The Living Daylights Audience in United States

The Living Daylights logo

The Living Daylights has an estimated audience of 260,913 people in United States. 35.0% are female, 65.0% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Skyfall, Molly Ringwald, Singer-songwriter.

The average The Living Daylights fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Skyfall, with strongest over-indexing on Autism Awareness (13.48× the country average). Demographically, the The Living Daylights audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of The Living Daylights fans

Demographic split for The Living Daylights audience in United States
MetricValue
Female35.0%
Male65.0%
Average age37.4
Estimated audience size260,913

Audience persona

The typical The Living Daylights fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for The Living Daylights in United States
RegionReachAffinity
California26,0230.91×
Texas17,3280.77×
Florida15,5740.88×
New York14,4560.99×
Illinois9,8741.14×
Pennsylvania9,5781.09×
Ohio8,5281.06×
North Carolina7,8451×
Georgia7,2710.9×
Virginia6,9171.09×
Michigan6,8651.01×
Washington6,2311.19×
New Jersey6,1650.93×
Massachusetts5,6111.09×
Tennessee5,3711.03×
Indiana4,8871.03×
Missouri4,8581.16×
Colorado4,5891.12×
Arizona4,5430.85×
Wisconsin4,5291.15×
Minnesota4,2361.13×
Maryland4,1920.93×
Oregon3,7711.26×
South Carolina3,6040.92×
Alabama3,3770.93×
Kentucky3,3591.03×
Oklahoma2,8270.98×
Connecticut2,7031.03×
Louisiana2,6690.79×
Utah2,6671.14×
Nevada2,3050.91×
Kansas2,2371.09×
Iowa2,1240.99×
Arkansas2,0370.95×
Mississippi1,5510.72×
Idaho1,4781.13×
New Hampshire1,2961.26×
Nebraska1,1680.89×
Maine1,0631.14×
West Virginia1,0580.87×
New Mexico9720.74×
Rhode Island9081.09×
Montana8841.22×
Hawaii8600.77×
Washington, District of Columbia8381.07×
Alaska5971.07×
Delaware5460.76×
South Dakota5380.89×
Vermont5011.09×
North Dakota4770.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Living Daylights audience
BrandAffinityCategory
Autism Awareness13.48×Health
Diabetes mellitus awareness8.93×Health
Skyfall41.2×Movies & TV
Molly Ringwald20×Movies & TV
Singer-songwriter4.23×Music & Radio
Microblogging9.21×Technology & Electronics
Spectre (2015 film)43.33×Movies & TV
CarGurus5.29×Cars & Mobility
Aaron Rodgers5.74×Sports
Google Maps3.37×Internet & Social Media
AMC (TV channel)7.21×Movies & TV
Charles Leclerc14.43×Sports
Capital One3.39×Business & Career
Dumb and Dumber14.22×Movies & TV
Kia Sportage17.25×Cars & Mobility
FC Bayern Munich5.68×Sports
malwarebytes20×Technology & Electronics
Income tax9.56×Business & Career
Beetlejuice3.76×Movies & TV
Diane Keaton4.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Living Daylights audience
TraitClusterScore
PatriotismCONSERVATISM1.77
LGBTQ+ IdentityOPEN1.57
Early Adopter MentalityPOWER1.48
Risk AppetiteTHRILL1.46
Luxury OrientationPREMIUM1.41
Need for SecurityCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for The Living Daylights
CountryShare
United States36.5%
United Kingdom16.5%
Netherlands5.4%

See The Living Daylights audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does The Living Daylights have in United States?

The Living Daylights has an estimated audience of 260,913 people in United States, concentrated in California and Texas.

What is the gender split and age of The Living Daylights fans?

35.0% of The Living Daylights fans are female, 65.0% are male, with an average age of 37.4 years.

Which brands do The Living Daylights fans like most?

The Living Daylights fans show strongest brand affinity for Autism Awareness (13.48×), Diabetes mellitus awareness (8.93×), and Skyfall (41.2×) over the country average.

Where do The Living Daylights fans live in United States?

The Living Daylights fans in United States are most concentrated in California (reach 26,023), Texas (reach 17,328), and Florida (reach 15,574). These three regions account for the largest share of the active audience.

What other brands do The Living Daylights fans also like?

Beyond The Living Daylights itself, the audience over-indexes on Diabetes mellitus awareness (8.93×), Skyfall (41.2×), Molly Ringwald (20×), and Singer-songwriter (4.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Living Daylights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.