Rascasse Audience Intelligence

The Little Gym Target Market in United States

A data profile of the people who buy, follow and care about The Little Gym in United States — modelled from more than twelve digital signal sources. The Little Gym has an estimated audience of 529,236 people in United States.

#3634among Brand in United States#554in Kids & Family

The average The Little Gym fan in United States is 36.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, North Carolina, New Jersey.

Top brand affinities include Chuck E. Cheese's, Digital camera, Five Below, with strongest over-indexing on Chuck E. Cheese's (14.46× the country average).

Demographically, the The Little Gym audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Little Gym fan in United States is more female, around 36.3 years old, with strong Family Orientation tendencies and a notable affinity for Chuck E. Cheese's.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Little Gym profile in United States.

Audience size
529K
in United States
Gender
67.1%♀
32.9% male
Age
36.3
average years
Country rank
#35464
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Little Gym

67.1% are female, 32.9% are male, average age 36.3.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for The Little Gym audience in United States
MetricValue
Female67.1%
Male32.9%
Average age36.3
Estimated audience size529,236
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the The Little Gym audience in United States
Age bracketShare%
16-1922%
20-2925%
30-3924%
40-4916%
50+14%
Fig. 04

Worldwide distribution

72.2%

of the worldwide The Little Gym audience comes from United States.

Worldwide audience distribution share by country for The Little Gym
CountryShare
United States72.2%
United Kingdom5.3%
India4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Little Gym audience in United States is strongest.

Fig. 05

Top regions by affinity

The Little Gym customers by region in United States
#RegionReachAffinity×
01New Jersey~40K2.86×
02New Mexico~7K2.52×
03North Carolina~40K2.42×
04South Carolina~20K2.35×
05Texas~100K2.27×
06Idaho~6K2.18×
07Arkansas~9K2.15×
08Colorado~20K2.14×
09Virginia~30K2.09×
10Washington~20K1.99×
11Arizona~20K1.95×
12Georgia~30K1.94×
13Maine~3K1.66×
14Washington, District of Columbia~2K1.49×
15Massachusetts~10K1.25×
16New York~40K1.24×
17Ohio~20K1.21×
18Pennsylvania~20K1.12×
19Tennessee~10K1.06×
20Louisiana~7K1.02×
21Missouri~8K1.01×
22Maryland~9K0.99×
23Utah~4K0.94×
24Oregon~6K0.93×
25Kansas~4K0.88×
26Kentucky~5K0.83×
27South Dakota<1K0.83×
28Alaska<1K0.83×
29North Dakota<1K0.83×
30Vermont<1K0.82×
31Montana~1K0.80×
32Iowa~3K0.79×
33Hawaii~2K0.78×
34Florida~30K0.75×
35Delaware~1K0.72×
36Wisconsin~5K0.69×
37California~40K0.66×
38Nebraska~2K0.66×
39Minnesota~5K0.64×
40Rhode Island~1K0.64×
41Alabama~5K0.63×
42West Virginia~1K0.62×
43Mississippi~3K0.61×
44New Hampshire~1K0.61×
45Oklahoma~3K0.58×
46Nevada~3K0.54×
47Illinois~9K0.50×
48Connecticut~2K0.47×
49Indiana~4K0.40×
50Michigan~4K0.33×
Fig. 06

Affinity by region

Affinity by region — The Little Gym, United States
0.33×1.00×2.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Little Gym audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Little Gym audience
#·InterestCategoryAffinity×
01Kiddie AcademyKids & Family45.26×
02Grigor DimitrovSports30.51×
03Common Sense MediaPolitics & Society23.42×
04Mary Elizabeth WinsteadMovies & TV15.83×
05XPO LogisticsBusiness & Career15.12×
06Chuck E. Cheese'sFood & Beverages14.46×
07Digital cameraTechnology & Electronics10.02×
08Dave & Buster'sFood & Beverages6.81×
09Dance studioSports5.53×
10Five BelowShopping4.99×
11Child developmentBusiness & Career4.90×
12Discount storesShopping4.04×
13Children's clothingFashion & Accessoires3.77×
14Mortgage loansBusiness & Career3.53×
15Shopping mallsShopping3.53×
16IKEAHome & Garden3.13×
17Musical instrumentMusic & Radio2.85×
18PinterestInternet & Social Media2.77×
19Organic foodFood & Beverages2.66×
20FurnitureHome & Garden2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Little Gym audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Little Gym audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.55×
Convenience OrientationPREMIUM2.14×
Price SensitivityPREMIUM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Little Gym audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.77×
TraditionCONSERVATISM0.77×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Little Gym's target market in United States?

The Little Gym's target market in United States covers an estimated 529,236 people, concentrated in Texas and North Carolina.

02

What is the gender split and age of The Little Gym customers?

67.1% of the The Little Gym audience are female, 32.9% are male, with an average age of 36.3 years.

03

Which brands do The Little Gym fans like most?

The Little Gym fans show strongest brand affinity for Chuck E. Cheese's (14.46×), Digital camera (10.02×), and Five Below (4.99×) over the country average.

04

Where do The Little Gym fans live in United States?

The Little Gym fans in United States are most concentrated in Texas (reach ~100K), North Carolina (reach ~40K), and New Jersey (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Little Gym fans also like?

Beyond The Little Gym itself, the audience over-indexes on Digital camera (10.02×), Five Below (4.99×), Kiddie Academy (45.26×), and Mortgage loans (3.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See The Little Gym audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Little Gym. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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