Rascasse Audience Intelligence

Theobroma cacao Audience in Germany

A data profile of the people who buy, follow and care about Theobroma cacao in Germany — modelled from more than twelve digital signal sources. Theobroma cacao has an estimated audience of 358,090 people in Germany.

#35among Beverage in Germany#5613among Topic in Germany#760in Food & Beverages

The average Theobroma cacao fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Non-alcoholic beverage, Frozen food, Tagesschau, with strongest over-indexing on Non-alcoholic beverage (12.93× the country average).

Demographically, the Theobroma cacao audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Theobroma cacao fan in Germany is more female, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Theobroma cacao profile in Germany.

Audience size
358K
in Germany
Gender
76.2%♀
23.8% male
Age
43.5
average years
Country rank
#15252
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Theobroma cacao fans

76.2% are female, 23.8% are male, average age 43.5.

Fig. 02

Gender split

76.2%
Female
23.8%
Male
Demographic split for Theobroma cacao audience in Germany
MetricValue
Female76.2%
Male23.8%
Average age43.5
Estimated audience size358,090
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Theobroma cacao audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3922%
40-4927%
50+26%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Theobroma cacao audience comes from Germany.

Worldwide audience distribution share by country for Theobroma cacao
CountryShare
United States17.3%
Italy9.2%
Brazil7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Theobroma cacao audience in Germany is strongest.

Fig. 05

Top regions by affinity

Theobroma cacao fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.14×
02Saarland~5K1.05×
03Mecklenburg-Vorpommern~7K1.02×
04Thüringen~9K1.00×
05Hamburg~8K1.00×
06Berlin~20K0.99×
07Schleswig-Holstein~10K0.99×
08Sachsen-Anhalt~9K0.99×
09Baden-Württemberg~50K0.98×
10Brandenburg~10K0.98×
11Bayern~50K0.95×
12Rheinland-Pfalz~20K0.95×
13Sachsen~20K0.94×
14Hessen~30K0.93×
15Niedersachsen~30K0.91×
16Nordrhein-Westfalen~70K0.88×
Fig. 06

Affinity by region

Affinity by region — Theobroma cacao, Germany
0.88×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Theobroma cacao audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Theobroma cacao audience
#·InterestCategoryAffinity×
01Frozen foodFood & Beverages15.00×
02PinballGames14.77×
03Non-alcoholic beverageFood & Beverages12.93×
04State schoolKids & Family10.70×
05Mineral waterFood & Beverages6.65×
06HerbalismHealth5.82×
07Robert De NiroMovies & TV5.23×
08FirefoxInternet & Social Media4.67×
09NordseeFood & Beverages3.83×
10Alles was zähltMovies & TV3.32×
11Political scienceBusiness & Career3.20×
12Public transportCars & Mobility2.89×
13Cat foodPets & Animals2.69×
14Online newspaperNews2.21×
15TagesschauMovies & TV2.12×
16RyanairTravel & Leisure2.02×
17Netto Marken-DiscountShopping1.94×
18TK MaxxShopping1.87×
19Müller (company)Food & Beverages1.70×
20PetsPets & Animals1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Theobroma cacao audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Theobroma cacao audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.34×
SpiritualityBALANCE1.90×
IndividualismJOY1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Theobroma cacao audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.54×
PatriotismCONSERVATISM0.66×
Price SensitivityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Theobroma cacao have in Germany?

Theobroma cacao has an estimated audience of 358,090 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Theobroma cacao fans?

76.2% of Theobroma cacao fans are female, 23.8% are male, with an average age of 43.5 years.

03

Which brands do Theobroma cacao fans like most?

Theobroma cacao fans show strongest brand affinity for Non-alcoholic beverage (12.93×), Frozen food (15×), and Tagesschau (2.12×) over the country average.

04

Where do Theobroma cacao fans live in Germany?

Theobroma cacao fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Theobroma cacao fans also like?

Beyond Theobroma cacao itself, the audience over-indexes on Frozen food (15×), Tagesschau (2.12×), Mineral water (6.65×), and Netto Marken-Discount (1.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Theobroma cacao audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Theobroma cacao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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