The Little Gym Audience in United States

The Little Gym has an estimated audience of 520,952 people in United States. 67.1% are female, 32.9% are male, average age 36.3. Top regions: Texas, California, North Carolina. Top brand affinities: Saving, Fat Albert (film), JDSU, Kay Arthur, Mothercare.
The average The Little Gym fan in United States is 36.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, North Carolina. Top brand affinities include Saving, Fat Albert (film), JDSU, with strongest over-indexing on Saving (2.85× the country average). Demographically, the The Little Gym audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of The Little Gym fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 36.3 |
| Estimated audience size | 520,952 |
Audience persona
The typical The Little Gym fan in United States is more female, around 36.3 years old, with strong Family Orientation tendencies and a notable affinity for Saving.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 112,339 | 2.51× |
| California | 39,754 | 0.69× |
| North Carolina | 39,556 | 2.52× |
| New Jersey | 39,468 | 2.98× |
| New York | 37,829 | 1.3× |
| Georgia | 27,809 | 1.73× |
| Virginia | 24,075 | 1.9× |
| Washington | 22,572 | 2.16× |
| Florida | 21,452 | 0.61× |
| South Carolina | 19,791 | 2.53× |
| Arizona | 19,506 | 1.83× |
| Ohio | 19,481 | 1.21× |
| Pennsylvania | 19,009 | 1.08× |
| Colorado | 17,435 | 2.12× |
| Massachusetts | 13,419 | 1.31× |
| Tennessee | 9,786 | 0.94× |
| Missouri | 9,609 | 1.14× |
| Arkansas | 9,270 | 2.16× |
| Maryland | 9,051 | 1.01× |
| Illinois | 7,556 | 0.44× |
| Louisiana | 7,220 | 1.07× |
| New Mexico | 7,015 | 2.69× |
| Idaho | 6,238 | 2.39× |
| Kentucky | 5,764 | 0.88× |
| Oregon | 5,475 | 0.92× |
| Utah | 5,065 | 1.09× |
| Minnesota | 4,778 | 0.64× |
| Alabama | 4,236 | 0.58× |
| Wisconsin | 3,837 | 0.49× |
| Kansas | 3,680 | 0.9× |
| Oklahoma | 3,195 | 0.55× |
| Michigan | 3,114 | 0.23× |
| Indiana | 2,922 | 0.31× |
| Maine | 2,726 | 1.46× |
| Washington, District of Columbia | 2,492 | 1.59× |
| Connecticut | 1,233 | 0.24× |
| Delaware | 937 | 0.65× |
| West Virginia | 746 | 0.31× |
| Mississippi | 598 | 0.14× |
| New Hampshire | 563 | 0.27× |
| Rhode Island | 523 | 0.32× |
| Nevada | 486 | 0.1× |
| Iowa | 410 | 0.1× |
| Nebraska | 235 | 0.09× |
| Hawaii | 167 | 0.07× |
| Alaska | 151 | 0.14× |
| Montana | 143 | 0.1× |
| South Dakota | 130 | 0.11× |
| Vermont | 129 | 0.14× |
| North Dakota | 127 | 0.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 2.85× | Business & Career |
| Fat Albert (film) | 7.96× | Movies & TV |
| JDSU | 2.59× | Business & Career |
| Kay Arthur | 15.83× | Literature |
| Mothercare | 2.1× | Kids & Family |
| Home staging | 2.78× | Home & Garden |
| lysa terkeurst | 6.79× | Literature |
| Cachorro | 2.76× | Pets & Animals |
| Necktie | 2.44× | Fashion & Accessoires |
| Berenstain Bears | 3.8× | Literature |
| WFTS-TV | 2.84× | Movies & TV |
| Fox & Friends | 1.91× | Movies & TV |
| edureka | 12.83× | Business & Career |
| Hatley | 14.03× | Fashion & Accessoires |
| English literature | 2.33× | Literature |
| Solo climbing | 2.29× | Sports |
| WESH 2 News | 1.62× | Movies & TV |
| Nebraska Cornhuskers | 2.54× | Sports |
| JibJab | 1.71× | Internet & Social Media |
| Kihei, Hawaii | 8.18× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.83 |
| Creativity | OPEN | 1.28 |
| Design Affinity | PREMIUM | 1.27 |
| Healthy Lifestyle | BALANCE | 1.23 |
| DIY Mentality | THRILL | 1.21 |
| Price Sensitivity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.3% |
| United Kingdom | 5.3% |
| India | 4.4% |
See The Little Gym audiences in other countries
More Kids & Family audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does The Little Gym have in United States?
The Little Gym has an estimated audience of 520,952 people in United States, concentrated in Texas and California.
What is the gender split and age of The Little Gym fans?
67.1% of The Little Gym fans are female, 32.9% are male, with an average age of 36.3 years.
Which brands do The Little Gym fans like most?
The Little Gym fans show strongest brand affinity for Saving (2.85×), Fat Albert (film) (7.96×), and JDSU (2.59×) over the country average.
Where do The Little Gym fans live in United States?
The Little Gym fans in United States are most concentrated in Texas (reach 112,339), California (reach 39,754), and North Carolina (reach 39,556). These three regions account for the largest share of the active audience.
What other brands do The Little Gym fans also like?
Beyond The Little Gym itself, the audience over-indexes on Fat Albert (film) (7.96×), JDSU (2.59×), Kay Arthur (15.83×), and Mothercare (2.1×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Little Gym. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.