The Little Gym Audience in United States

The Little Gym logo

The Little Gym has an estimated audience of 520,952 people in United States. 67.1% are female, 32.9% are male, average age 36.3. Top regions: Texas, California, North Carolina. Top brand affinities: Saving, Fat Albert (film), JDSU, Kay Arthur, Mothercare.

The average The Little Gym fan in United States is 36.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, North Carolina. Top brand affinities include Saving, Fat Albert (film), JDSU, with strongest over-indexing on Saving (2.85× the country average). Demographically, the The Little Gym audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of The Little Gym fans

Demographic split for The Little Gym audience in United States
MetricValue
Female67.1%
Male32.9%
Average age36.3
Estimated audience size520,952

Audience persona

The typical The Little Gym fan in United States is more female, around 36.3 years old, with strong Family Orientation tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for The Little Gym in United States
RegionReachAffinity
Texas112,3392.51×
California39,7540.69×
North Carolina39,5562.52×
New Jersey39,4682.98×
New York37,8291.3×
Georgia27,8091.73×
Virginia24,0751.9×
Washington22,5722.16×
Florida21,4520.61×
South Carolina19,7912.53×
Arizona19,5061.83×
Ohio19,4811.21×
Pennsylvania19,0091.08×
Colorado17,4352.12×
Massachusetts13,4191.31×
Tennessee9,7860.94×
Missouri9,6091.14×
Arkansas9,2702.16×
Maryland9,0511.01×
Illinois7,5560.44×
Louisiana7,2201.07×
New Mexico7,0152.69×
Idaho6,2382.39×
Kentucky5,7640.88×
Oregon5,4750.92×
Utah5,0651.09×
Minnesota4,7780.64×
Alabama4,2360.58×
Wisconsin3,8370.49×
Kansas3,6800.9×
Oklahoma3,1950.55×
Michigan3,1140.23×
Indiana2,9220.31×
Maine2,7261.46×
Washington, District of Columbia2,4921.59×
Connecticut1,2330.24×
Delaware9370.65×
West Virginia7460.31×
Mississippi5980.14×
New Hampshire5630.27×
Rhode Island5230.32×
Nevada4860.1×
Iowa4100.1×
Nebraska2350.09×
Hawaii1670.07×
Alaska1510.14×
Montana1430.1×
South Dakota1300.11×
Vermont1290.14×
North Dakota1270.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Little Gym audience
BrandAffinityCategory
Saving2.85×Business & Career
Fat Albert (film)7.96×Movies & TV
JDSU2.59×Business & Career
Kay Arthur15.83×Literature
Mothercare2.1×Kids & Family
Home staging2.78×Home & Garden
lysa terkeurst6.79×Literature
Cachorro2.76×Pets & Animals
Necktie2.44×Fashion & Accessoires
Berenstain Bears3.8×Literature
WFTS-TV2.84×Movies & TV
Fox & Friends1.91×Movies & TV
edureka12.83×Business & Career
Hatley14.03×Fashion & Accessoires
English literature2.33×Literature
Solo climbing2.29×Sports
WESH 2 News1.62×Movies & TV
Nebraska Cornhuskers2.54×Sports
JibJab1.71×Internet & Social Media
Kihei, Hawaii8.18×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Little Gym audience
TraitClusterScore
Family OrientationCONSERVATISM1.83
CreativityOPEN1.28
Design AffinityPREMIUM1.27
Healthy LifestyleBALANCE1.23
DIY MentalityTHRILL1.21
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for The Little Gym
CountryShare
United States72.3%
United Kingdom5.3%
India4.4%

See The Little Gym audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does The Little Gym have in United States?

The Little Gym has an estimated audience of 520,952 people in United States, concentrated in Texas and California.

What is the gender split and age of The Little Gym fans?

67.1% of The Little Gym fans are female, 32.9% are male, with an average age of 36.3 years.

Which brands do The Little Gym fans like most?

The Little Gym fans show strongest brand affinity for Saving (2.85×), Fat Albert (film) (7.96×), and JDSU (2.59×) over the country average.

Where do The Little Gym fans live in United States?

The Little Gym fans in United States are most concentrated in Texas (reach 112,339), California (reach 39,754), and North Carolina (reach 39,556). These three regions account for the largest share of the active audience.

What other brands do The Little Gym fans also like?

Beyond The Little Gym itself, the audience over-indexes on Fat Albert (film) (7.96×), JDSU (2.59×), Kay Arthur (15.83×), and Mothercare (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Little Gym. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.