Tire rotation Audience in United States

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Tire rotation has an estimated audience of 534,232 people in United States. 24.9% are female, 75.1% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Hipster, Israel, Governor of Michigan, Urban Outfitters, Combat sport.

The average Tire rotation fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hipster, Israel, Governor of Michigan, with strongest over-indexing on Hipster (19.35× the country average). Demographically, the Tire rotation audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Tire rotation fans

Demographic split for Tire rotation audience in United States
MetricValue
Female24.9%
Male75.1%
Average age43.5
Estimated audience size534,232

Audience persona

The typical Tire rotation fan in United States is more male, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Hipster.

Top regions in United States

Top regions ranked by reach for Tire rotation in United States
RegionReachAffinity
California69,8791.19×
Texas54,0141.18×
Florida33,7170.93×
New York22,6730.76×
Ohio19,3041.17×
Georgia18,8301.14×
Illinois17,1890.97×
North Carolina17,0691.06×
Pennsylvania15,9130.88×
Virginia15,8601.22×
Michigan13,0480.93×
Tennessee12,0241.12×
Washington11,2041.05×
Wisconsin11,1071.38×
Arizona10,2260.94×
Indiana9,7451×
New Jersey9,6180.71×
Colorado9,5881.14×
South Carolina9,4291.17×
Minnesota8,8691.16×
Massachusetts8,8060.84×
Missouri8,8061.02×
Oklahoma8,2661.39×
Maryland8,0850.88×
Louisiana6,4000.93×
Alabama6,2830.84×
Nevada6,1431.19×
Kentucky6,0490.9×
Utah6,0351.26×
Oregon5,5290.9×
Arkansas5,2051.18×
Kansas5,1631.23×
Connecticut4,1510.77×
Mississippi3,9920.91×
Iowa3,7690.86×
New Mexico3,5771.34×
Idaho3,4981.31×
Nebraska2,8391.06×
Hawaii2,0800.91×
Montana2,0271.37×
New Hampshire1,9200.91×
West Virginia1,8750.75×
Maine1,6390.86×
Washington, District of Columbia1,4760.92×
Alaska1,2041.05×
Delaware1,1050.75×
Rhode Island1,0560.62×
South Dakota9490.77×
North Dakota9080.83×
Wyoming5930.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tire rotation audience
BrandAffinityCategory
Hipster19.35×Politics & Society
Israel2.35×Travel & Leisure
Governor of Michigan8.08×Politics & Society
Urban Outfitters1.76×Shopping
Combat sport1.51×Sports
Leverage (TV series)6×Movies & TV
Jesse Plemons3.05×Movies & TV
Cherish (group)8.91×Music & Radio
MK3.36×Music & Radio
Wok5.16×Food & Beverages
Hibachi6.17×Food & Beverages
Grinch3.08×Movies & TV
Vocal harmony3.47×Music & Radio
Keith Stanfield4.94×Movies & TV
Wikia2.52×Internet & Social Media
Goop3.68×Internet & Social Media
Hog Hunting2.33×Sports
Nebraska Cornhuskers football2.41×Sports
Jaws3.65×Movies & TV
El Paso County, Colorado8.32×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tire rotation audience
TraitClusterScore
Quality AwarenessPREMIUM1.75
Need for SecurityCONSERVATISM1.69
Family OrientationCONSERVATISM1.59
Career OrientationPOWER1.44
PatriotismCONSERVATISM1.36
Price SensitivityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Tire rotation
CountryShare
United States44.4%
Mexico8.8%
Argentina6.2%

See Tire rotation audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Tire rotation have in United States?

Tire rotation has an estimated audience of 534,232 people in United States, concentrated in California and Texas.

What is the gender split and age of Tire rotation fans?

24.9% of Tire rotation fans are female, 75.1% are male, with an average age of 43.5 years.

Which brands do Tire rotation fans like most?

Tire rotation fans show strongest brand affinity for Hipster (19.35×), Israel (2.35×), and Governor of Michigan (8.08×) over the country average.

Where do Tire rotation fans live in United States?

Tire rotation fans in United States are most concentrated in California (reach 69,879), Texas (reach 54,014), and Florida (reach 33,717). These three regions account for the largest share of the active audience.

What other brands do Tire rotation fans also like?

Beyond Tire rotation itself, the audience over-indexes on Israel (2.35×), Governor of Michigan (8.08×), Urban Outfitters (1.76×), and Combat sport (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tire rotation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.