The Lion, the Witch and the Wardrobe Audience in United States
The Lion, the Witch and the Wardrobe has an estimated audience of 510,037 people in United States. 50.1% are female, 49.9% are male, average age 46.4. Top regions: California, Texas, Florida. Top brand affinities: Mamma Mia!, Twin Peaks, Molly Ringwald, Beetlejuice, Diane Keaton.
The average The Lion, the Witch and the Wardrobe fan in United States is 46.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mamma Mia!, Twin Peaks, Molly Ringwald, with strongest over-indexing on Mamma Mia! (20.32× the country average). Demographically, the The Lion, the Witch and the Wardrobe audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy
Demographics of The Lion, the Witch and the Wardrobe fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 46.4 |
| Estimated audience size | 510,037 |
Audience persona
The typical The Lion, the Witch and the Wardrobe fan in United States is balanced, around 46.4 years old, with strong Extroversion tendencies and a notable affinity for Mamma Mia!.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 52,604 | 0.94× |
| Texas | 39,868 | 0.91× |
| Florida | 29,140 | 0.84× |
| New York | 21,839 | 0.77× |
| Ohio | 15,576 | 0.99× |
| North Carolina | 15,538 | 1.01× |
| Pennsylvania | 15,484 | 0.9× |
| Georgia | 14,774 | 0.94× |
| Illinois | 13,997 | 0.82× |
| Virginia | 13,232 | 1.07× |
| Louisiana | 13,231 | 2.01× |
| Michigan | 12,615 | 0.95× |
| Tennessee | 11,861 | 1.16× |
| Washington | 11,056 | 1.08× |
| New Jersey | 9,917 | 0.76× |
| Arizona | 9,859 | 0.95× |
| Indiana | 9,821 | 1.05× |
| Massachusetts | 8,895 | 0.89× |
| Missouri | 8,854 | 1.08× |
| Colorado | 8,076 | 1× |
| Alabama | 8,050 | 1.13× |
| South Carolina | 7,856 | 1.02× |
| Wisconsin | 7,403 | 0.96× |
| Minnesota | 7,345 | 1.01× |
| Maryland | 7,275 | 0.83× |
| Kentucky | 6,880 | 1.08× |
| Oregon | 6,543 | 1.12× |
| Oklahoma | 6,352 | 1.12× |
| Utah | 6,220 | 1.36× |
| Mississippi | 4,506 | 1.07× |
| Arkansas | 4,401 | 1.05× |
| Connecticut | 4,312 | 0.84× |
| Kansas | 4,276 | 1.06× |
| Iowa | 3,836 | 0.91× |
| Nevada | 3,372 | 0.68× |
| Idaho | 3,213 | 1.26× |
| Nebraska | 2,475 | 0.97× |
| New Mexico | 2,324 | 0.91× |
| West Virginia | 2,161 | 0.91× |
| Maine | 2,040 | 1.12× |
| New Hampshire | 2,011 | 1× |
| Washington, District of Columbia | 1,705 | 1.11× |
| Hawaii | 1,596 | 0.73× |
| Montana | 1,564 | 1.11× |
| Rhode Island | 1,431 | 0.88× |
| Alaska | 1,227 | 1.13× |
| South Dakota | 1,182 | 1× |
| North Dakota | 985 | 0.94× |
| Delaware | 941 | 0.67× |
| Vermont | 921 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mamma Mia! | 20.32× | Movies & TV |
| Twin Peaks | 8.43× | Movies & TV |
| Molly Ringwald | 17.1× | Movies & TV |
| Beetlejuice | 4.66× | Movies & TV |
| Diane Keaton | 5.85× | Movies & TV |
| Barnes & Noble | 6.57× | Literature |
| Dumb and Dumber | 14.38× | Movies & TV |
| Jack Nicholson | 10.97× | Movies & TV |
| Scooby-Doo | 4.18× | Movies & TV |
| Toni Collette | 14.83× | Movies & TV |
| Kia Sportage | 15.9× | Cars & Mobility |
| Jennifer Love Hewitt | 8.8× | Movies & TV |
| Superman | 2.02× | Movies & TV |
| Gossip Girl | 9.92× | Movies & TV |
| Google Maps | 2.84× | Internet & Social Media |
| Indeed.com | 2.77× | Business & Career |
| Supernatural (U.S. TV series) | 7.89× | Movies & TV |
| Capital One | 2.55× | Business & Career |
| Aaron Rodgers | 4.08× | Sports |
| Nicole Kidman | 5.38× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.43 |
| Early Adopter Mentality | POWER | 1.24 |
| Tradition | CONSERVATISM | 1.23 |
| Mindfulness | BALANCE | 1.22 |
| Patriotism | CONSERVATISM | 1.22 |
| Indulgence | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.2% |
| United Kingdom | 27.8% |
| Germany | 4.5% |
See The Lion, the Witch and the Wardrobe audiences in other countries
- The Lion, the Witch and the Wardrobe — Germany
- The Lion, the Witch and the Wardrobe — United Kingdom
- The Lion, the Witch and the Wardrobe — France
- The Lion, the Witch and the Wardrobe — Italy
- The Lion, the Witch and the Wardrobe — Spain
- The Lion, the Witch and the Wardrobe — Brazil
- The Lion, the Witch and the Wardrobe — Japan
- The Lion, the Witch and the Wardrobe — South Korea
- The Lion, the Witch and the Wardrobe — India
More Fantasy audiences in United States
- Frankenstein (8,891,655)
- Final Fantasy (7,798,742)
- The Lord of the Rings (4,796,964)
- Wizards (film) (3,077,867)
- Descendants (2015 film) (2,477,428)
Frequently asked questions
How many fans does The Lion, the Witch and the Wardrobe have in United States?
The Lion, the Witch and the Wardrobe has an estimated audience of 510,037 people in United States, concentrated in California and Texas.
What is the gender split and age of The Lion, the Witch and the Wardrobe fans?
50.1% of The Lion, the Witch and the Wardrobe fans are female, 49.9% are male, with an average age of 46.4 years.
Which brands do The Lion, the Witch and the Wardrobe fans like most?
The Lion, the Witch and the Wardrobe fans show strongest brand affinity for Mamma Mia! (20.32×), Twin Peaks (8.43×), and Molly Ringwald (17.1×) over the country average.
Where do The Lion, the Witch and the Wardrobe fans live in United States?
The Lion, the Witch and the Wardrobe fans in United States are most concentrated in California (reach 52,604), Texas (reach 39,868), and Florida (reach 29,140). These three regions account for the largest share of the active audience.
What other brands do The Lion, the Witch and the Wardrobe fans also like?
Beyond The Lion, the Witch and the Wardrobe itself, the audience over-indexes on Twin Peaks (8.43×), Molly Ringwald (17.1×), Beetlejuice (4.66×), and Diane Keaton (5.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Lion, the Witch and the Wardrobe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.