Rascasse Audience Intelligence

The Living Daylights Audience in United States

A data profile of the people who buy, follow and care about The Living Daylights in United States — modelled from more than twelve digital signal sources. The Living Daylights has an estimated audience of 278,297 people in United States.

#143among Action in United States#4486among Movie / TV Show / Series in United States#9027in Movies & TV

The average The Living Daylights fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Spectre (2015 film), Jesse Eisenberg, Molly Ringwald, with strongest over-indexing on Spectre (2015 film) (51.63× the country average).

Demographically, the The Living Daylights audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Living Daylights fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Spectre (2015 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Living Daylights profile in United States.

Audience size
278K
in United States
Gender
35.0%♀
65.0% male
Age
37.4
average years
Country rank
#50221
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Living Daylights viewers

35.0% are female, 65.0% are male, average age 37.4.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for The Living Daylights audience in United States
MetricValue
Female35.0%
Male65.0%
Average age37.4
Estimated audience size278,297
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the The Living Daylights audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3918%
40-4922%
50+16%
Fig. 04

Worldwide distribution

34.7%

of the worldwide The Living Daylights audience comes from United States.

Worldwide audience distribution share by country for The Living Daylights
CountryShare
United States34.7%
United Kingdom15.1%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Living Daylights audience in United States is strongest.

Fig. 05

Top regions by affinity

The Living Daylights fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~4K1.21×
02Montana<1K1.21×
03New Hampshire~1K1.18×
04Washington~6K1.17×
05Utah~3K1.14×
06Wisconsin~4K1.12×
07Idaho~1K1.12×
08Vermont<1K1.12×
09Minnesota~4K1.11×
10Missouri~5K1.10×
11Maine~1K1.10×
12Colorado~4K1.06×
13Alaska<1K1.05×
14Kansas~2K1.04×
15Pennsylvania~9K1.03×
16Illinois~9K1.03×
17Massachusetts~5K1.03×
18Rhode Island<1K1.02×
19Washington, District of Columbia<1K1.02×
20Virginia~6K1.01×
21Tennessee~5K1.01×
22Kentucky~3K1.01×
23Iowa~2K1.01×
24Ohio~8K1.00×
25Indiana~5K1.00×
26Connecticut~3K1.00×
27Arkansas~2K1.00×
28Oklahoma~3K0.99×
29Nebraska~1K0.99×
30Michigan~7K0.98×
31South Dakota<1K0.98×
32North Dakota<1K0.97×
33West Virginia~1K0.96×
34Alabama~3K0.95×
35North Carolina~7K0.94×
36Maryland~4K0.94×
37South Carolina~4K0.93×
38New Mexico~1K0.93×
39Delaware<1K0.93×
40New Jersey~6K0.92×
41New York~10K0.91×
42Nevada~2K0.91×
43Georgia~7K0.90×
44Arizona~5K0.89×
45California~30K0.88×
46Florida~20K0.87×
47Louisiana~3K0.85×
48Mississippi~2K0.84×
49Hawaii<1K0.83×
50Texas~20K0.79×
Fig. 06

Affinity by region

Affinity by region — The Living Daylights, United States
0.79×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Living Daylights audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Living Daylights audience
#·InterestCategoryAffinity×
01Spectre (2015 film)Movies & TV51.63×
02SkyfallMovies & TV25.33×
03Jesse EisenbergMovies & TV20.00×
04malwarebytesTechnology & Electronics20.00×
05Germany national football teamSports20.00×
06FC Schalke 04Sports20.00×
07Robert LewandowskiSports20.00×
08Fernando AlonsoSports20.00×
09Ayrton SennaSports20.00×
10Daniel RicciardoSports20.00×
11Molly RingwaldMovies & TV19.18×
12Ice Hockey World ChampionshipsSports11.46×
13Christian SlaterMovies & TV10.93×
14Jennifer Love HewittMovies & TV10.68×
15International educationBusiness & Career9.47×
16AMC (TV channel)Movies & TV7.98×
17Halloween costumeKids & Family6.17×
18Winona RyderMovies & TV5.92×
19Antique carCars & Mobility5.76×
20FIFA World CupSports2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Living Daylights audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Living Daylights audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.60×
Community OrientationOPEN1.58×
Need for SecurityCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Living Daylights audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.79×
CreativityOPEN0.81×
Sports ActivityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Living Daylights have in United States?

The Living Daylights has an estimated audience of 278,297 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Living Daylights viewers?

35.0% of The Living Daylights fans are female, 65.0% are male, with an average age of 37.4 years.

03

Which brands do The Living Daylights fans like most?

The Living Daylights fans show strongest brand affinity for Spectre (2015 film) (51.63×), Jesse Eisenberg (20×), and Molly Ringwald (19.18×) over the country average.

04

Where do The Living Daylights fans live in United States?

The Living Daylights fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Living Daylights fans also like?

Beyond The Living Daylights itself, the audience over-indexes on Jesse Eisenberg (20×), Molly Ringwald (19.18×), AMC (TV channel) (7.98×), and Jennifer Love Hewitt (10.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Living Daylights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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