Tiki culture Audience in United States

Tiki culture logo

Tiki culture has an estimated audience of 385,978 people in United States. 58.2% are female, 41.8% are male, average age 38.7. Top regions: California, Florida, New York. Top brand affinities: Dog breed, Home construction, Alaska, Minnesota, Justice.

The average Tiki culture fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Dog breed, Home construction, Alaska, with strongest over-indexing on Dog breed (1.53× the country average). Demographically, the Tiki culture audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Tiki culture fans

Demographic split for Tiki culture audience in United States
MetricValue
Female58.2%
Male41.8%
Average age38.7
Estimated audience size385,978

Audience persona

The typical Tiki culture fan in United States is more female, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Tiki culture in United States
RegionReachAffinity
California35,5940.84×
Florida14,2830.55×
New York13,6780.63×
Texas11,9590.36×
Hawaii6,3483.83×
Illinois5,4830.43×
Washington4,9540.64×
Massachusetts4,9160.65×
Pennsylvania4,8140.37×
North Carolina4,7280.41×
Georgia4,3290.36×
New Jersey3,9330.4×
Michigan3,7860.38×
Ohio3,6220.3×
Virginia3,3020.35×
Arizona3,2810.42×
Mississippi3,0770.97×
Louisiana2,9640.6×
Colorado2,9330.48×
Tennessee2,8300.37×
Arkansas2,7330.86×
Nevada2,7090.73×
Oklahoma2,6730.62×
Kentucky2,6310.54×
Alabama2,5460.47×
Indiana2,5420.36×
West Virginia2,5401.41×
Alaska2,5353.07×
Wisconsin2,5110.43×
Oregon2,5080.57×
Missouri2,4620.4×
South Carolina2,4090.41×
Kansas2,3460.77×
Idaho2,3461.21×
Maryland2,3000.35×
Minnesota2,2430.41×
Iowa2,2270.7×
Connecticut2,2170.57×
Montana2,2102.06×
New Mexico2,2091.14×
South Dakota2,1812.44×
North Dakota2,1242.68×
New Hampshire2,0931.38×
Wyoming2,0553.59×
Nebraska2,0491.06×
Rhode Island2,0211.64×
Maine2,0201.46×
Utah1,9940.58×
Vermont1,9882.93×
Delaware1,8101.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tiki culture audience
BrandAffinityCategory
Dog breed1.53×Pets & Animals
Home construction1.54×Home & Garden
Alaska1.79×Travel & Leisure
Minnesota1.7×Travel & Leisure
Justice2.41×Politics & Society
Natural rubber1.53×Cars & Mobility
Public speaking1.64×Politics & Society
MK1.64×Music & Radio
Google Analytics1.8×Internet & Social Media
Tuscany2.4×Travel & Leisure
Ayrton Senna3.1×Sports
Jonathan Davis2.59×Music & Radio
Liberace2.13×Music & Radio
Julio Cesar Chavez Jr.1.87×Sports
Cacique2.85×Food & Beverages
Waterford2.19×Travel & Leisure
Google Wallet1.72×Technology & Electronics
Nasal cavity1.99×Health
Cacique2.58×Food & Beverages
Boracay2.15×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tiki culture audience
TraitClusterScore
Luxury OrientationPREMIUM1.58
TravellingTHRILL1.55
Design AffinityPREMIUM1.51
Community OrientationOPEN1.5
Career OrientationPOWER1.49
Urban LifestyleOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Tiki culture
CountryShare
United States84.8%
United Kingdom8.7%
Germany3.5%

See Tiki culture audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Tiki culture have in United States?

Tiki culture has an estimated audience of 385,978 people in United States, concentrated in California and Florida.

What is the gender split and age of Tiki culture fans?

58.2% of Tiki culture fans are female, 41.8% are male, with an average age of 38.7 years.

Which brands do Tiki culture fans like most?

Tiki culture fans show strongest brand affinity for Dog breed (1.53×), Home construction (1.54×), and Alaska (1.79×) over the country average.

Where do Tiki culture fans live in United States?

Tiki culture fans in United States are most concentrated in California (reach 35,594), Florida (reach 14,283), and New York (reach 13,678). These three regions account for the largest share of the active audience.

What other brands do Tiki culture fans also like?

Beyond Tiki culture itself, the audience over-indexes on Home construction (1.54×), Alaska (1.79×), Minnesota (1.7×), and Justice (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tiki culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.