Rascasse Audience Intelligence

The X-Files (franchise) Audience in United States

A data profile of the people who buy, follow and care about The X-Files (franchise) in United States — modelled from more than twelve digital signal sources. The X-Files (franchise) has an estimated audience of 672,159 people in United States.

#53among Science Fiction & Fantasy in United States#2597among Movie / TV Show / Series in United States#5696in Movies & TV

The average The X-Files (franchise) fan in United States is 41.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Renewable energy, Sustainable energy, True Detective, with strongest over-indexing on Renewable energy (4.15× the country average).

Demographically, the The X-Files (franchise) audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The X-Files (franchise) fan in United States is more male, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Renewable energy.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The X-Files (franchise) profile in United States.

Audience size
672K
in United States
Gender
44.2%♀
55.8% male
Age
41.0
average years
Country rank
#30644
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The X-Files (franchise) viewers

44.2% are female, 55.8% are male, average age 41.0.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for The X-Files (franchise) audience in United States
MetricValue
Female44.2%
Male55.8%
Average age41.0
Estimated audience size672,159
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the The X-Files (franchise) audience in United States
Age bracketShare%
16-195%
20-2924%
30-3930%
40-4927%
50+13%
Fig. 04

Worldwide distribution

37.1%

of the worldwide The X-Files (franchise) audience comes from United States.

Worldwide audience distribution share by country for The X-Files (franchise)
CountryShare
United States37.1%
United Kingdom12.5%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The X-Files (franchise) audience in United States is strongest.

Fig. 05

Top regions by affinity

The X-Files (franchise) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~10K1.52×
02Oregon~9K1.21×
03Idaho~4K1.17×
04Kentucky~9K1.15×
05Arkansas~6K1.15×
06West Virginia~3K1.13×
07Maine~3K1.12×
08Washington~10K1.11×
09Montana~2K1.08×
10New Mexico~3K1.07×
11Alaska~1K1.07×
12New Hampshire~3K1.06×
13Pennsylvania~20K1.05×
14Ohio~20K1.05×
15Utah~6K1.04×
16Vermont~1K1.04×
17Michigan~20K1.02×
18Rhode Island~2K1.02×
19Indiana~10K1.01×
20Missouri~10K1.01×
21Wisconsin~10K1.01×
22Kansas~5K1.01×
23Arizona~10K1.00×
24Tennessee~10K1.00×
25Minnesota~9K1.00×
26Nebraska~3K0.99×
27Alabama~9K0.98×
28North Dakota~1K0.98×
29Texas~50K0.97×
30Virginia~20K0.97×
31Iowa~5K0.97×
32South Dakota~1K0.97×
33Colorado~10K0.96×
34California~70K0.95×
35North Carolina~20K0.95×
36Louisiana~8K0.95×
37New York~30K0.94×
38South Carolina~9K0.94×
39Connecticut~6K0.94×
40Mississippi~5K0.94×
41Illinois~20K0.93×
42Massachusetts~10K0.93×
43Nevada~6K0.91×
44Delaware~2K0.89×
45Georgia~20K0.87×
46Maryland~10K0.86×
47Florida~40K0.83×
48Washington, District of Columbia~2K0.82×
49New Jersey~10K0.80×
50Hawaii~2K0.74×
Fig. 06

Affinity by region

Affinity by region — The X-Files (franchise), United States
0.74×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The X-Files (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The X-Files (franchise) audience
#·InterestCategoryAffinity×
01Kate WinsletMovies & TV7.44×
02True DetectiveMovies & TV4.68×
03Sustainable energyHome & Garden4.50×
04Henry CavillMovies & TV4.45×
05Rotten TomatoesMovies & TV4.20×
06Renewable energyBusiness & Career4.15×
07Anne HathawayMovies & TV3.85×
08Weather forecastingHome & Garden3.39×
09FedExBusiness & Career2.99×
10Apple TVMovies & TV2.78×
11Pizza HutFood & Beverages2.28×
12SubwayFood & Beverages2.22×
13PodcastMusic & Radio2.09×
14RedditInternet & Social Media1.99×
15McDonald'sFood & Beverages1.90×
16IKEAHome & Garden1.85×
17PinterestInternet & Social Media1.83×
18Trader Joe'sShopping1.74×
19AirbnbTravel & Leisure1.64×
20BarbecueFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The X-Files (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The X-Files (franchise) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.02×
IndividualismJOY1.84×
SustainabilityBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The X-Files (franchise) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.56×
IndulgenceJOY0.62×
Need for SecurityCONSERVATISM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The X-Files (franchise) have in United States?

The X-Files (franchise) has an estimated audience of 672,159 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The X-Files (franchise) viewers?

44.2% of The X-Files (franchise) fans are female, 55.8% are male, with an average age of 41.0 years.

03

Which brands do The X-Files (franchise) fans like most?

The X-Files (franchise) fans show strongest brand affinity for Renewable energy (4.15×), Sustainable energy (4.5×), and True Detective (4.68×) over the country average.

04

Where do The X-Files (franchise) fans live in United States?

The X-Files (franchise) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The X-Files (franchise) fans also like?

Beyond The X-Files (franchise) itself, the audience over-indexes on Sustainable energy (4.5×), True Detective (4.68×), Podcast (2.09×), and Pizza Hut (2.28×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The X-Files (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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