Rascasse Audience Intelligence

The Magnificent Seven Audience in United States

A data profile of the people who buy, follow and care about The Magnificent Seven in United States — modelled from more than twelve digital signal sources. The Magnificent Seven has an estimated audience of 565,124 people in United States.

#17among Western in United States#2967among Movie / TV Show / Series in United States#6364in Movies & TV

The average The Magnificent Seven fan in United States is 49.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sam Elliott, The Book of Eli, Paul Newman, with strongest over-indexing on Sam Elliott (67.31× the country average).

Demographically, the The Magnificent Seven audience skews more male with an average age of 49.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Magnificent Seven fan in United States is more male, around 49.0 years old, with strong Patriotism tendencies and a notable affinity for Sam Elliott.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Magnificent Seven profile in United States.

Audience size
565K
in United States
Gender
29.3%♀
70.7% male
Age
49.0
average years
Country rank
#34093
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Magnificent Seven viewers

29.3% are female, 70.7% are male, average age 49.0.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for The Magnificent Seven audience in United States
MetricValue
Female29.3%
Male70.7%
Average age49.0
Estimated audience size565,124
Fig. 03

Age distribution

Ø 49.0
average years
Age distribution of the The Magnificent Seven audience in United States
Age bracketShare%
16-195%
20-299%
30-3915%
40-4925%
50+46%
Fig. 04

Worldwide distribution

19.6%

of the worldwide The Magnificent Seven audience comes from United States.

Worldwide audience distribution share by country for The Magnificent Seven
CountryShare
United States19.6%
Germany8.0%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Magnificent Seven audience in United States is strongest.

Fig. 05

Top regions by affinity

The Magnificent Seven fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~9K1.33×
02Montana~2K1.33×
03Idaho~4K1.30×
04Arkansas~6K1.29×
05New Mexico~4K1.28×
06Wyoming~1K1.22×
07Kansas~6K1.21×
08Missouri~10K1.19×
09Mississippi~6K1.18×
10Iowa~6K1.14×
11Alabama~10K1.13×
12Utah~6K1.13×
13Kentucky~9K1.12×
14Tennessee~10K1.10×
15Oregon~8K1.10×
16Alaska~1K1.09×
17Louisiana~9K1.08×
18Arizona~10K1.07×
19West Virginia~3K1.05×
20Wisconsin~10K1.04×
21North Dakota~1K1.04×
22South Dakota~1K1.03×
23Texas~50K1.02×
24Nebraska~3K1.02×
25North Carolina~20K1.00×
26Indiana~10K1.00×
27South Carolina~9K0.99×
28Colorado~9K0.98×
29Washington~10K0.97×
30California~60K0.95×
31Ohio~20K0.95×
32Maine~2K0.95×
33Georgia~20K0.93×
34Nevada~6K0.93×
35Illinois~20K0.91×
36Michigan~10K0.90×
37Minnesota~8K0.90×
38Virginia~10K0.86×
39New Hampshire~2K0.86×
40Florida~40K0.85×
41Hawaii~2K0.85×
42Pennsylvania~20K0.83×
43Maryland~9K0.83×
44Rhode Island~2K0.83×
45Delaware~1K0.80×
46Connecticut~5K0.77×
47New York~30K0.73×
48Massachusetts~9K0.71×
49New Jersey~10K0.69×
50Washington, District of Columbia~1K0.69×
Fig. 06

Affinity by region

Affinity by region — The Magnificent Seven, United States
0.69×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Magnificent Seven audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Magnificent Seven audience
#·InterestCategoryAffinity×
01The Book of EliMovies & TV124.58×
02The Man from U.N.C.L.E.Movies & TV92.17×
03Sam ElliottMovies & TV67.31×
04A Beautiful Mind (film)Movies & TV45.30×
05Cast AwayMovies & TV40.64×
06Paul NewmanMovies & TV34.11×
07Hell on Wheels (TV series)Movies & TV32.43×
08Burn After ReadingMovies & TV32.23×
09Apocalypse NowMovies & TV27.69×
10Shirley MacLaineMovies & TV26.94×
11Zero Dark ThirtyMovies & TV25.59×
12The DepartedMovies & TV25.57×
13InceptionMovies & TV20.51×
14Tropic ThunderMovies & TV20.00×
15Tom SelleckMovies & TV17.48×
16SynthpopMusic & Radio16.72×
17John WayneMovies & TV14.89×
18Kevin CostnerMovies & TV12.32×
19Vikings (TV series)Movies & TV10.10×
20Robert RedfordMovies & TV8.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Magnificent Seven audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Magnificent Seven audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.34×
Convenience OrientationPREMIUM1.86×
SpiritualityBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Magnificent Seven audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.63×
Design AffinityPREMIUM0.65×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Magnificent Seven have in United States?

The Magnificent Seven has an estimated audience of 565,124 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Magnificent Seven viewers?

29.3% of The Magnificent Seven fans are female, 70.7% are male, with an average age of 49.0 years.

03

Which brands do The Magnificent Seven fans like most?

The Magnificent Seven fans show strongest brand affinity for Sam Elliott (67.31×), The Book of Eli (124.58×), and Paul Newman (34.11×) over the country average.

04

Where do The Magnificent Seven fans live in United States?

The Magnificent Seven fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Magnificent Seven fans also like?

Beyond The Magnificent Seven itself, the audience over-indexes on The Book of Eli (124.58×), Paul Newman (34.11×), The Man from U.N.C.L.E. (92.17×), and A Beautiful Mind (film) (45.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Western audiences in United States

See The Magnificent Seven audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Magnificent Seven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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