Rascasse Audience Intelligence

Theobroma cacao Audience in United States

A data profile of the people who buy, follow and care about Theobroma cacao in United States — modelled from more than twelve digital signal sources. Theobroma cacao has an estimated audience of 1,661,323 people in United States.

#42among Beverage in United States#6939among Topic in United States#987in Food & Beverages

The average Theobroma cacao fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Web server, Microwave oven, with strongest over-indexing on Google Maps (6.1× the country average).

Demographically, the Theobroma cacao audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Theobroma cacao fan in United States is more female, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Theobroma cacao profile in United States.

Audience size
1.7M
in United States
Gender
68.4%♀
31.6% male
Age
41.9
average years
Country rank
#16433
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Theobroma cacao fans

68.4% are female, 31.6% are male, average age 41.9.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Theobroma cacao audience in United States
MetricValue
Female68.4%
Male31.6%
Average age41.9
Estimated audience size1,661,323
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Theobroma cacao audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4924%
50+25%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Theobroma cacao audience comes from United States.

Worldwide audience distribution share by country for Theobroma cacao
CountryShare
United States17.3%
Italy9.2%
Brazil7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Theobroma cacao audience in United States is strongest.

Fig. 05

Top regions by affinity

Theobroma cacao fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.39×
02Florida~100K1.18×
03Texas~200K1.11×
04California~200K1.09×
05Oregon~20K1.08×
06Washington~40K1.06×
07Georgia~50K1.04×
08Alaska~4K1.04×
09Oklahoma~20K1.03×
10North Dakota~4K1.03×
11Vermont~3K1.03×
12North Carolina~50K1.02×
13Indiana~30K1.01×
14Arkansas~10K1.01×
15New Mexico~8K1.01×
16Montana~5K1.01×
17South Dakota~4K1.01×
18Nevada~20K1.00×
19Rhode Island~5K1.00×
20New Jersey~40K0.99×
21Kentucky~20K0.99×
22New Hampshire~6K0.99×
23Delaware~5K0.99×
24Virginia~40K0.98×
25Alabama~20K0.98×
26Louisiana~20K0.98×
27Kansas~10K0.98×
28Idaho~8K0.98×
29Massachusetts~30K0.97×
30Maryland~30K0.97×
31South Carolina~20K0.97×
32Utah~10K0.97×
33West Virginia~8K0.97×
34Maine~6K0.97×
35Pennsylvania~50K0.96×
36Tennessee~30K0.96×
37Connecticut~20K0.96×
38Iowa~10K0.96×
39Washington, District of Columbia~5K0.96×
40New York~90K0.95×
41Arizona~30K0.95×
42Nebraska~8K0.95×
43Missouri~30K0.94×
44Colorado~20K0.94×
45Mississippi~10K0.94×
46Illinois~50K0.92×
47Michigan~40K0.92×
48Wisconsin~20K0.92×
49Minnesota~20K0.92×
50Ohio~50K0.90×
Fig. 06

Affinity by region

Affinity by region — Theobroma cacao, United States
0.90×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Theobroma cacao audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Theobroma cacao audience
#·InterestCategoryAffinity×
01CougarKids & Family12.41×
02RonaldinhoSports12.41×
03SmuleMusic & Radio12.41×
04ColumboMovies & TV12.41×
05Akame ga Kill!Literature12.41×
06Pep GuardiolaSports12.41×
07Baking powderFood & Beverages10.51×
08Steffi GrafSports10.21×
09Web serverTechnology & Electronics6.82×
10Google MapsInternet & Social Media6.10×
11Non-alcoholic beverageFood & Beverages5.47×
12Mineral waterFood & Beverages5.37×
13Microwave ovenHome & Garden4.69×
14CappuccinoFood & Beverages3.65×
15HypermarketShopping3.43×
16Anne HathawayMovies & TV3.29×
17Britney SpearsMusic & Radio2.42×
18PastryFood & Beverages2.37×
19Discount storesShopping2.25×
20Pizza HutFood & Beverages2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Theobroma cacao audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Theobroma cacao audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.25×
Convenience OrientationPREMIUM1.79×
PatriotismCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Theobroma cacao audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Social Media UsageJOY0.83×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Theobroma cacao have in United States?

Theobroma cacao has an estimated audience of 1,661,323 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Theobroma cacao fans?

68.4% of Theobroma cacao fans are female, 31.6% are male, with an average age of 41.9 years.

03

Which brands do Theobroma cacao fans like most?

Theobroma cacao fans show strongest brand affinity for Google Maps (6.1×), Web server (6.82×), and Microwave oven (4.69×) over the country average.

04

Where do Theobroma cacao fans live in United States?

Theobroma cacao fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Theobroma cacao fans also like?

Beyond Theobroma cacao itself, the audience over-indexes on Web server (6.82×), Microwave oven (4.69×), Non-alcoholic beverage (5.47×), and Baking powder (10.51×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Theobroma cacao audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Theobroma cacao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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