Rascasse Audience Intelligence

The Lion, the Witch and the Wardrobe Audience in United States

Name: The Lion, the Witch and the Wardrobe — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about The Lion, the Witch and the Wardrobe in United States — modelled from more than twelve digital signal sources. The Lion, the Witch and the Wardrobe has an estimated audience of 513,422 people in United States.

#24among Fantasy in United States #3163among Movie / TV Show / Series in United States #6716in Movies & TV

The average The Lion, the Witch and the Wardrobe fan in United States is 46.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jennifer Love Hewitt, Mamma Mia!, Molly Ringwald, with strongest over-indexing on Jennifer Love Hewitt (12.5× the country average).

Demographically, the The Lion, the Witch and the Wardrobe audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Lion, the Witch and the Wardrobe fan in United States is balanced, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Jennifer Love Hewitt.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Lion, the Witch and the Wardrobe profile in United States.

Audience size

513K

in United States

Gender

50.1%♀

49.9% male

Age

46.4

average years

Country rank

#36084

Movie / TV Show / Series in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of The Lion, the Witch and the Wardrobe viewers

50.1% are female, 49.9% are male, average age 46.4.

Fig. 02

Gender split

50.1%

Female

49.9%

Male

Demographic split for The Lion, the Witch and the Wardrobe audience in United States
Metric	Value
Female	50.1%
Male	49.9%
Average age	46.4
Estimated audience size	513,422

Fig. 03

Age distribution

Age distribution of the The Lion, the Witch and the Wardrobe audience in United States
Age bracket	Share	%
16-19		7%
20-29		11%
30-39		19%
40-49		27%
50+		36%

Fig. 04

Worldwide distribution

54.9%

of the worldwide The Lion, the Witch and the Wardrobe audience comes from United States.

Worldwide audience distribution share by country for The Lion, the Witch and the Wardrobe
Country	Share
United States	54.9%
United Kingdom	26.7%
Germany	4.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Lion, the Witch and the Wardrobe audience in United States is strongest.

Fig. 05

Top regions by affinity

The Lion, the Witch and the Wardrobe fans by region: top regions in United States
#	Region	Reach	×
01	Louisiana	~10K	2.13×
02	Utah	~6K	1.27×
03	Alabama	~9K	1.22×
04	Idaho	~3K	1.22×
05	Alaska	~1K	1.22×
06	Oklahoma	~7K	1.16×
07	Tennessee	~10K	1.13×
08	Montana	~2K	1.13×
09	Missouri	~9K	1.11×
10	Kentucky	~7K	1.11×
11	Arkansas	~5K	1.10×
12	Mississippi	~5K	1.09×
13	Kansas	~4K	1.09×
14	Indiana	~10K	1.07×
15	Oregon	~6K	1.07×
16	Nebraska	~3K	1.06×
17	Maine	~2K	1.06×
18	South Carolina	~8K	1.05×
19	Vermont	<1K	1.05×
20	North Carolina	~20K	1.02×
21	South Dakota	~1K	1.01×
22	Washington	~10K	1.00×
23	Virginia	~10K	0.99×
24	Minnesota	~7K	0.99×
25	West Virginia	~2K	0.98×
26	New Hampshire	~2K	0.98×
27	North Dakota	~1K	0.98×
28	Ohio	~20K	0.97×
29	Colorado	~8K	0.96×
30	Wisconsin	~7K	0.96×
31	Texas	~40K	0.94×
32	Georgia	~10K	0.93×
33	Rhode Island	~2K	0.93×
34	Washington, District of Columbia	~1K	0.93×
35	Iowa	~4K	0.92×
36	New Mexico	~2K	0.92×
37	California	~50K	0.91×
38	Arizona	~9K	0.91×
39	Michigan	~10K	0.90×
40	Pennsylvania	~10K	0.87×
41	Massachusetts	~8K	0.84×
42	Connecticut	~4K	0.83×
43	Illinois	~10K	0.81×
44	Maryland	~7K	0.80×
45	Hawaii	~2K	0.80×
46	Florida	~30K	0.79×
47	Delaware	~1K	0.78×
48	New Jersey	~10K	0.74×
49	Nevada	~4K	0.72×
50	New York	~20K	0.70×

Affinity by region — The Lion, the Witch and the Wardrobe, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Lion, the Witch and the Wardrobe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Lion, the Witch and the Wardrobe audience
#	Interest	Category	×
01	Mamma Mia!	Movies & TV	17.10×
02	Molly Ringwald	Movies & TV	17.10×
03	Jennifer Love Hewitt	Movies & TV	12.50×
04	Toni Collette	Movies & TV	11.21×
05	24 (TV series)	Movies & TV	10.64×
06	Rosario Dawson	Movies & TV	9.52×
07	Dumb and Dumber	Movies & TV	9.22×
08	Gossip Girl	Movies & TV	8.09×
09	Jack Nicholson	Movies & TV	8.03×
10	Desperate Housewives	Movies & TV	7.34×
11	James Franco	Movies & TV	6.75×
12	Barnes & Noble	Literature	6.27×
13	Supernatural (U.S. TV series)	Movies & TV	6.14×
14	David Harbour	Movies & TV	5.39×
15	Sex and the City	Movies & TV	4.43×
16	Twin Peaks	Movies & TV	4.32×
17	Drudge Report	Sports	3.78×
18	Diane Keaton	Movies & TV	3.05×
19	Beetlejuice	Movies & TV	2.55×
20	Superman	Movies & TV	2.09×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Lion, the Witch and the Wardrobe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by The Lion, the Witch and the Wardrobe audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.70×
Early Adopter Mentality	POWER	1.27×
Community Orientation	OPEN	1.25×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by The Lion, the Witch and the Wardrobe audience · Rather not
Trait	Cluster	Score
Family Orientation	CONSERVATISM	0.77×
Quality Awareness	PREMIUM	0.77×
Luxury Orientation	PREMIUM	0.84×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does The Lion, the Witch and the Wardrobe have in United States?

The Lion, the Witch and the Wardrobe has an estimated audience of 513,422 people in United States, concentrated in California and Texas.

What is the gender split and age of The Lion, the Witch and the Wardrobe viewers?

50.1% of The Lion, the Witch and the Wardrobe fans are female, 49.9% are male, with an average age of 46.4 years.

Which brands do The Lion, the Witch and the Wardrobe fans like most?

The Lion, the Witch and the Wardrobe fans show strongest brand affinity for Jennifer Love Hewitt (12.5×), Mamma Mia! (17.1×), and Molly Ringwald (17.1×) over the country average.

Where do The Lion, the Witch and the Wardrobe fans live in United States?

The Lion, the Witch and the Wardrobe fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do The Lion, the Witch and the Wardrobe fans also like?

Beyond The Lion, the Witch and the Wardrobe itself, the audience over-indexes on Mamma Mia! (17.1×), Molly Ringwald (17.1×), Barnes & Noble (6.27×), and Superman (2.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fantasy audiences in United States

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Final Fantasy (7,803,080)
The Lord of the Rings (4,808,819)
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Descendants (2015 film) (2,498,467)

See The Lion, the Witch and the Wardrobe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Lion, the Witch and the Wardrobe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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