Rascasse Audience Intelligence

The Independents Audience in United States

A data profile of the people who buy, follow and care about The Independents in United States — modelled from more than twelve digital signal sources. The Independents has an estimated audience of 1,822,503 people in United States.

#28among Punk in United States#2890among Person in United States#1757in Music & Radio

The average The Independents fan in United States is 36.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Britney Spears, Rammstein, Gothic fashion, with strongest over-indexing on Britney Spears (4.13× the country average).

Demographically, the The Independents audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Independents fan in United States is more male, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Britney Spears.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Independents profile in United States.

Audience size
1.8M
in United States
Gender
19.2%♀
80.8% male
Age
36.9
average years
Country rank
#15308
Person in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Independents fans

19.2% are female, 80.8% are male, average age 36.9.

Fig. 02

Gender split

19.2%
Female
80.8%
Male
Demographic split for The Independents audience in United States
MetricValue
Female19.2%
Male80.8%
Average age36.9
Estimated audience size1,822,503
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the The Independents audience in United States
Age bracketShare%
16-1913%
20-2927%
30-3931%
40-4928%
50+1%
Fig. 04

Worldwide distribution

29.1%

of the worldwide The Independents audience comes from United States.

Worldwide audience distribution share by country for The Independents
CountryShare
United Kingdom43.9%
United States29.1%
France3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Independents audience in United States is strongest.

Fig. 05

Top regions by affinity

The Independents fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K3.10×
02New York~200K2.48×
03California~400K2.07×
04Vermont~6K2.05×
05Georgia~100K1.92×
06Maine~10K1.79×
07Nebraska~20K1.78×
08Alaska~5K1.44×
09Oregon~30K1.41×
10Washington~40K1.26×
11Washington, District of Columbia~6K1.18×
12Rhode Island~6K1.15×
13Colorado~30K1.13×
14Wisconsin~30K1.09×
15Connecticut~20K1.06×
16Virginia~40K1.05×
17South Carolina~30K1.04×
18Minnesota~20K0.99×
19New Jersey~40K0.96×
20New Hampshire~6K0.96×
21North Dakota~3K0.91×
22Pennsylvania~50K0.89×
23Nevada~10K0.87×
24Montana~4K0.87×
25New Mexico~7K0.86×
26Idaho~7K0.85×
27Delaware~4K0.85×
28Maryland~20K0.84×
29North Carolina~40K0.82×
30Michigan~40K0.82×
31Texas~100K0.80×
32Arizona~30K0.80×
33Ohio~40K0.79×
34Utah~10K0.79×
35Illinois~40K0.76×
36South Dakota~3K0.75×
37Missouri~20K0.72×
38Kansas~9K0.71×
39Hawaii~5K0.71×
40Louisiana~10K0.67×
41Indiana~20K0.66×
42Iowa~9K0.66×
43Florida~70K0.65×
44West Virginia~5K0.63×
45Oklahoma~10K0.58×
46Mississippi~8K0.56×
47Tennessee~20K0.53×
48Kentucky~10K0.52×
49Arkansas~7K0.52×
50Alabama~10K0.51×
Fig. 06

Affinity by region

Affinity by region — The Independents, United States
0.51×1.00×3.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Independents audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Independents audience
#·InterestCategoryAffinity×
01RammsteinMusic & Radio20.83×
02Depeche ModeMusic & Radio14.06×
03Iron MaidenMusic & Radio11.00×
04Car clubCars & Mobility8.28×
05Nu metalMusic & Radio6.98×
06Gothic fashionFashion & Accessoires5.73×
07Stephen KingLiterature5.50×
08Britney SpearsMusic & Radio4.13×
09Horror moviesMovies & TV2.63×
10Hard rockMusic & Radio2.45×
11RedditInternet & Social Media2.34×
12CocktailFood & Beverages2.09×
13Burger KingFood & Beverages1.91×
14PodcastMusic & Radio1.69×
15BeerFood & Beverages1.60×
16WineFood & Beverages1.60×
17Alcoholic beveragesFood & Beverages1.57×
18BarbecueFood & Beverages1.57×
19SupermanMovies & TV1.51×
20CoffeeFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Independents audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Independents audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.06×
Urban LifestyleOPEN1.54×
IndividualismJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Independents audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.25×
DIY MentalityTHRILL0.52×
Luxury OrientationPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Independents have in United States?

The Independents has an estimated audience of 1,822,503 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Independents fans?

19.2% of The Independents fans are female, 80.8% are male, with an average age of 36.9 years.

03

Which brands do The Independents fans like most?

The Independents fans show strongest brand affinity for Britney Spears (4.13×), Rammstein (20.83×), and Gothic fashion (5.73×) over the country average.

04

Where do The Independents fans live in United States?

The Independents fans in United States are most concentrated in California (reach ~400K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Independents fans also like?

Beyond The Independents itself, the audience over-indexes on Rammstein (20.83×), Gothic fashion (5.73×), Horror movies (2.63×), and Car club (8.28×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Independents. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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