modelled from more than twelve digital signal sources. The Family That Preys has an estimated audience of 635,531 people in United States.

#2714among Movie / TV Show / Series in United States#5913in Movies & TV

The average The Family That Preys fan in United States is 32.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Punch-Drunk Love, Meet the Robinsons, Rain Man, with strongest over-indexing on Punch-Drunk Love (263.12× the country average).

Demographically, the The Family That Preys audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Family That Preys fan in United States is balanced, around 32.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Punch-Drunk Love.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Family That Preys profile in United States.

Audience size
636K
in United States
Gender
46.3%♀
53.7% male
Age
32.1
average years
Country rank
#31718
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+124%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Family That Preys viewers

46.3% are female, 53.7% are male, average age 32.1.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for The Family That Preys audience in United States
MetricValue
Female46.3%
Male53.7%
Average age32.1
Estimated audience size635,531
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the The Family That Preys audience in United States
Age bracketShare%
16-1940%
20-2920%
30-3918%
40-4913%
50+9%
Fig. 04

Worldwide distribution

57.8%

of the worldwide The Family That Preys audience comes from United States.

Worldwide audience distribution share by country for The Family That Preys
CountryShare
United States57.8%
United Kingdom6.1%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Family That Preys audience in United States is strongest.

Fig. 05

Top regions by affinity

The Family That Preys fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~8K1.80×
02Louisiana~10K1.60×
03New Mexico~4K1.60×
04Alabama~10K1.57×
05Texas~70K1.53×
06Georgia~20K1.50×
07South Carolina~10K1.34×
08North Carolina~20K1.33×
09Arkansas~6K1.32×
10Oklahoma~8K1.31×
11Maryland~10K1.28×
12Tennessee~10K1.22×
13Arizona~10K1.17×
14Hawaii~3K1.17×
15Kentucky~7K1.11×
16Delaware~2K1.11×
17Nevada~6K1.09×
18California~60K1.07×
19Virginia~10K1.05×
20Florida~40K1.01×
21Illinois~20K1.01×
22Indiana~10K1.01×
23Kansas~4K1.00×
24West Virginia~2K0.99×
25Ohio~20K0.98×
26Michigan~10K0.98×
27Missouri~8K0.98×
28Washington, District of Columbia~2K0.96×
29Alaska~1K0.93×
30New Jersey~10K0.90×
31Connecticut~5K0.89×
32New York~30K0.87×
33Pennsylvania~20K0.87×
34Wyoming<1K0.86×
35North Dakota<1K0.84×
36Rhode Island~1K0.82×
37Nebraska~2K0.81×
38Idaho~2K0.81×
39South Dakota<1K0.81×
40Wisconsin~6K0.78×
41Iowa~3K0.78×
42Colorado~6K0.77×
43Montana~1K0.77×
44Washington~8K0.74×
45Minnesota~5K0.69×
46Oregon~4K0.69×
47Massachusetts~7K0.67×
48Utah~3K0.67×
49Maine~1K0.64×
50New Hampshire~1K0.63×
Fig. 06

Affinity by region

Affinity by region — The Family That Preys, United States
0.63×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Family That Preys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Family That Preys audience
#·InterestCategoryAffinity×
01Punch-Drunk LoveMovies & TV263.12×
02Meet the RobinsonsMovies & TV138.71×
03Rain ManMovies & TV123.70×
04American Beauty (1999 film)Movies & TV76.44×
05Silver Linings PlaybookMovies & TV48.45×
06Forest WhitakerMovies & TV25.75×
07Black Panther (film)Movies & TV23.18×
08DumboMovies & TV19.16×
09MegamindMovies & TV19.16×
10Armageddon (1998 film)Movies & TV19.16×
11Beverly Hills CopMovies & TV19.16×
12Javier BardemMovies & TV19.07×
13Kate BeckinsaleMovies & TV17.51×
14Guy RitchieMovies & TV14.46×
15CarnivàleMovies & TV13.43×
16Lily-Rose DeppMovies & TV12.30×
17University of Southern CaliforniaBusiness & Career11.53×
18Obsessed (2009 film)Movies & TV6.99×
19Black comedyMovies & TV6.21×
20FedExBusiness & Career3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Family That Preys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Family That Preys audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.62×
Risk AppetiteTHRILL1.45×
SpiritualityBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Family That Preys audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
Pet OwnershipJOY0.83×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Family That Preys have in United States?

The Family That Preys has an estimated audience of 635,531 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Family That Preys viewers?

46.3% of The Family That Preys fans are female, 53.7% are male, with an average age of 32.1 years.

03

Which brands do The Family That Preys fans like most?

The Family That Preys fans show strongest brand affinity for Punch-Drunk Love (263.12×), Meet the Robinsons (138.71×), and Rain Man (123.7×) over the country average.

04

Where do The Family That Preys fans live in United States?

The Family That Preys fans in United States are most concentrated in Texas (reach ~70K), California (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Family That Preys fans also like?

Beyond The Family That Preys itself, the audience over-indexes on Meet the Robinsons (138.71×), Rain Man (123.7×), American Beauty (1999 film) (76.44×), and Silver Linings Playbook (48.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Family That Preys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Family That Preys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →