The Magnificent Seven Audience in United States

The Magnificent Seven has an estimated audience of 612,538 people in United States. 29.3% are female, 70.7% are male, average age 49.0. Top regions: California, Texas, Florida. Top brand affinities: Sam Elliott, The Book of Eli, Clint Eastwood, Paul Newman, The Man from U.N.C.L.E..

The average The Magnificent Seven fan in United States is 49.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sam Elliott, The Book of Eli, Clint Eastwood, with strongest over-indexing on Sam Elliott (59.43× the country average). Demographically, the The Magnificent Seven audience skews more male with an average age of 49.0, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

Demographics of The Magnificent Seven fans

Demographic split for The Magnificent Seven audience in United States
MetricValue
Female29.3%
Male70.7%
Average age49.0
Estimated audience size612,538

Audience persona

The typical The Magnificent Seven fan in United States is more male, around 49.0 years old, with strong Patriotism tendencies and a notable affinity for Sam Elliott.

Top regions in United States

Top regions ranked by reach for The Magnificent Seven in United States
RegionReachAffinity
California66,4070.99×
Texas56,7161.08×
Florida36,7790.89×
New York26,4020.77×
Illinois19,6890.96×
North Carolina19,4841.06×
Ohio18,8231×
Georgia18,1840.96×
Pennsylvania17,5190.85×
Michigan15,0870.94×
Tennessee13,7971.12×
Arizona13,4511.08×
Virginia12,9560.87×
Missouri12,4101.26×
Washington12,0500.98×
Indiana11,7481.05×
New Jersey10,9690.7×
Wisconsin9,8731.07×
Alabama9,8141.15×
Colorado9,7091.01×
South Carolina9,4001.02×
Oklahoma9,3151.37×
Kentucky8,8471.15×
Maryland8,7890.83×
Louisiana8,7781.11×
Massachusetts8,5920.71×
Minnesota7,8620.9×
Oregon7,7481.1×
Arkansas6,4871.29×
Utah6,2211.13×
Kansas5,9341.23×
Iowa5,8641.16×
Mississippi5,8411.16×
Nevada5,6060.95×
Connecticut4,6610.76×
Idaho4,0111.31×
New Mexico3,7841.23×
Nebraska3,0550.99×
West Virginia2,8080.98×
Montana2,2191.31×
Hawaii2,1910.83×
Maine2,0400.93×
New Hampshire1,9400.8×
Rhode Island1,5080.77×
South Dakota1,3270.94×
Alaska1,2960.99×
North Dakota1,2060.96×
Delaware1,1860.7×
Washington, District of Columbia1,1610.63×
Wyoming1,0841.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Magnificent Seven audience
BrandAffinityCategory
Sam Elliott59.43×Movies & TV
The Book of Eli104.58×Movies & TV
Clint Eastwood20.39×Movies & TV
Paul Newman28.14×Movies & TV
The Man from U.N.C.L.E.76.98×Movies & TV
Burn After Reading49.21×Movies & TV
Apocalypse Now30.96×Movies & TV
A Beautiful Mind (film)39.35×Movies & TV
John Wayne22.4×Movies & TV
Vistaprint18.42×Business & Career
The Departed23.36×Movies & TV
Django Unchained22.49×Movies & TV
Orlando Bloom17.99×Movies & TV
Kevin Costner14.82×Movies & TV
Tom Selleck15.18×Movies & TV
Robert Redford9.13×Movies & TV
Liv Tyler23.02×Movies & TV
Cast Away37.86×Movies & TV
Shirley MacLaine22.31×Movies & TV
Hell on Wheels (TV series)30.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Magnificent Seven audience
TraitClusterScore
PatriotismCONSERVATISM2.29
TraditionCONSERVATISM1.67
SpiritualityBALANCE1.66
IndividualismJOY1.5
Risk AppetiteTHRILL1.45
Quality AwarenessPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for The Magnificent Seven
CountryShare
United States24.3%
United Kingdom6.0%
Australia5.8%

See The Magnificent Seven audiences in other countries

More Western audiences in United States

Frequently asked questions

How many fans does The Magnificent Seven have in United States?

The Magnificent Seven has an estimated audience of 612,538 people in United States, concentrated in California and Texas.

What is the gender split and age of The Magnificent Seven fans?

29.3% of The Magnificent Seven fans are female, 70.7% are male, with an average age of 49.0 years.

Which brands do The Magnificent Seven fans like most?

The Magnificent Seven fans show strongest brand affinity for Sam Elliott (59.43×), The Book of Eli (104.58×), and Clint Eastwood (20.39×) over the country average.

Where do The Magnificent Seven fans live in United States?

The Magnificent Seven fans in United States are most concentrated in California (reach 66,407), Texas (reach 56,716), and Florida (reach 36,779). These three regions account for the largest share of the active audience.

What other brands do The Magnificent Seven fans also like?

Beyond The Magnificent Seven itself, the audience over-indexes on The Book of Eli (104.58×), Clint Eastwood (20.39×), Paul Newman (28.14×), and The Man from U.N.C.L.E. (76.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Magnificent Seven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.