Theobroma cacao Audience in United States

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Theobroma cacao has an estimated audience of 1,661,323 people in United States. 68.4% are female, 31.6% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Nationality, Natural rubber, 3D printing, Home construction.

The average Theobroma cacao fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Nationality, Natural rubber, with strongest over-indexing on Historic site (9.95× the country average). Demographically, the Theobroma cacao audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Theobroma cacao fans

Demographic split for Theobroma cacao audience in United States
MetricValue
Female68.4%
Male31.6%
Average age41.9
Estimated audience size1,661,323

Audience persona

The typical Theobroma cacao fan in United States is more female, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Theobroma cacao in United States
RegionReachAffinity
California197,2761.08×
Texas159,1391.11×
Florida135,5681.21×
New York93,0161×
Georgia61,8351.21×
Pennsylvania56,2791.01×
Illinois52,2860.94×
North Carolina50,4931.01×
Ohio46,3550.91×
New Jersey44,4881.05×
Virginia43,7971.08×
Michigan39,7140.91×
Washington37,4611.12×
Massachusetts36,1611.1×
Arizona34,0231×
Tennessee30,1060.9×
Indiana29,1230.96×
Maryland25,4840.89×
Missouri24,3850.91×
Colorado23,9460.91×
Alabama23,3721.01×
South Carolina21,7950.87×
Wisconsin21,1420.85×
Oregon20,7471.09×
Minnesota19,1380.8×
Louisiana19,0960.89×
Connecticut17,7231.06×
Hawaii17,3792.43×
Oklahoma17,2780.94×
Kentucky15,6440.75×
Nevada14,7110.92×
Utah14,6940.99×
Arkansas12,7200.93×
Iowa12,0930.88×
Kansas11,2220.86×
Mississippi10,7390.78×
Idaho8,1870.98×
New Mexico7,9060.95×
Nebraska6,3580.76×
West Virginia6,2390.81×
New Hampshire5,9520.91×
Rhode Island5,7471.09×
Maine4,9610.83×
Montana4,8561.05×
Washington, District of Columbia4,3920.88×
Alaska4,2601.2×
South Dakota3,9471.03×
Vermont3,3401.15×
North Dakota3,2940.97×
Delaware3,2750.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Theobroma cacao audience
BrandAffinityCategory
Historic site9.95×Arts & Culture
Nationality4.76×Politics & Society
Natural rubber2.49×Cars & Mobility
3D printing2.88×Technology & Electronics
Home construction1.54×Home & Garden
Electrolyte4.28×Health
Lulu 黃路梓茵2.33×Movies & TV
Pillow1.86×Home & Garden
Whataburger1.52×Food & Beverages
Litter box1.58×Pets & Animals
Bank account1.87×Business & Career
Panama2.78×Travel & Leisure
Hibachi5.73×Food & Beverages
Mothercare2.26×Kids & Family
Goop3.71×Internet & Social Media
JDSU2.09×Business & Career
Justice1.95×Politics & Society
Governor of Michigan4.95×Politics & Society
Birthday Gifts2.1×Kids & Family
Canis6.5×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Theobroma cacao audience
TraitClusterScore
Quality AwarenessPREMIUM2.62
Convenience OrientationPREMIUM2.01
Urban LifestyleOPEN1.74
SpiritualityBALANCE1.67
TravellingTHRILL1.61
Community OrientationOPEN1.58

Worldwide distribution

Worldwide audience distribution share by country for Theobroma cacao
CountryShare
United States17.3%
Italy9.2%
Brazil7.7%

See Theobroma cacao audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Theobroma cacao have in United States?

Theobroma cacao has an estimated audience of 1,661,323 people in United States, concentrated in California and Texas.

What is the gender split and age of Theobroma cacao fans?

68.4% of Theobroma cacao fans are female, 31.6% are male, with an average age of 41.9 years.

Which brands do Theobroma cacao fans like most?

Theobroma cacao fans show strongest brand affinity for Historic site (9.95×), Nationality (4.76×), and Natural rubber (2.49×) over the country average.

Where do Theobroma cacao fans live in United States?

Theobroma cacao fans in United States are most concentrated in California (reach 197,276), Texas (reach 159,139), and Florida (reach 135,568). These three regions account for the largest share of the active audience.

What other brands do Theobroma cacao fans also like?

Beyond Theobroma cacao itself, the audience over-indexes on Nationality (4.76×), Natural rubber (2.49×), 3D printing (2.88×), and Home construction (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Theobroma cacao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.