The Wayans Bros. Audience in United States

The Wayans Bros. logo

The Wayans Bros. has an estimated audience of 632,111 people in United States. 58.0% are female, 42.0% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Horeca, Elsword, Gofobo, Whataburger, Project HOPE.

The average The Wayans Bros. fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horeca, Elsword, Gofobo, with strongest over-indexing on Horeca (39.03× the country average). Demographically, the The Wayans Bros. audience skews more female with an average age of 37.6, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Wayans Bros. fans

Demographic split for The Wayans Bros. audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.6
Estimated audience size632,111

Audience persona

The typical The Wayans Bros. fan in United States is more female, around 37.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Horeca.

Top regions in United States

Top regions ranked by reach for The Wayans Bros. in United States
RegionReachAffinity
California81,1681.17×
Texas76,1651.4×
Florida49,7991.16×
New York42,3521.2×
Georgia33,2781.71×
North Carolina27,8391.46×
Illinois24,1621.15×
Pennsylvania22,8361.07×
Ohio21,5651.11×
Michigan19,2031.16×
New Jersey17,5841.09×
Virginia17,2621.12×
Louisiana16,8992.07×
Maryland16,0791.48×
Tennessee15,3431.21×
South Carolina14,8781.56×
Alabama13,2861.5×
Arizona13,2541.03×
Indiana12,7951.11×
Missouri11,8341.16×
Mississippi10,4172×
Massachusetts8,9740.72×
Washington8,9530.71×
Oklahoma8,6281.23×
Kentucky8,1331.03×
Nevada7,8221.28×
Colorado7,3930.74×
Wisconsin7,3920.78×
Arkansas6,6321.27×
Connecticut6,4821.02×
Minnesota6,2270.69×
Oregon4,9220.68×
Kansas4,2470.85×
New Mexico3,6901.16×
Iowa3,4850.67×
Utah3,2830.58×
Delaware2,2691.3×
Nebraska2,2570.71×
West Virginia2,1880.74×
Washington, District of Columbia1,9091×
Idaho1,8160.57×
Rhode Island1,7960.89×
Hawaii1,6980.62×
Maine1,1670.52×
New Hampshire1,1180.45×
Alaska8020.59×
Montana7710.44×
North Dakota7060.54×
South Dakota6300.43×
Wyoming4480.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Wayans Bros. audience
BrandAffinityCategory
Horeca39.03×Travel & Leisure
Elsword30.68×Games
Gofobo41.37×Movies & TV
Whataburger2.4×Food & Beverages
Project HOPE18.97×Health
Hendaye68.83×Travel & Leisure
Litter box2.33×Pets & Animals
Alaska1.66×Travel & Leisure
Mortgage insurance4.15×Business & Career
Kasik10.16×Travel & Leisure
Natural rubber1.68×Cars & Mobility
Magazine (band)5.02×Music & Radio
Google Photos1.93×Technology & Electronics
Kielbasa11.91×Food & Beverages
Kansas1.62×Travel & Leisure
3D printing1.58×Technology & Electronics
Home staging3.12×Home & Garden
Mae Hong Son Province10.17×Travel & Leisure
Commercial mortgage3.69×Business & Career
Buying a House3.92×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Wayans Bros. audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.63
PatriotismCONSERVATISM1.63
Convenience OrientationPREMIUM1.42
Early Adopter MentalityPOWER1.4
ExtroversionTHRILL1.3
TraditionCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for The Wayans Bros.
CountryShare
United States45.9%
United Kingdom5.3%
Brazil4.6%

See The Wayans Bros. audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Wayans Bros. have in United States?

The Wayans Bros. has an estimated audience of 632,111 people in United States, concentrated in California and Texas.

What is the gender split and age of The Wayans Bros. fans?

58.0% of The Wayans Bros. fans are female, 42.0% are male, with an average age of 37.6 years.

Which brands do The Wayans Bros. fans like most?

The Wayans Bros. fans show strongest brand affinity for Horeca (39.03×), Elsword (30.68×), and Gofobo (41.37×) over the country average.

Where do The Wayans Bros. fans live in United States?

The Wayans Bros. fans in United States are most concentrated in California (reach 81,168), Texas (reach 76,165), and Florida (reach 49,799). These three regions account for the largest share of the active audience.

What other brands do The Wayans Bros. fans also like?

Beyond The Wayans Bros. itself, the audience over-indexes on Elsword (30.68×), Gofobo (41.37×), Whataburger (2.4×), and Project HOPE (18.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wayans Bros.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.