The Santa Clause Audience in United States

The Santa Clause logo

The Santa Clause has an estimated audience of 1,163,514 people in United States. 61.6% are female, 38.4% are male, average age 31.6. Top regions: California, Texas, Florida. Top brand affinities: Jingoism, Saving, Erie County, New York, Fox & Friends, Temple Grandin.

The average The Santa Clause fan in United States is 31.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jingoism, Saving, Erie County, New York, with strongest over-indexing on Jingoism (1.98× the country average). Demographically, the The Santa Clause audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Santa Clause fans

Demographic split for The Santa Clause audience in United States
MetricValue
Female61.6%
Male38.4%
Average age31.6
Estimated audience size1,163,514

Audience persona

The typical The Santa Clause fan in United States is more female, around 31.6 years old, with strong Family Orientation tendencies and a notable affinity for Jingoism.

Top regions in United States

Top regions ranked by reach for The Santa Clause in United States
RegionReachAffinity
California91,6260.72×
Texas89,6550.9×
Florida61,4010.78×
New York52,1170.8×
Pennsylvania45,8121.17×
Ohio42,2371.18×
Illinois35,6680.92×
Michigan34,4481.13×
North Carolina34,0460.97×
Georgia31,5840.88×
Virginia28,4651×
Tennessee25,8191.11×
New Jersey25,1150.85×
Indiana24,8751.17×
Massachusetts22,8821×
Missouri22,5731.2×
Washington22,5240.97×
Arizona21,3700.9×
Wisconsin20,8061.19×
Kentucky18,5301.27×
Colorado18,3021×
Minnesota17,6191.06×
South Carolina17,0110.97×
Alabama16,8311.04×
Maryland16,1060.81×
Oklahoma15,3321.19×
Utah14,0091.34×
Oregon13,4451.01×
Connecticut13,3081.14×
Louisiana13,1580.88×
Arkansas10,6841.11×
Kansas10,3991.13×
Iowa10,0721.05×
Nevada8,9300.79×
Mississippi7,9340.83×
Idaho7,3151.25×
West Virginia6,5151.2×
Nebraska6,0361.03×
New Hampshire5,9421.3×
New Mexico5,1570.88×
Maine4,9831.2×
Rhode Island3,9061.05×
Montana3,4491.07×
Hawaii2,9740.59×
Delaware2,8440.89×
South Dakota2,4860.92×
North Dakota2,2480.94×
Vermont2,1101.03×
Alaska1,9540.79×
Washington, District of Columbia1,7200.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Santa Clause audience
BrandAffinityCategory
Jingoism1.98×Politics & Society
Saving1.98×Business & Career
Erie County, New York6.3×Travel & Leisure
Fox & Friends2.08×Movies & TV
Temple Grandin2.96×Literature
Casely2.38×Shopping
Mortgage insurance1.65×Business & Career
Winemaking1.59×Food & Beverages
Voltron: Legendary Defender5.44×Movies & TV
WFTS-TV1.88×Movies & TV
JTV (Indonesia)1.57×
Temple Grandin2.15×Literature
Saxophone technique6.09×Music & Radio
Picnic1.85×Kids & Family
New Era (Namibia)2.06×News
Arnold Palmer1.59×Sports
Tuscany1.73×Travel & Leisure
Cockpit2.31×Travel & Leisure
Ironmongery2.48×Home & Garden
Google Wallet1.64×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Santa Clause audience
TraitClusterScore
Family OrientationCONSERVATISM1.59
IndulgenceJOY1.5
Convenience OrientationPREMIUM1.34
Price SensitivityPREMIUM1.27
ExtroversionTHRILL1.22
TravellingTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for The Santa Clause
CountryShare
United States56.7%
United Kingdom13.1%
Canada5.6%

See The Santa Clause audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Santa Clause have in United States?

The Santa Clause has an estimated audience of 1,163,514 people in United States, concentrated in California and Texas.

What is the gender split and age of The Santa Clause fans?

61.6% of The Santa Clause fans are female, 38.4% are male, with an average age of 31.6 years.

Which brands do The Santa Clause fans like most?

The Santa Clause fans show strongest brand affinity for Jingoism (1.98×), Saving (1.98×), and Erie County, New York (6.3×) over the country average.

Where do The Santa Clause fans live in United States?

The Santa Clause fans in United States are most concentrated in California (reach 91,626), Texas (reach 89,655), and Florida (reach 61,401). These three regions account for the largest share of the active audience.

What other brands do The Santa Clause fans also like?

Beyond The Santa Clause itself, the audience over-indexes on Saving (1.98×), Erie County, New York (6.3×), Fox & Friends (2.08×), and Temple Grandin (2.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Santa Clause. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.