Rascasse Audience Intelligence

The Spiderwick Chronicles (film) Audience in United States

A data profile of the people who buy, follow and care about The Spiderwick Chronicles (film) in United States — modelled from more than twelve digital signal sources. The Spiderwick Chronicles (film) has an estimated audience of 318,238 people in United States.

#4198among Movie / TV Show / Series in United States#8513in Movies & TV

The average The Spiderwick Chronicles (film) fan in United States is 37.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dumbo, Megamind, Meet the Robinsons, with strongest over-indexing on Dumbo (109.66× the country average).

Demographically, the The Spiderwick Chronicles (film) audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Spiderwick Chronicles (film) fan in United States is balanced, around 37.7 years old, with strong Spirituality tendencies and a notable affinity for Dumbo.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Spiderwick Chronicles (film) profile in United States.

Audience size
318K
in United States
Gender
51.8%♀
48.2% male
Age
37.7
average years
Country rank
#46899
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Spiderwick Chronicles (film) viewers

51.8% are female, 48.2% are male, average age 37.7.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for The Spiderwick Chronicles (film) audience in United States
MetricValue
Female51.8%
Male48.2%
Average age37.7
Estimated audience size318,238
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the The Spiderwick Chronicles (film) audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4917%
50+20%
Fig. 04

Worldwide distribution

43.9%

of the worldwide The Spiderwick Chronicles (film) audience comes from United States.

Worldwide audience distribution share by country for The Spiderwick Chronicles (film)
CountryShare
United States43.9%
India8.8%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Spiderwick Chronicles (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Spiderwick Chronicles (film) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~5K1.32×
02Arkansas~3K1.29×
03Idaho~2K1.22×
04Utah~4K1.21×
05Oregon~4K1.19×
06Kansas~3K1.19×
07Kentucky~5K1.16×
08Missouri~6K1.13×
09Mississippi~3K1.13×
10West Virginia~2K1.11×
11Maine~1K1.10×
12Indiana~6K1.06×
13Louisiana~4K1.06×
14Alaska<1K1.06×
15Michigan~9K1.05×
16Washington~7K1.04×
17Ohio~10K1.03×
18Tennessee~7K1.03×
19Vermont<1K1.03×
20Alabama~5K1.02×
21South Dakota<1K1.02×
22Montana<1K1.01×
23Texas~30K1.00×
24Iowa~3K1.00×
25New Mexico~2K0.99×
26Wisconsin~5K0.98×
27Nebraska~2K0.98×
28North Carolina~10K0.97×
29North Dakota<1K0.97×
30South Carolina~5K0.96×
31New Hampshire~1K0.96×
32Pennsylvania~10K0.95×
33Georgia~10K0.95×
34Arizona~6K0.95×
35Colorado~5K0.95×
36Rhode Island<1K0.95×
37Minnesota~4K0.91×
38Virginia~7K0.90×
39Delaware<1K0.90×
40Hawaii~1K0.88×
41Connecticut~3K0.87×
42Florida~20K0.86×
43Nevada~3K0.86×
44Massachusetts~5K0.85×
45Maryland~5K0.85×
46California~30K0.82×
47Illinois~9K0.82×
48New York~10K0.79×
49Washington, District of Columbia<1K0.79×
50New Jersey~6K0.76×
Fig. 06

Affinity by region

Affinity by region — The Spiderwick Chronicles (film), United States
0.76×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Spiderwick Chronicles (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Spiderwick Chronicles (film) audience
#·InterestCategoryAffinity×
01Lost in SpaceMovies & TV173.23×
02Shadow of the ColossusGames133.34×
03MegamindMovies & TV119.60×
04Meet the RobinsonsMovies & TV110.14×
05DumboMovies & TV109.66×
06Space JamMovies & TV72.83×
07Doctor StrangerMovies & TV65.38×
08Pocahontas (1995 film)Movies & TV48.90×
09Nanny McPheeMovies & TV47.39×
10BambiMovies & TV38.99×
11Ratatouille (film)Movies & TV38.67×
12Wreck-It RalphMovies & TV38.32×
13Freddie HighmoreMovies & TV38.16×
14Ice Age (franchise)Movies & TV38.09×
15Blade RunnerMovies & TV31.94×
16Black Panther (film)Movies & TV20.20×
17ZootopiaMovies & TV20.00×
18San Diego Comic-Con InternationalLiterature18.20×
19MonstersMovies & TV13.79×
20Scooby-DooMovies & TV6.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Spiderwick Chronicles (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Spiderwick Chronicles (film) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.20×
PatriotismCONSERVATISM1.85×
CreativityOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Spiderwick Chronicles (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
DIY MentalityTHRILL0.70×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Spiderwick Chronicles (film) have in United States?

The Spiderwick Chronicles (film) has an estimated audience of 318,238 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Spiderwick Chronicles (film) viewers?

51.8% of The Spiderwick Chronicles (film) fans are female, 48.2% are male, with an average age of 37.7 years.

03

Which brands do The Spiderwick Chronicles (film) fans like most?

The Spiderwick Chronicles (film) fans show strongest brand affinity for Dumbo (109.66×), Megamind (119.6×), and Meet the Robinsons (110.14×) over the country average.

04

Where do The Spiderwick Chronicles (film) fans live in United States?

The Spiderwick Chronicles (film) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Spiderwick Chronicles (film) fans also like?

Beyond The Spiderwick Chronicles (film) itself, the audience over-indexes on Megamind (119.6×), Meet the Robinsons (110.14×), Lost in Space (173.23×), and Space Jam (72.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Spiderwick Chronicles (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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