Rascasse Audience Intelligence

The Woman in Black Audience in United States

A data profile of the people who buy, follow and care about The Woman in Black in United States — modelled from more than twelve digital signal sources. The Woman in Black has an estimated audience of 261,531 people in United States.

#77among Horror in United States#4608among Movie / TV Show / Series in United States#9239in Movies & TV

The average The Woman in Black fan in United States is 41.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile game, Anime and manga fandom, Graphic novel, with strongest over-indexing on Mobile game (2.9× the country average).

Demographically, the The Woman in Black audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Tradition, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Woman in Black fan in United States is more male, around 41.6 years old, with strong Tradition tendencies and a notable affinity for Mobile game.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Woman in Black profile in United States.

Audience size
262K
in United States
Gender
35.9%♀
64.1% male
Age
41.6
average years
Country rank
#51722
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Woman in Black viewers

35.9% are female, 64.1% are male, average age 41.6.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for The Woman in Black audience in United States
MetricValue
Female35.9%
Male64.1%
Average age41.6
Estimated audience size261,531
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the The Woman in Black audience in United States
Age bracketShare%
16-1919%
20-2910%
30-3922%
40-4922%
50+26%
Fig. 04

Worldwide distribution

34.0%

of the worldwide The Woman in Black audience comes from United States.

Worldwide audience distribution share by country for The Woman in Black
CountryShare
United Kingdom39.1%
United States34.0%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Woman in Black audience in United States is strongest.

Fig. 05

Top regions by affinity

The Woman in Black fans by region: top regions in United States
#RegionReachAffinity×
01Utah~4K1.77×
02Arizona~6K1.22×
03Idaho~2K1.21×
04Missouri~5K1.19×
05Montana<1K1.15×
06Vermont<1K1.15×
07New Mexico~1K1.14×
08Kentucky~4K1.12×
09Wisconsin~4K1.09×
10Alaska<1K1.08×
11Oregon~3K1.07×
12Oklahoma~3K1.07×
13Indiana~5K1.06×
14Arkansas~2K1.05×
15West Virginia~1K1.05×
16Tennessee~5K1.04×
17Alabama~4K1.04×
18Maine<1K1.04×
19Texas~20K1.03×
20Washington~5K1.03×
21Louisiana~3K1.03×
22New Hampshire~1K1.03×
23Ohio~8K1.01×
24Colorado~4K1.01×
25Kansas~2K1.01×
26Mississippi~2K1.00×
27Virginia~6K0.98×
28North Carolina~8K0.97×
29Nevada~2K0.96×
30California~30K0.95×
31Michigan~6K0.95×
32South Carolina~4K0.93×
33North Dakota<1K0.93×
34Pennsylvania~8K0.92×
35Illinois~8K0.92×
36Iowa~2K0.92×
37South Dakota<1K0.92×
38Minnesota~3K0.91×
39Rhode Island<1K0.91×
40Massachusetts~5K0.89×
41Connecticut~2K0.89×
42Georgia~7K0.88×
43Nebraska~1K0.88×
44Maryland~4K0.86×
45Delaware<1K0.85×
46New York~10K0.83×
47Washington, District of Columbia<1K0.83×
48Florida~10K0.80×
49Hawaii<1K0.78×
50New Jersey~5K0.73×
Fig. 06

Affinity by region

Affinity by region — The Woman in Black, United States
0.73×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Woman in Black audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Woman in Black audience
#·InterestCategoryAffinity×
01Drain cleanerHome & Garden20.15×
02Funny ClipsInternet & Social Media14.61×
03Fantasy ArtArts & Culture13.96×
04Geek girlInternet & Social Media12.81×
05One-Punch ManLiterature8.46×
06Funny animalInternet & Social Media7.70×
07Concept artArts & Culture7.69×
08Graphic novelLiterature5.65×
09Superhero fictionLiterature4.75×
10Affiliate marketingBusiness & Career4.07×
11Anime and manga fandomLiterature3.77×
12Collectible card gameGames3.20×
13Psychological thrillerLiterature3.03×
14Mobile gameGames2.90×
15Folk musicMusic & Radio2.86×
16Action role-playing gameGames2.83×
17Digital artArts & Culture2.74×
18Action-adventure gameGames2.53×
19Motivational speakingBusiness & Career2.16×
20MangaLiterature1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Woman in Black audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Woman in Black audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.86×
Risk AppetiteTHRILL2.05×
Urban LifestyleOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Woman in Black audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.23×
Pet OwnershipJOY0.50×
Career OrientationPOWER0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Woman in Black have in United States?

The Woman in Black has an estimated audience of 261,531 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Woman in Black viewers?

35.9% of The Woman in Black fans are female, 64.1% are male, with an average age of 41.6 years.

03

Which brands do The Woman in Black fans like most?

The Woman in Black fans show strongest brand affinity for Mobile game (2.9×), Anime and manga fandom (3.77×), and Graphic novel (5.65×) over the country average.

04

Where do The Woman in Black fans live in United States?

The Woman in Black fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do The Woman in Black fans also like?

Beyond The Woman in Black itself, the audience over-indexes on Anime and manga fandom (3.77×), Graphic novel (5.65×), Drain cleaner (20.15×), and Affiliate marketing (4.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in United States

See The Woman in Black audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Woman in Black. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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