Theobroma cacao Audience in Germany
Theobroma cacao has an estimated audience of 358,090 people in Germany. 76.2% are female, 23.8% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: State school, Cervical vertebrae, Non-alcoholic beverage, Frozen food, Tagesschau.
The average Theobroma cacao fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include State school, Cervical vertebrae, Non-alcoholic beverage, with strongest over-indexing on State school (23.23× the country average). Demographically, the Theobroma cacao audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Theobroma cacao fans
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 43.5 |
| Estimated audience size | 358,090 |
Audience persona
The typical Theobroma cacao fan in Germany is more female, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for State school.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,625 | 0.74× |
| Bayern | 52,421 | 0.91× |
| Baden-Württemberg | 50,936 | 1.04× |
| Hessen | 27,068 | 0.99× |
| Niedersachsen | 26,410 | 0.76× |
| Berlin | 16,589 | 1.04× |
| Rheinland-Pfalz | 12,942 | 0.72× |
| Sachsen | 12,285 | 0.7× |
| Schleswig-Holstein | 12,092 | 0.94× |
| Mecklenburg-Vorpommern | 9,193 | 1.34× |
| Thüringen | 8,863 | 0.97× |
| Sachsen-Anhalt | 7,378 | 0.8× |
| Hamburg | 7,294 | 0.9× |
| Brandenburg | 6,839 | 0.62× |
| Saarland | 6,451 | 1.47× |
| Bremen | 6,331 | 2.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| State school | 23.23× | Kids & Family |
| Cervical vertebrae | 29.95× | Health |
| Non-alcoholic beverage | 7.89× | Food & Beverages |
| Frozen food | 13.07× | Food & Beverages |
| Tagesschau | 2.18× | Movies & TV |
| Deichmann | 2.86× | Shopping |
| Real property | 5.03× | Home & Garden |
| TK Maxx | 2.79× | Shopping |
| Italo disco | 9.1× | Music & Radio |
| Pets | 1.81× | Pets & Animals |
| Ryanair | 2.38× | Travel & Leisure |
| Language education | 5.15× | Business & Career |
| Harry Potter | 1.57× | Movies & TV |
| Robert De Niro | 5.93× | Movies & TV |
| Satire | 3.83× | Literature |
| Rossmann | 2.14× | Shopping |
| Nordsee | 4.23× | Food & Beverages |
| Mineral water | 5.71× | Food & Beverages |
| Postbank | 2.26× | Business & Career |
| IKEA | 1.73× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.47 |
| Individualism | JOY | 2.16 |
| Early Adopter Mentality | POWER | 1.91 |
| Spirituality | BALANCE | 1.9 |
| Pet Ownership | JOY | 1.89 |
| Quality Awareness | PREMIUM | 1.87 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| Italy | 9.2% |
| Brazil | 7.7% |
See Theobroma cacao audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Theobroma cacao have in Germany?
Theobroma cacao has an estimated audience of 358,090 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Theobroma cacao fans?
76.2% of Theobroma cacao fans are female, 23.8% are male, with an average age of 43.5 years.
Which brands do Theobroma cacao fans like most?
Theobroma cacao fans show strongest brand affinity for State school (23.23×), Cervical vertebrae (29.95×), and Non-alcoholic beverage (7.89×) over the country average.
Where do Theobroma cacao fans live in Germany?
Theobroma cacao fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,625), Bayern (reach 52,421), and Baden-Württemberg (reach 50,936). These three regions account for the largest share of the active audience.
What other brands do Theobroma cacao fans also like?
Beyond Theobroma cacao itself, the audience over-indexes on Cervical vertebrae (29.95×), Non-alcoholic beverage (7.89×), Frozen food (13.07×), and Tagesschau (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Theobroma cacao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.