Theobroma cacao Audience in United States

Theobroma cacao has an estimated audience of 1,661,323 people in United States. 68.4% are female, 31.6% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Capital One, Enterprise Rent-A-Car, Patrick Dempsey.

The average Theobroma cacao fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (7.53× the country average). Demographically, the Theobroma cacao audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Theobroma cacao fans

Demographic split for Theobroma cacao audience in United States
MetricValue
Female68.4%
Male31.6%
Average age41.9
Estimated audience size1,661,323

Audience persona

The typical Theobroma cacao fan in United States is more female, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Theobroma cacao in United States
RegionReachAffinity
California197,2761.08×
Texas159,1391.11×
Florida135,5681.21×
New York93,0161×
Georgia61,8351.21×
Pennsylvania56,2791.01×
Illinois52,2860.94×
North Carolina50,4931.01×
Ohio46,3550.91×
New Jersey44,4881.05×
Virginia43,7971.08×
Michigan39,7140.91×
Washington37,4611.12×
Massachusetts36,1611.1×
Arizona34,0231×
Tennessee30,1060.9×
Indiana29,1230.96×
Maryland25,4840.89×
Missouri24,3850.91×
Colorado23,9460.91×
Alabama23,3721.01×
South Carolina21,7950.87×
Wisconsin21,1420.85×
Oregon20,7471.09×
Minnesota19,1380.8×
Louisiana19,0960.89×
Connecticut17,7231.06×
Hawaii17,3792.43×
Oklahoma17,2780.94×
Kentucky15,6440.75×
Nevada14,7110.92×
Utah14,6940.99×
Arkansas12,7200.93×
Iowa12,0930.88×
Kansas11,2220.86×
Mississippi10,7390.78×
Idaho8,1870.98×
New Mexico7,9060.95×
Nebraska6,3580.76×
West Virginia6,2390.81×
New Hampshire5,9520.91×
Rhode Island5,7471.09×
Maine4,9610.83×
Montana4,8561.05×
Washington, District of Columbia4,3920.88×
Alaska4,2601.2×
South Dakota3,9471.03×
Vermont3,3401.15×
North Dakota3,2940.97×
Delaware3,2750.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Theobroma cacao audience
BrandAffinityCategory
Google Maps7.53×Internet & Social Media
Indeed.com4.83×Business & Career
Capital One4.67×Business & Career
Enterprise Rent-A-Car4.94×Cars & Mobility
Patrick Dempsey12.41×Movies & TV
Apple Store5.14×Shopping
Jollibee6.8×Food & Beverages
Circle K4.41×Shopping
Microwave oven3.97×Home & Garden
JD Sports7.85×Shopping
Jumanji11.25×Movies & TV
Pizza Hut2.53×Food & Beverages
Bachelor of Business Administration22.78×Business & Career
Autism Awareness5.4×Health
Google News3.38×News
CarGurus3.34×Cars & Mobility
Diabetes mellitus awareness3.78×Health
Beetlejuice2.74×Movies & TV
Khan Academy4.62×Business & Career
Diane Keaton3.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Theobroma cacao audience
TraitClusterScore
Quality AwarenessPREMIUM2.62
Convenience OrientationPREMIUM2.01
Urban LifestyleOPEN1.74
SpiritualityBALANCE1.67
TravellingTHRILL1.61
Community OrientationOPEN1.58

Worldwide distribution

Worldwide audience distribution share by country for Theobroma cacao
CountryShare
United States17.3%
Italy9.2%
Brazil7.7%

See Theobroma cacao audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Theobroma cacao have in United States?

Theobroma cacao has an estimated audience of 1,661,323 people in United States, concentrated in California and Texas.

What is the gender split and age of Theobroma cacao fans?

68.4% of Theobroma cacao fans are female, 31.6% are male, with an average age of 41.9 years.

Which brands do Theobroma cacao fans like most?

Theobroma cacao fans show strongest brand affinity for Google Maps (7.53×), Indeed.com (4.83×), and Capital One (4.67×) over the country average.

Where do Theobroma cacao fans live in United States?

Theobroma cacao fans in United States are most concentrated in California (reach 197,276), Texas (reach 159,139), and Florida (reach 135,568). These three regions account for the largest share of the active audience.

What other brands do Theobroma cacao fans also like?

Beyond Theobroma cacao itself, the audience over-indexes on Indeed.com (4.83×), Capital One (4.67×), Enterprise Rent-A-Car (4.94×), and Patrick Dempsey (12.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Theobroma cacao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.