Rascasse Audience Intelligence

The Silence of the Lambs (film) Audience in United States

A data profile of the people who buy, follow and care about The Silence of the Lambs (film) in United States — modelled from more than twelve digital signal sources. The Silence of the Lambs (film) has an estimated audience of 476,907 people in United States.

#41among Thriller in United States#3317among Movie / TV Show / Series in United States#6995in Movies & TV

The average The Silence of the Lambs (film) fan in United States is 33.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mixed drink, Subway, True Detective, with strongest over-indexing on Mixed drink (17.35× the country average).

Demographically, the The Silence of the Lambs (film) audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Silence of the Lambs (film) fan in United States is balanced, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Mixed drink.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Silence of the Lambs (film) profile in United States.

Audience size
477K
in United States
Gender
47.3%♀
52.7% male
Age
33.8
average years
Country rank
#37683
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Silence of the Lambs (film) viewers

47.3% are female, 52.7% are male, average age 33.8.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for The Silence of the Lambs (film) audience in United States
MetricValue
Female47.3%
Male52.7%
Average age33.8
Estimated audience size476,907
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the The Silence of the Lambs (film) audience in United States
Age bracketShare%
16-1934%
20-2920%
30-3919%
40-4918%
50+9%
Fig. 04

Worldwide distribution

13.7%

of the worldwide The Silence of the Lambs (film) audience comes from United States.

Worldwide audience distribution share by country for The Silence of the Lambs (film)
CountryShare
Italy16.9%
France14.3%
United States13.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Silence of the Lambs (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Silence of the Lambs (film) fans by region: top regions in United States
#RegionReachAffinity×
01California~70K1.29×
02Utah~5K1.22×
03Arizona~10K1.17×
04Kentucky~7K1.17×
05Texas~50K1.14×
06West Virginia~2K1.09×
07Missouri~8K1.08×
08New Jersey~10K1.07×
09New York~30K1.06×
10Massachusetts~10K1.06×
11Illinois~20K1.05×
12Oregon~6K1.05×
13Connecticut~5K1.05×
14Rhode Island~2K1.05×
15Virginia~10K1.04×
16Washington~10K1.04×
17Maryland~8K1.04×
18Arkansas~4K1.04×
19Pennsylvania~20K1.03×
20Alabama~7K1.03×
21Oklahoma~5K1.03×
22Nevada~5K1.03×
23Alaska~1K1.01×
24Florida~30K1.00×
25Indiana~9K1.00×
26Iowa~4K1.00×
27Kansas~4K1.00×
28New Mexico~2K1.00×
29Tennessee~9K0.99×
30Minnesota~7K0.99×
31North Carolina~10K0.98×
32Washington, District of Columbia~1K0.98×
33Wisconsin~7K0.96×
34Idaho~2K0.96×
35New Hampshire~2K0.96×
36North Dakota<1K0.96×
37Georgia~10K0.95×
38Michigan~10K0.95×
39Colorado~7K0.94×
40Ohio~10K0.93×
41Louisiana~6K0.93×
42Nebraska~2K0.93×
43Maine~2K0.93×
44Montana~1K0.93×
45Vermont<1K0.93×
46South Carolina~6K0.91×
47South Dakota<1K0.91×
48Mississippi~3K0.89×
49Delaware~1K0.89×
50Hawaii~2K0.79×
Fig. 06

Affinity by region

Affinity by region — The Silence of the Lambs (film), United States
0.79×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Silence of the Lambs (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Silence of the Lambs (film) audience
#·InterestCategoryAffinity×
01Mixed drinkFood & Beverages17.35×
02John Wick 2Movies & TV17.35×
03The Strangers (2008 film)Movies & TV15.05×
04Seth GreenMovies & TV13.94×
05Hannibal (TV series)Movies & TV13.89×
06Pulp FictionMovies & TV10.03×
07True DetectiveMovies & TV6.83×
08Robert RedfordMovies & TV6.59×
09Brittany SnowMovies & TV5.88×
10Psychological thrillerLiterature5.79×
11Rotten TomatoesMovies & TV5.79×
12Anne HathawayMovies & TV5.22×
13FedExBusiness & Career4.64×
14SubwayFood & Beverages4.29×
15Chuck NorrisMovies & TV3.77×
16Pizza HutFood & Beverages3.55×
17RedditInternet & Social Media3.19×
18McDonald'sFood & Beverages3.00×
19Mortgage loansBusiness & Career2.64×
20PinterestInternet & Social Media2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Silence of the Lambs (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Silence of the Lambs (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.62×
Convenience OrientationPREMIUM1.83×
Urban LifestyleOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Silence of the Lambs (film) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Healthy LifestyleBALANCE0.80×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Silence of the Lambs (film) have in United States?

The Silence of the Lambs (film) has an estimated audience of 476,907 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Silence of the Lambs (film) viewers?

47.3% of The Silence of the Lambs (film) fans are female, 52.7% are male, with an average age of 33.8 years.

03

Which brands do The Silence of the Lambs (film) fans like most?

The Silence of the Lambs (film) fans show strongest brand affinity for Mixed drink (17.35×), Subway (4.29×), and True Detective (6.83×) over the country average.

04

Where do The Silence of the Lambs (film) fans live in United States?

The Silence of the Lambs (film) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Silence of the Lambs (film) fans also like?

Beyond The Silence of the Lambs (film) itself, the audience over-indexes on Subway (4.29×), True Detective (6.83×), Robert Redford (6.59×), and Pizza Hut (3.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Silence of the Lambs (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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