The X-Files (franchise) Audience in United States

The X-Files (franchise) logo

The X-Files (franchise) has an estimated audience of 649,719 people in United States. 44.2% are female, 55.8% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Winemaking, Alaska, Natural rubber, Ayrton Senna.

The average The X-Files (franchise) fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Winemaking, Alaska, with strongest over-indexing on Dog breed (1.78× the country average). Demographically, the The X-Files (franchise) audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of The X-Files (franchise) fans

Demographic split for The X-Files (franchise) audience in United States
MetricValue
Female44.2%
Male55.8%
Average age41.0
Estimated audience size649,719

Audience persona

The typical The X-Files (franchise) fan in United States is more male, around 41.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for The X-Files (franchise) in United States
RegionReachAffinity
California69,3710.97×
Texas52,6650.94×
New York37,0511.02×
Florida35,1330.8×
Ohio22,7091.13×
Pennsylvania22,5491.03×
Illinois21,8911.01×
North Carolina20,3961.04×
Georgia18,0520.9×
Michigan17,1101.01×
Washington15,2261.17×
Virginia14,8150.94×
New Jersey13,8560.84×
Tennessee13,6751.05×
Arizona12,8740.97×
Massachusetts12,5870.98×
Indiana12,5081.05×
Oklahoma11,9161.65×
Missouri11,4601.09×
Wisconsin10,4801.07×
Colorado10,2821×
Oregon10,0391.35×
Minnesota9,7691.05×
Kentucky9,6721.19×
Maryland9,2980.83×
South Carolina8,9240.91×
Alabama8,4220.93×
Louisiana7,7760.93×
Utah6,3851.1×
Connecticut6,2970.97×
Arkansas6,1451.15×
Iowa5,6691.06×
Nevada5,4740.87×
Kansas5,3081.04×
Mississippi4,3060.8×
Idaho3,4521.06×
West Virginia3,4091.13×
New Mexico3,2831.01×
Nebraska3,0060.92×
New Hampshire2,8491.11×
Maine2,6531.14×
Rhode Island2,2281.08×
Montana1,9061.06×
Washington, District of Columbia1,6470.84×
Hawaii1,5040.54×
Alaska1,4581.05×
Delaware1,3530.75×
Vermont1,2201.07×
South Dakota1,1600.77×
North Dakota1,0380.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The X-Files (franchise) audience
BrandAffinityCategory
Dog breed1.78×Pets & Animals
Winemaking4.63×Food & Beverages
Alaska1.6×Travel & Leisure
Natural rubber1.54×Cars & Mobility
Ayrton Senna5.59×Sports
Fox 13 News3.58×Movies & TV
Necktie2.5×Fashion & Accessoires
Atkins diet2.29×Health
WFTS-TV2.43×Movies & TV
Hypertext2.39×Technology & Electronics
Fox & Friends1.76×Movies & TV
Temple Grandin2.62×Literature
Google Analytics1.64×Internet & Social Media
Temple Grandin2.48×Literature
Enfamil2.03×Kids & Family
News 133.58×Movies & TV
Nasal cavity2.26×Health
Mike Conley, Jr.2.32×Sports
Pendleton, Oregon4.12×Travel & Leisure
WSVN1.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The X-Files (franchise) audience
TraitClusterScore
Early Adopter MentalityPOWER1.42
ExtroversionTHRILL1.36
LGBTQ+ IdentityOPEN1.24
IndividualismJOY1.16
MindfulnessBALANCE1.13
Urban LifestyleOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for The X-Files (franchise)
CountryShare
United States37.9%
United Kingdom12.3%
India5.9%

See The X-Files (franchise) audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does The X-Files (franchise) have in United States?

The X-Files (franchise) has an estimated audience of 649,719 people in United States, concentrated in California and Texas.

What is the gender split and age of The X-Files (franchise) fans?

44.2% of The X-Files (franchise) fans are female, 55.8% are male, with an average age of 41.0 years.

Which brands do The X-Files (franchise) fans like most?

The X-Files (franchise) fans show strongest brand affinity for Dog breed (1.78×), Winemaking (4.63×), and Alaska (1.6×) over the country average.

Where do The X-Files (franchise) fans live in United States?

The X-Files (franchise) fans in United States are most concentrated in California (reach 69,371), Texas (reach 52,665), and New York (reach 37,051). These three regions account for the largest share of the active audience.

What other brands do The X-Files (franchise) fans also like?

Beyond The X-Files (franchise) itself, the audience over-indexes on Winemaking (4.63×), Alaska (1.6×), Natural rubber (1.54×), and Ayrton Senna (5.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The X-Files (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.