Rascasse Audience Intelligence

The Mills (band) Audience in United States

A data profile of the people who buy, follow and care about The Mills (band) in United States — modelled from more than twelve digital signal sources. The Mills (band) has an estimated audience of 1,406,250 people in United States.

#110among Rock in United States#3814among Person in United States#2255in Music & Radio

The average The Mills (band) fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Discount stores, Shopping malls, Pizza Hut, with strongest over-indexing on Discount stores (4.35× the country average).

Demographically, the The Mills (band) audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Mills (band) fan in United States is more female, around 37.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount stores.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Mills (band) profile in United States.

Audience size
1.4M
in United States
Gender
76.0%♀
24.0% male
Age
37.0
average years
Country rank
#18628
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Mills (band) fans

76.0% are female, 24.0% are male, average age 37.0.

Fig. 02

Gender split

76.0%
Female
24.0%
Male
Demographic split for The Mills (band) audience in United States
MetricValue
Female76.0%
Male24.0%
Average age37.0
Estimated audience size1,406,250
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the The Mills (band) audience in United States
Age bracketShare%
16-1917%
20-2926%
30-3926%
40-4924%
50+8%
Fig. 04

Worldwide distribution

70.3%

of the worldwide The Mills (band) audience comes from United States.

Worldwide audience distribution share by country for The Mills (band)
CountryShare
United States70.3%
Japan11.1%
Portugal5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Mills (band) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Mills (band) fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~70K10.57×
02California~500K3.13×
03Pennsylvania~100K2.39×
04South Carolina~50K2.24×
05North Carolina~80K1.87×
06Indiana~50K1.84×
07Massachusetts~40K1.59×
08New York~100K1.48×
09Vermont~3K1.44×
10Maryland~30K1.36×
11Colorado~30K1.36×
12Washington~30K1.13×
13Georgia~50K1.09×
14Texas~100K1.06×
15Iowa~10K1.03×
16Idaho~7K1.00×
17Maine~5K0.94×
18Ohio~40K0.92×
19Alabama~20K0.91×
20Delaware~3K0.88×
21Virginia~30K0.81×
22Wisconsin~20K0.81×
23Kentucky~10K0.80×
24Connecticut~10K0.72×
25Alaska~2K0.71×
26Mississippi~8K0.70×
27Washington, District of Columbia~3K0.70×
28Missouri~20K0.68×
29New Jersey~20K0.66×
30Tennessee~20K0.64×
31New Hampshire~3K0.64×
32North Dakota~2K0.64×
33South Dakota~2K0.63×
34West Virginia~4K0.60×
35Minnesota~10K0.59×
36Montana~2K0.59×
37Illinois~30K0.58×
38Michigan~20K0.55×
39Rhode Island~2K0.55×
40Louisiana~9K0.52×
41Hawaii~3K0.51×
42Oregon~8K0.50×
43New Mexico~3K0.50×
44Arkansas~5K0.48×
45Kansas~5K0.46×
46Oklahoma~6K0.41×
47Utah~5K0.38×
48Nevada~5K0.37×
49Arizona~10K0.36×
50Florida~20K0.26×
Fig. 06

Affinity by region

Affinity by region — The Mills (band), United States
0.26×1.00×10.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Mills (band) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Mills (band) audience
#·InterestCategoryAffinity×
01Discount storesShopping4.35×
02QVCMovies & TV4.08×
03Mineral waterFood & Beverages3.81×
04Shopping mallsShopping3.63×
05FedExBusiness & Career3.38×
06Weather forecastingHome & Garden3.21×
07Pizza HutFood & Beverages3.14×
08Domino's PizzaFood & Beverages2.80×
09Mortgage loansBusiness & Career2.72×
10SubwayFood & Beverages2.72×
11IKEAHome & Garden2.49×
12GameStopGames2.49×
13McDonald'sFood & Beverages2.33×
14StarbucksFood & Beverages2.07×
15PinterestInternet & Social Media1.94×
16TMZInternet & Social Media1.89×
17AirbnbTravel & Leisure1.78×
18BarbecueFood & Beverages1.66×
19T-MobileTechnology & Electronics1.65×
20FurnitureHome & Garden1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Mills (band) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Mills (band) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.69×
Convenience OrientationPREMIUM2.62×
Career OrientationPOWER1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Mills (band) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.58×
Risk AppetiteTHRILL0.59×
Pet OwnershipJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Mills (band) have in United States?

The Mills (band) has an estimated audience of 1,406,250 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Mills (band) fans?

76.0% of The Mills (band) fans are female, 24.0% are male, with an average age of 37.0 years.

03

Which brands do The Mills (band) fans like most?

The Mills (band) fans show strongest brand affinity for Discount stores (4.35×), Shopping malls (3.63×), and Pizza Hut (3.14×) over the country average.

04

Where do The Mills (band) fans live in United States?

The Mills (band) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Mills (band) fans also like?

Beyond The Mills (band) itself, the audience over-indexes on Shopping malls (3.63×), Pizza Hut (3.14×), Mortgage loans (2.72×), and Subway (2.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Mills (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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